Denissa Mic
Bucharest
Summary
Accomplished Communication Director & People Officer at VML, adept in strategic communication planning and execution, and influencer management. Spearheaded award-winning campaigns, notably "PEPCO Illiterate Ads," enhancing client profiles like Coca Cola. Excelled in talent development, boosting employee satisfaction significantly. Proven expertise in event management and client relationship nurtures substantial industry accolades.
Overview
18
18
years of professional experience
Work History
Communication Director & People Officer
VML
Bucharest
04.2018 - Current
- Partnered with client service, creative, and strategy teams to develop and execute "PEPCO Illiterate Ads" award-winning campaign. This collaborative effort resulted in multiple awards and nominations at prestigious international and local festivals, including Cannes Lions, London International Awards, Golden Drum, Eurobest, Effie Awards, Internetics, and Webstock Awards.
- Collaborated with cross-functional teams on the '15 under 15' campaign's PR and communication plan, contributing to its success in winning three Golden Drum awards (Gold in 'Social Good,' Silver in 'Public Relations,' and Bronze in 'Best Use of Media – Digital') and raising awareness for Teach For Romania's education cause.
- Led communication planning for a diverse portfolio of local and international clients, including long-term partners like Pepco, Coca Cola, and project-based collaborations with brands such as Durex, Lidl, and Ikea. This work encompassed a strong focus on influencer management campaigns, the development, and execution of engaging internal communications events.
- Successfully managed talent acquisition and development initiatives, resulting in an increase in employee satisfaction scores over the past two years.
College Lecturer
Facultatea de Comunicare si Relatii Publice
Bucharest
02.2022 - Current
- Develop and deliver curriculum on PR writing principles and techniques to undergraduate students, fostering critical thinking and practical skill development.
- Mentor and advise students on career development in the communications field.
Head Of Public Relations
Wunderman
Bucharest
07.2017 - 04.2018
- Developed and honed key skills in strategic communications planning and execution through developing and implementing impactful campaigns for a diverse portfolio of local and international clients, including Unilever, Procter & Gamble, Brown-Forman, Philip Morris, DHL, and Nokia.
- Cultivated and maintained strong media relationships across various sectors, including fashion, beauty, real estate, advertising, and business, securing consistent media coverage for clients.
- Gained extensive experience in event management, including managing VIP, corporate, and media databases, and further developed expertise in social media management through planning and executing social media campaigns and managing social media accounts.
Senior PR Manager
Wunderman
Bucharest
07.2008 - 07.2017
- Developed and executed PR strategies and campaigns for a diverse client portfolio, securing consistent media coverage, and achieving measurable business results.
- Demonstrating expertise in media relations, content creation, influencer engagement, budget management, measurement and reporting.
Senior PR Manager
Action Global Communications
03.2008 - 07.2008
- Managed the PR account for British Airways, developing and executing media relations campaigns and press events to increase brand awareness and improve media sentiment.
- Developed key skills in media relations, crisis communication, and event planning through these experiences.
PR Officer
Project On Ethnic Relations Inc
09.2006 - 06.2007
- Provided logistical and organizational support for press conferences, roundtables, workshops, and international events focused on promoting ethnic diversity and interethnic relations.
- Gained experience in coordinating international events by providing logistical and organizational support for conferences and workshops focused on promoting ethnic diversity and interethnic relations. This included coordinating participation from international attendees, including journalists from Turkey, Georgia, Ukraine, and Russia.
Education
Master of Arts - MA - Film theory, Text editing and argumentation, Image theory, Contemporary art
University of Bucharest
01.2009
Bachelor`s - Communication and PR, Communication Theory, Mass media and Society, Advertising, Public relations tactics and strategies
University of Bucharest
01.2006
Erasmus scholarship - Communication
Università degli Studi di Perugia
01.2005
Bachelor's degree - Communication and Media Studies
Scoala Nationala de Studii Politice si Administrative (SNSPA)
Skills
- Strategic Communication Planning and Execution
- Influencer Management and Outreach
- Event Planning and Management
- Talent Acquisition and Development
- Client Relationship Management
Languages
- English, Professional Working
- Italian, Limited Working
- French, Elementary
Accomplishments
- Cannes Lions: Silver Lion - Engagement, Social & Influencer (Social Insights & Engagement, Innovative Use of Community)
- Golden Drum: 2 Bronze awards - Social Good & Engagement, Public & Community Relations
- London International Awards:
Gold - Best Use of Social Media
Silver - Corporate Purpose/Social Responsibility
Silver - Use of Social Media & Influencers (Retail)
Bronze - Use of Social Media & Influencers (Copywriting)
- Effie Awards: Bronze - Positive Change – Social Good – Brands
- Webstock Awards (Best Creative Idea): Gold
- Internetics:
Gold - Social Media & Communities (Social Media Special Mechanics)
Gold - Act and React
Gold - INTERNETICS DIGITAL FOR GOOD
References
References available upon request.
Timeline
College Lecturer
Facultatea de Comunicare si Relatii Publice
02.2022 - Current
Communication Director & People Officer
VML
04.2018 - Current
Head Of Public Relations
Wunderman
07.2017 - 04.2018
Senior PR Manager
Wunderman
07.2008 - 07.2017
Senior PR Manager
Action Global Communications
03.2008 - 07.2008
PR Officer
Project On Ethnic Relations Inc
09.2006 - 06.2007
Master of Arts - MA - Film theory, Text editing and argumentation, Image theory, Contemporary art
University of Bucharest
Bachelor`s - Communication and PR, Communication Theory, Mass media and Society, Advertising, Public relations tactics and strategies
University of Bucharest
Erasmus scholarship - Communication
Università degli Studi di Perugia
Bachelor's degree - Communication and Media Studies
Scoala Nationala de Studii Politice si Administrative (SNSPA)
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