Denis Sgarbură
Toronto,ON
Summary
SEO Strategist and Team Lead with 5+ years of hands-on experience. Skilled in carrying out SEO audits, on-page optimizations, and website migrations. Leveraging data insights to inform future SEO initiatives.
Overview
5
5
years of professional experience
1
1
Certificate
Work History
SEO Team Lead
Digital Workforce, DWF
Bucharest, Romania
01.2021 - 07.2023
- Managed a diverse team of SEO specialists, each with unique career goals and backgrounds.
- Revamped departmental procedures and templates to streamline content production and strategy workflows, enhancing overall efficiency.
- Prioritized client satisfaction by aiding team members in issue resolution and directly stepping in when situations necessitate, maintaining a strong NPS score of over 65..
- Lend cross-departmental support, assisting HR with recruitment processes, aiding Sales in crafting proposals, and joining Account Managers on client calls.
- Specialized in putting together SEO strategies to rejuvenate stagnant organic traffic for websites that have plateaued.
- Balanced team leadership responsibilities with direct involvement in technical SEO, link building, content strategy, and account management.
- Collected and evaluated data on web traffic, search rankings, and other SEO elements to guide strategy.
Technical SEO Specialist
Digital Workforce, DWF
Bucharest, Romania
01.2020 - 12.2020
- Performed in-depth SEO audits across a portfolio of over 100 projects, spanning both e-commerce and lead generation. Identified and advised on best practices for fixing both on-page and off-page issues, increasing search rankings, conversions, and improving user experience.
- Worked closely with web development teams to implement SEO best practices, ranging from metadata optimization to site architecture changes, leading to improved website visibility and performance.
- Conducted keyword research and competitive analysis, fine-tuning on-page elements to maximize search engine relevance and visibility.
- Managed website migrations, ensuring smooth transitions while preserving search rankings and website authority.
- Monitored and reported SEO KPIs, including conversions, keyword rankings and organic traffic.
Digital Marketing Specialist
Digital Web Properties
Bucharest, Romania
04.2018 - 12.2019
- Conducted keyword research to identify new SEO opportunities and content gaps, providing recommendations for keyword targeting and optimization.
- Created high-quality, SEO-optimized content based on keyword research, ensuring it was engaging, aligned with brand guidelines, and met audience needs.
- Developed and executed effective link-building campaigns, acquiring relevant backlinks from high DA websites.
- Managed relationships with bloggers and content creators, developing and implementing blogger outreach and engagement strategies to acquire new collaborators and maintain existing relationships.
- Developed, implemented, and managed social media strategies and content plans, aligning with overall business goals, brand guidelines, and target audience preferences.
- Executed paid social media campaigns, optimizing ad targeting, creative, and budgets to maximize ROI for 5 projects.
Education
BBA - Business Administration
University of Bucharest
Bucharest06.2018
Skills
- Keyword Research
- Technical SEO
- On-Page SEO
- Off-Page SEO
- Content Strategy
- Local SEO
- Data Analysis
Certification
- IELTS Certification: Overall Band Score 8.0
- SEO Manager Certification, Blue Array Academy, Issued: July 2020
- Marketing Manager Certification, Evolve Center, Issued: February 2019
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
SEO Team Lead
Digital Workforce, DWF
01.2021 - 07.2023
Technical SEO Specialist
Digital Workforce, DWF
01.2020 - 12.2020
Digital Marketing Specialist
Digital Web Properties
04.2018 - 12.2019
BBA - Business Administration
University of Bucharest
Interests
Gardening, DIY Projects, Content Writing, Artificial Intelligence
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