DIACONU SILVIU

• X-raying companies costs and renegotiation of purchase prices and purchase contracts terms. Reducing costs with up to 20% in first months for first customers
• Skilled at working independently and collaboratively in a team environment.
• Self-motivated, with a strong sense of personal responsibility.
• Proven ability to learn quickly and adapt to new situations.

• Defining and implementing strategy of Discount format of Carrefour and elaborating the assortment, pricing, promotional and merchandising policy corresponding to each sales line, resulting an performing 20% increase in sales in first year and positive EBITDA for first time in Supeco history in Romania
• Budgeting, forecasting, controlling and supporting the achievement of the main KPI`s in respect of turnover, profit, payment terms, stock by developing specific business plans;
• Defining the negotiation strategy;
• Developing of new concepts in the stores meant to meet the customer`s expectations - Supeco Mic concept, proximity ultra-discounter
• Building and developing the buying team by inducing the sense of initiative, customer orientation and increasing the professionalism
• Maximize efficiency and productivity in the stores through extensive process analysis and interdepartmental collaborations, resulting an operational cost efficiency of 2% of turnover
• Increased organizational efficiency by streamlining processes and implementing new systems.
• Implemented innovative marketing strategies to raise brand awareness and drive revenue growth, which lead to more then 100% growth for promotional activity
• Strengthened internal communication channels to facilitate cross-functional collaboration and decision making.
• Exercised appropriate cost control at all levels (operational, marketing and purchasing) to meet budget restrictions and maximize profitability.
• Built and maintained strong company teams by hiring and training qualified staff to create positive and productive work environments.
• Founded performance- and merit-based evaluation system to assess staff performance.

• Program to support Romanian producers to enter into conversion to organic farming, result being enrollment of 885 producers in period 2019-2021 and increase of share for BIO products with 3% in Carrefour's sales
• Supporting organic producers to sell their entire crop to Carrefour, by planning their production, in order not to overlap with other producers on same products. Result was diversification of BIO assortment
• Monitored project performance to identify areas of improvement and make adjustments.
• Negotiated and managed third-party contracts related to project deliverables.
• Streamlined project management processes by implementing agile methodologies and improving cross-functional team communication.

• Define, elaborate and implement ultrafresh food division strategy in accordance with targeted customer's needs, in line with Company strategy. 3% increase in share of sales for Ultrafresh category in first two years, after highest increase of sales among all categories of Carrefour.
• Development of new concepts in stores designed to surprise and improve the permanent shopping experience of customers. First in the market with a concept for plant based products in meat category, first in the market with a concepts for fairs (Hot Corner, Bakery, Fruits&Vegetables, Fresh Fish and Meat) at the entrance of the stores, all made together with local producers, which brought Carrefour in the lead position in the customer's perception for freshness and presence of local products
• Development of a commercial strategy that allows approaching small and medium-sized producers from all branches of ultra-fresh products division
• Creation and development of unique entity in world of modern retail, association between producers and a retailer to shorten supply chain (Cooperativa Agricola Carrefour Varasti)
• Creation and Development of unique strategy for development and promotion of sustainable agriculture ("Crestem Romania Bio" Program)
• Development of strategy to mass purchase at company level to improve negotiation performance and, implicitly, profitability
• Coordination of achievement of first Guiness World Record by a retailer in Romania ("longest sausage in the world, 62.7 km on Dec 1, 2017)
• Establishing and cultivating long-term partnerships with small and medium producers
• Defining and implementing strategy to increase quality of products on store shelves, by establishing clear stages of increasing quality at each level of production and distribution
• Realization of dynamic pricing strategy to ensure a top position in terms of price image in market
• Increased company revenue by streamlining processes and implementing cost-saving measures.
• Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
• Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.
• Optimized staff performance by designing comprehensive training programs tailored to individual needs.
• Secured key partnerships that contributed to company's overall growth strategy and market reach.

- Managing the purchase team for Dairy Products, Cold Meats (Salami and Sausages), Smoked and Marinated Fish products, Frozen Products and Ice Cream

• Define, elaborate and implement fresh food division strategy in accordance with targeted customer's needs, in line with Carrefour strategy. First in the market in 2007 with concept for BIO Dairy category, which lead to 3% weight from sales for BIO products in all category and market leader for customers perception for healthy food. New concept for traditional cold meats, first in market, leading to 20% growth in sales for entire category in first year
• Analyze market trends and adjusted procurement strategies accordingly for optimal results.
• Communicated regularly with suppliers to uphold accountability for quality standards and timely delivery of goods.
• Established and maintained accurate records of purchases, pricing and payment terms.
• Completed monthly profit and loss performance reports.
• Trained junior staff members on best practices in purchasing management, contributing to their professional development and growth within organization.

- Purchasing for Frozen, Cold Meats and Smoked Fish Products categories

• Reduced procurement costs through strategic sourcing, competitive bidding, and effective negotiations.
• Continuously monitored industry trends to identify new supply sources that could potentially improve overall procurement efficiency.
• Annually negotiation of contracts with all suppliers of categories
• Participated in trade shows and conferences to stay informed of latest industry developments and maintain a strong professional network.

- Assisting the purchase for Frozen Products, Cold Meats and Smoked Fish categories

• Supported senior buyers in developing long-term partnerships with key suppliers for improved collaboration.
• Maintained detailed records of all purchases, enabling effective tracking of expenses and supplier performance.
• Developed strong understanding of company needs across various departments allowing for more relevant product suggestions during procurement discussions.
• Maintained complete documentation and records of all purchasing activities.

• Initiator of project of founding a Cooperative in Varasti (Giurgiu) for local vegetable producers, in order to develop local community and to ensure sale of their products in Carrefour, which lead to a 42,39MIL lei turnover in 2022 (source: www.termene.ro) for community
• Advocated for policy changes at both local and national levels to further support organization's goals and objectives.
• Presented regularly at conferences or industry events showcasing accomplishments of organization.
• Collaborated with external organizations including non-profits, businesses and government agencies to create mutually beneficial partnerships.
• Represented organization to local public by giving presentations and speeches and participating in community events.