Ecaterina Stoica
Bucharest,Romania
Summary
I'm passionate about copywriting and building brand voices that feel real, clear and consistent. I like simplifying complex ideas and turning them into communication that people actually understand and connect with. My focus is on creating meaningful messaging across the customer journey, from first touchpoint to retention, while always keeping both the user and business impact in mind.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
Work history
Social Media Specialist
Kooperativa 2.0
Bucharest
2025.11 - 2026.04
- Developed and managed content calendars that increased engagement and strengthened brand visibility
- Monitored audience interactions and improved response time and overall user experience
- Analyzed performance data to optimize content strategy and campaign effectiveness
- Collaborated with creative teams to ensure consistent and visually aligned brand communication
- Used social listening to identify trends and adapt messaging for better audience relevance
Social Media Manager
Clinica Sante
Bucharest
2023.08 - 2025.11
- Owned and defined the brand voice across all communication channels, ensuring consistency and clarity in all patient-facing messaging
- Led content and copy strategy, translating complex medical information into clear, accessible and engaging communication
- Wrote copy across all key touchpoints: Facebook & Google Ads, landing pages, newsletters and social content
- Grew the Facebook community from 40,000 to 100,000 followers through consistent content strategy and audience-focused messaging
- Planned and executed campaigns that increased engagement and supported patient acquisition
- Used audience insights and social listening to continuously refine messaging and improve content relevance
Copywriter
Bell Creative Studio
Bucharest
2023.02 - 2023.08
- Wrote clear and engaging copy across digital and print platforms, supporting brand consistency and engagement
- Adapted complex or technical information into accessible and user-friendly messaging
- Collaborated with design and marketing teams to create cohesive campaign narratives
- Researched audience behavior to improve message relevance and impact
Social Media Marketing Manager
Toyota Bucuresti Sud
Bucharest
2022.10 - 2023.02
- Managed social media strategy and campaigns that increased engagement and lead quality
- Analyzed performance data to optimize content and posting strategy
- Ensured consistent brand messaging across platforms
- Improved customer interaction through faster and more effective communication
Account Influencer Manager
Parenting ADS
Bucharest
2022.06 - 2022.10
- Managed influencer collaborations to increase brand visibility and engagement
- Aligned influencer content with brand messaging to ensure consistency and relevance
- Monitored performance and optimized partnerships based on results and audience response
Social Media Specialist
The Markers Consult
Bucharest
2021.01 - 2022.06
- Developed and executed social media campaigns that increased engagement and brand visibility
- Used analytics and social listening to refine content strategy
- Improved content timing and distribution for better reach and interaction
Copywriter
Happy Media
Iasi
2019.09 - 2021.01
- Created engaging copy for digital platforms, increasing audience engagement and clarity of communication
- Developed email campaigns and product content that supported conversion and retention
- Contributed to brand voice development through consistent messaging and tone
Education
Master's Degree - Business Economics
Alexandru Ioan Cuza University of Iasi
Iasi, Romania 2019.10 - 2021.06
Bachelor's Degree - Public Relations, Advertising and Applied Communication
Alexandru Ioan Cuza University of Iasi
Iasi, Romania 2016.10 - 2019.07
Skills
- Copywriting
- Brand Voice & Messaging
- Content Strategy
- Social Media Strategy
- Campaign Planning & Execution
Core
Marketing
- Influencer & Partnership Marketing
- Audience Insights & Research
- Performance Analysis
- Canva
- Adobe Creative Suite (basic)
Analytical
Tools
LANGUAGES
English - C2 - Proficiency
French - B2 - Upper intermediate
Spanish - B2 - Upper intermediate
Turkish - B1 - Intermediate
Italian - B1 - Intermediate
Timeline
Social Media Specialist
Kooperativa 2.0
2025.11 - 2026.04
Social Media Manager
Clinica Sante
2023.08 - 2025.11
Copywriter
Bell Creative Studio
2023.02 - 2023.08
Social Media Marketing Manager
Toyota Bucuresti Sud
2022.10 - 2023.02
Account Influencer Manager
Parenting ADS
2022.06 - 2022.10
Social Media Specialist
The Markers Consult
2021.01 - 2022.06
Master's Degree - Business Economics
Alexandru Ioan Cuza University of Iasi
2019.10 - 2021.06
Copywriter
Happy Media
2019.09 - 2021.01
Bachelor's Degree - Public Relations, Advertising and Applied Communication
Alexandru Ioan Cuza University of Iasi
2016.10 - 2019.07