Reading, Jogging
Diana Maria Cret
Project Manager, Consultant
Satu Mare
Summary
Experienced Project Manager with a strong background in retail operations across various European countries. Skilled in implementing standardized processes considering the unique characteristics of each local market, with a primary focus on driving financial performance. Passionate about cross-country initiatives and thriving in an international work environment. Possesses expertise in East European markets, extensive international retail experience, and a deep understanding of category management principles.
Overview
19
19
years of professional experience
11
11
years of post-secondary education
1
1
Certification
3
3
Languages
Work History
Project Consultant
Romanian Parliament
02.2021 - Current
- Development of communication strategies and actions for visibility improvement
- Research on various citizen issues from administrative, social and judicial fields
- Project and strategies proposals
- Follow up on legislative process
- Research and conception of legislative proposals
- Team management and coordination
Consultant in European Funding
Forte Consult Management SRL
01.2020 - Current
- Managed customer relationships and conducted eligibility checks for European funding opportunities
- Developed business plans, financial projections, and marketing studies for clients
- Successfully submitted funding applications and provided project status reports to clients
Founder & Manager Delight Cupcakes
Self-employed
04.2014 - 08.2019
- Vision & mission definition for the company, according to market conditions
- Overview and completion of financial KPIs
- Constant development of the product assortment and definition of the product strategy on a long-term basis
- Recruiting and training of employees
- Customer contact, offer preparation based on customer briefing and negotiations
- Market research and adaptation
- Conception and implementation of marketing and promotion strategies
- Managing relationships with official institutions
Category Management Specialist
Metro Cash & Carry International
09.2009 - 08.2013
- Internal Consulting on Category Management
- Involvement in the development of a corporate category management strategy
- Cross-country implementation of the new strategy through local on-site support in: Ukraine (1 year and 3 months), Czech Republic (7 months), Italy (5 months), The Netherlands (1,5 months)
- Analysis of: country internal and external environment, local strategy and current value proposition
- Development of category roles within the strategic portfolio of the company according to the customer draw and profitability
- Development of category strategies for both Food and Non Food Categories, from assortment, pricing, promotion, merchandising, operations and supply chain
- Implementation and follow up of category strategies across all levels of the organization (Operations, Marketing, Target Group Management)
Intern in Corporate Offer & Merchandising Department
Metro Cash & Carry International
02.2009 - 08.2009
- Internship aimed at realization of Master Thesis with the topic: "Development of a selection method to optimize the Metro Cash & Carry International Common Range Approach"
- Main tasks: international coordination in creating a common assortment in selected Non Food categories across all 31 Metro countries; contact taking and task coordination with international cooperation partners
Intern in Market Research
REWE Group
03.2008 - 08.2008
- Individual realization of market research projects (PoS- customer survey): data introduction, coding, development of an evaluation concept in Excel
- Individual research of relevant information about market via Internet
- Observation of important competitors and reporting
- Preparation and adaptation of layout and realization of diverse reports in Powerpoint (e.g
- Customer surveys, mystery shopping studies, employee surveys, image studies)
- Contact taking and coordination of communication with international cooperation partners
- Translation tasks in Romanian and English
- Data administration of survey data in Access
- Administrative and organizational tasks
Working student in Research Department
Ralf Zimmerschied Personalberatung KG
11.2007 - 01.2008
- Individual realization and branch analyses via Internet, internal and external data base
- Identification of potential candidates via different search methods
- Administrative and organizational tasks
Intern in Marketing/PR/Advertising
IMM Holding GmbH
03.2006 - 08.2006
- Individual realization evaluation and archiving of press articles
- Support by event preparation and realization
- Layout preparation of presentations via PC
- Realization of advertising flyers
Education
Master of Arts - International Marketing
University of Applied Sciences Mittelhessen
01.2007 - 01.2009
Bachelor of Science - Marketing, Economics and Business Administration
Babes Bolyai University Cluj Napoca
Cluj Napoca, Romania 01.2003 - 01.2007
Bachelor - Social Communication and Public Relations, Political, Administrative and Communication Sciences
Babes Bolyai University Cluj Napoca
Cluj Napoca, Romania 01.2003 - 01.2007
Socrates/ Erasmus Scholarship - Media Management
University of Applied Sciences Mittweida
01.2005 - 01.2006
Skills
- Client Relations
- Customer Service
- Microsoft Office
Business analysis
Project monitoring
Project control
Risk management
Industry expertise
Project planning
Leadership skills
Client communications
Team motivation
Process improvement
Purchasing and procurement
Multi-tasking skills
Collaborative mindset
Effective project management
Project coordination
Certification
What is Copilot? Get Started with Microsoft's Everyday AI Companion, 02/01/24
Interests
Timeline
Project Consultant
Romanian Parliament
02.2021 - Current
Consultant in European Funding
Forte Consult Management SRL
01.2020 - Current
Founder & Manager Delight Cupcakes
Self-employed
04.2014 - 08.2019
Category Management Specialist
Metro Cash & Carry International
09.2009 - 08.2013
Intern in Corporate Offer & Merchandising Department
Metro Cash & Carry International
02.2009 - 08.2009
Intern in Market Research
REWE Group
03.2008 - 08.2008
Working student in Research Department
Ralf Zimmerschied Personalberatung KG
11.2007 - 01.2008
Master of Arts - International Marketing
University of Applied Sciences Mittelhessen
01.2007 - 01.2009
Intern in Marketing/PR/Advertising
IMM Holding GmbH
03.2006 - 08.2006
Socrates/ Erasmus Scholarship - Media Management
University of Applied Sciences Mittweida
01.2005 - 01.2006
Bachelor of Science - Marketing, Economics and Business Administration
Babes Bolyai University Cluj Napoca
01.2003 - 01.2007
Bachelor - Social Communication and Public Relations, Political, Administrative and Communication Sciences
Babes Bolyai University Cluj Napoca
01.2003 - 01.2007
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