Daniela Goagea
Trade Marketing Manager
Bucharest
Summary
Dedicated Trade marketing manager, with a history of meeting the marketing strategies goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best meet all targets and objectives planned.
With over 11 years' of passionately hardworking in the cosmetics industry and with an extended professional knowledge in the niche sector, for over the past 4 years, possessing strong skills in marketing strategies, marketing planning, campaign concepts,B2B marketing, negotiation, problem solving, people management, event /PR launches, sales and service oriented, budgeting, forecasts, Microsoft Office.
Successfully developed unique marketing strategies for all the brands in the company portfolio (over 30 niche brands). Drove innovation in trade marketing strategies of the company by staying up-to-date on industry trends and emerging technologies, ensuring a competitive edge.
Proactive and achievement-oriented, with proven ability to create team working spirit, communicate at all levels and drive customer experience.
Proven ability of managing and ensuring a smooth communication and business relation with multiple international brands in the industry.
Overview
19
19
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Trade Marketing Manager
MILLENIUM PRO DESIGN S.R.L.
4 2020 - Current
- Conducting comprehensive market research to identify emerging trends and competitive insights for informed decision making.
- Drove innovation in trade marketing approaches by staying up-to-date on industry trends and emerging technologies, ensuring a competitive edge.
- Creating and implementing trade marketing plans to communicate the brands strategies in the local market.
- Developing unique marketing strategies for all the brands in the company portfolio (over 30 niche brands).
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Expanding distribution channels by successfully negotiating agreements with new retail partners.
- Supporting the development of annual budgets, consistently achieving cost-saving targets without compromising strategic objectives of the company.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Delivering business goals of the company within the sales campaigns implemented, by supporting the sales team with strategies and mechanisms to ensure a high conversion rate and return of investment.
- Managing and motivating team of 3 trade marketing executives.
- Performing outstanding customer service, monitoring business results and identifying areas of opportunity for growth.
- Coordinated with design and media teams to develop high-quality creative assets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Successfully managed the worldwide exclusive launch of a product in Romania, supervising correlated trade activations in all sales points of the company and organizing a launch event - more than 150 guest attended, PR launch events in multiple sale points with local press and KOL's.
- Managing seasonal private events and new product launches in the company sales points, for VIP customers and KOL's in Romania.
- Actively involved in 6 new store openings (5 in the province and 1 more in Bucharest).
- Managing the opening events for all 6 new stores.
- Successfully managing and ensuring a smooth communication and business relation with all the brands in the company portfolio.
Product manager
ESTEE LAUDER ROMANIA S.R.L.
01.2018 - 04.2020
- Successfully managed the launch of a new fragrance brand on the local market (retailer's launch event in store, PR launch event with local press and influencers) maintaining the brand # 1 position in sellout from the launch on the market during the first fiscal year
- Continue and support the success of the brand by positioning it in the top 3 best sellers brands in the store
- Successfully replaced and managed the position of Marketing Manager for a period of 3 months
- Taking over a make-up brand with only 4 offline and 1 online door, in only 1 ½ year successfully enlarged the distribution in 13 more doors in Romanian market and one in Moldavia
- Successfully reinvent one of the company skin-care brands, throughout intensive marketing activities and digital campaigns in coop with Sephora, succeeding to achieve both sell in and sellout targets with an increase of more than 50% in sellout over LY and taking the brand in the top 10 skin care brands.
Marketing Specialist
ORBICO BEAUTY ROMANIA S.R.L.
01.2011 - 10.2018
- Developed strategic partnerships with key industry influencers to expand brand reach.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Successfully plan and implement the launch of a new fragrance inside a botanical garden, creating a jungle effect with decoration elements and laser lights
Assistant manager
PRESTIGE PARFUMS S.R.L.
01.2009 - 01.2011
- Served as a point of contact for administrative needs
- Managed records, files and documents (letters, reports, presentations etc.)
- Managed emails, supplies and internal calls.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Developed strong working relationships with staff, fostering a positive work environment.
Front desk receptionists
Magnus Hotel
01.2009 - 01.2009
Shop manager
Avenir Telecom Romania
01.2005 - 01.2009
- One of the biggest accomplishments was advancing as a Shop Manager after only 4 months of employment
- Successfully managed the opening of 4 other stores and having the lead role in coordinating staff training and new employee.
Education
Bachelor of Law -
Danubius University - Law school
Galati, Romania 10.2000 - 05.2004
Skills
Marketing Analytics
Data-driven decision-making
Time management abilities
Adaptability and Flexibility
Trade Show Marketing
Teamwork and Collaboration
Microsoft Office
Problem-Solving
Time Management
Multitasking
Excellent Communication
Decision-Making
Additional Information
Projects Student Volunteer at Human Rights ONG during the University.
Organizational managerial skills
Coordinating skills
Flexible approach
Initiative
Leadership
Interpersonal skills
Organization skills
Persuasion
Presentation skills
Project managements
Team work
Written communication
Digital skills
Ability to understand and use social media effectively.
Understanding the dynamic relationship between brands,influencers and customers.
Content marketing.
Communication skills
High school Degree in foreign languages
Personal Information
Driving License: B
Timeline
Product manager
ESTEE LAUDER ROMANIA S.R.L.
01.2018 - 04.2020
Marketing Specialist
ORBICO BEAUTY ROMANIA S.R.L.
01.2011 - 10.2018
Assistant manager
PRESTIGE PARFUMS S.R.L.
01.2009 - 01.2011
Front desk receptionists
Magnus Hotel
01.2009 - 01.2009
Shop manager
Avenir Telecom Romania
01.2005 - 01.2009
Bachelor of Law -
Danubius University - Law school
10.2000 - 05.2004
Trade Marketing Manager
MILLENIUM PRO DESIGN S.R.L.
4 2020 - Current
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