Dragos-Florin Oprescu

• Creates the long-term event strategy and leads its translation into integrated action plans (brand – territory – county) through a detailed understanding of trends and the evolution of the event channel. Defines and secures the necessary resources – CAPEX, OPEX and Fixed assets required for the efficient implementation of the action plan (ROI) to extract value from the channel. Approves expenditures in accordance with the budget.
• Develops the event strategy based on trends and identified insights to achieve company objectives.
• Builds the strategy at the brand and territory/county level, defining channel segmentation.
• Defines the profit pool and identifies opportunities that bring value in alignment with the company’s strategy.
• Identifies trends and consumer interactions within the channel, reflected in the event strategy.
• Develops the TSP for the event channel and sub-channels and documents the necessary resource requests.
• Ensures that all procedures, processes, and systems are established and operational to enable strategy implementation according to plan.
• Coordinates, monitors, and evaluates the implementation of the strategy.
• Develops and coordinates the implementation of the annual brand plan.
• Leads the development and integration of regional/territorial activity plans with the national plan.
• Manages the national and regional budget.
• Monitors the implementation of the annual event plan at national and regional levels.
• Is responsible for monitoring relevant systems (CRM - SAP).
• Prepares, proposes, and coordinates the execution of the OPEX and CAPEX budget for the event channel at the national level to support profitability and market positioning in line with MTP.
• Builds the national BTL budget based on identified quantitative and qualitative needs.
• Establishes POSM requirements at the national and territorial levels in line with defined objectives, considering TSP.
• Responsible for managing event-related POSMs both quantitatively and qualitatively.
• Ensures readiness for the start of each season.
• Facilitates and coordinates the insight generation process within the channel and leads their translation into relevant trade and consumer activities.
• Leads and facilitates the process of identifying channel opportunities.
• Drives the process of translating identified market insights into strategic brand plans.
• Proactively identifies business opportunities based on high-standard studies and analyses.
• Works efficiently with internal and external interfaces to deliver mutually beneficial business solutions.
• Develops fair and long-term partnership relationships with key event accounts (organizers).
• Communicates information and strategic directions to senior-level business functions/departments.
• Negotiates high-level strategies and initiatives both internally and with external clients.
• Selects strong partner agencies, establishing clear selection and performance criteria, responsibilities, and compensation for the channel activity plan in accordance with company procedures.
• Ensures compliance with all company procedures and trade marketing-specific regulations.
• Permanent coordination with the Procurement, Tax, Legal, Finance, Technical - Draught, Transport, Warehouse Management, Factory, Marketing, Trade Marketing, and Sales departments.
• Implemented events: UNTOLD Festival, NEVERSEA Festival, Rock The City, Guns N' Roses, Depeche Mode, Robbie Williams, Coldplay, TIFF - Transilvania International Film Festival.

• Development of the event strategy for Southern Romania and alignment with the requirements of the Marketing & Trade Marketing departments.
• Managing the regional event budget at the regional level.
• Overseeing event logistics at the regional level and nationally for major events.
• Preparing for the event season (logistics, implementation timelines, calendar, pre-communication with implementation teams, coordination of implementation agencies).
• Ensuring strong coordination with the Tax, Legal, Finance, Technical – Draught, Transport, Warehouse Managers, Marketing, and Sales departments.
• Coordinating the production process of materials & specific POSM logistics for events.
• For the Special Projects area, responsibilities included continuous involvement in the Sea Side Program (Mamaia, Constanța & Vama Veche), as well as the permanent market in Bucharest, coordinating sales teams for key clients such as Fratelli (the group at the national level: Bucharest, Timișoara, Iași, Constanța), City Grill Group (Buongiorno, City Grill, Hanul lui Manuc, Carul cu Bere, Casa Berarilor, Pescaruș), and the Expirat & Energiea venue chain.

• Management of High Horeca locations at Regional level (South) in Tier 1 and 2 cities (Bucharest, Constanta, Pitesti, Craiova, Buzau. Targoviste.
• Management of On Trade budgets at regional level and allocation of logistical resources (refrigerators, dispensers, umbrellas, furniture) according to planning.
• Permanent alignment with Sales, Marketing & Trade Marketing departments.
• Specific consultation with Tax and Legal departments
• Monitoring the competition and maintaining the relationship with location managers for future collaboration for the benefit of the company
• Special projects:

Energiea Pub – Historical Center – Bucharest – 2014 https://energiea.ro/galerie/
Casa di Peroni – Calea Victoriei 104 - Bucharest – 2015
Momenti Peroni Bar – Henri Coanda Airport – Otopeni – 2016 https://zoomdynamics.ro/portfolio-item/momenti-peroni-bar-2/

Plus dozens of tailored-branding projects (illuminated signs, awnings, menus, outfits, etc.)

• Managing High Horeca locations in Bucharest (e.g., Casa di David, Herăstrău, Old Town, Piața Amzei)
• Distribution of tobacco products (cigarettes & cigars) van selling
• Managing sales and collections & handing them over to the cash office
• Implementing the sales plan and marketing strategies for campaigns

• Product merchandising
• Preparing the daily/weekly route to optimize delivery time and costs
• Weekends were allocated to substituting Trade Representatives responsible for implementing consumer promotions with hostesses and agencies

• Management of On-Trade, Off-Trade locations in District 5 and 6, Bucharest
• Pre-sale system sales (physical or telephone order) for Red Bull, Evian, Rauch, Budwiser Budvar products, Heinz sauce range
• Cash collection, customer balance management & depositing money into the company bank/account
• Implementation and monitoring of sales promotions established by the marketing department
• Permanent development of the area and organic growth of potential clients

• Management of High Horeca locations in the Central Bucharest area (e.g. White Horse, Herastrau Complex, Q Pub, Planters, Terminus, Bamboo, Centrul Istoric).
• Order taking, distribution and cashing of products to High Horeca locations from the Grolsch Swingtop, Amsterdam Mariner & Amsterdam Navigator portfolio.
• Permanent monitoring of the market in the High Horeca segment and increasing the number of customers with potential to consume Premium & Import products.
• Ensuring the import process with all customs procedures from the Netherlands for Mido House (import, external payments, transport, customs procedures, warehouse).
• Management of the Mido House warehouse (inputs, outputs, inventory)