Summary
Overview
Work History
Education
Skills
Websites
Studies
Abilities
Certifications Courses
Extra
Last Update
Personal Information
Awards
Piano
Languages
Timeline
Generic
Ştefan Munteanu

Ştefan Munteanu

BUCURESTI,B

Summary

Results-driven Creative Director offering 15+ years of client-focused service, project management and business-generating campains production. Skilled professional with core strengths in leadership and goal alignment across teams and external agencies. Proficient at cultivating and retaining key client relationships and business partnerships.

Brands I worked for:
• Philip Morris (Marlboro, L&M, Parliament, Virginia Slims, Iqos)
• Procter & Gamble (Wash & Go, Gillette, Head & Shoulders, Discreet, Always, Blend-a-Med, Ariel, Tide, Bonux, Lenor, Fairy)
• Ursus, Ciucas, Timisoreana, Bergenbier, Becks, Stella Artois
• Nestle: Nescafe, Nestle Professional, Nestle Ice Cream
• Pernod Richard: Absolut, Jameson, Ballantines, Havana, Lillet
• Auto Italia: Fiat, Iveco, Lancia, Alfa Romeo
• Dacia, Renault, Ford
• UniCredit Ţiriac Bank, Raiffeisen Bank, GE Money, Groupama, Axa Asigurari
• Ikea, H&M, Hochland, Lidl, Yoplait, OMW, Petrom, Samsung, Pfizer, Reckit Benckiser, Arctic, Burger King.
• Pharma: Sanofi, Biocodex, Reckitt Benckiser
• Online portfolio: superflexlab.tumblr.com

Overview

21
21
years of professional experience

Work History

Creative Director

Publicis Romania
04.2020 - Current
  • Domain: Advertising, Trade Marketing, ATL/BTL, Digital Marketing, Strategy
  • Accounts: Sanofi (Antinevralgic, Magne B6, Dulcolax, NoSpa, Essentiale, Magne Vie, Maalox / Dicarbocalm), Biocodex (Enterol), Intersnack (Chio, Nutline, Pom Bar), Ursus Breweries (Timișoreana, Ciucaș), Zewa, HP (Printing & Computers), Dacia – Renault.
  • Designed innovative creative strategies to raise brand awareness and engagement for organization.
  • Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
  • Managed campaigns with specific focuses in order to meet customer needs and creative visions.
  • Built strong relationships with clients, leading to long-term partnerships and repeat business opportunities.

Creative Director

Treasure Island SRL
03.2019 - 03.2020
  • Domain: Advertising, ATL/BTL, Digital Marketing, Strategy
  • Accounts: We have developed a series of campaigns for the municipality, including the Transport Authority, City Hall, Tourism Promotion Directorates.
  • Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
  • Collaborated with senior management to develop and implement marketing initiatives.
  • Monitored industry trends to keep creative materials fresh and engaging.

Senior Copywriter

Publicis Dialog Romania
03.2015 - 03.2019
  • Domain: Advertising, Trade Marketing, ATL/BTL, Digital Marketing, Strategy
  • Accounts: Ciucas, Ursus, Timisoreana, Nescafe, Kinder, Zewa, Tefal, Rowenta, HP, Indesit, Basf, Domino’s, Arctic, Nurofen, Dettol.
  • Awards: Bronze Fibra @ Creative Use of Media 2017 w
  • HP, Silver Effie 2017 w
  • Timisoreana.
  • Proven ability to develop and implement creative solutions to complex problems.
  • Demonstrated creativity and resourcefulness through the development of innovative solutions.
  • Participated in team projects, demonstrating an ability to work collaboratively and effectively.

Creative Director

Wunderman Romania
03.2014 - 03.2015
  • Domain: Advertising, BTL, Digital Marketing, Events, Strategy
  • Accounts: Raiffeisen Bank, Ford, Jack Daniel’s
  • Spearheaded rebranding campaign to meet and exceed quarterly sales goals.
  • Developed strong communication and organizational skills through working on group projects.

Marketing Consultant

CW Group
08.2013 - 03.2014
  • Domain: Marketing – freelancing/remote
  • Worked directly with top management on marketing initiatives, partnership development, event coordination and media campaigns based on cement, coal, and bulk materials industry.

Creative Director

Sensis - MyGlobetv
09.2012 - 06.2013
  • Domain: Marketing – freelancing/remote
  • Responsibilities: Marketing responsible of the Romanian segment for US customers; online marketing, strategy, copywriting, and direct mail for new potential clients.

Copywriter

Leo Burnett Romania
01.2008 - 09.2012
  • Domain: Advertising
  • Responsibilities: Atl/ Btl/ Events/ Digital
  • Accounts I worked for: Philip Morris International, Procter & Gamble, Bergenbier, Group Ama
  • Awards: Silver Effie Winner 2012 w
  • Wash & Go.

Marketing Manager

Planet Leasing S.A.
08.2006 - 01.2008
  • Domain: Marketing / Market research
  • Responsibilities: Head of marketing & sales dept.

Product Manager

Libra Bank
12.2004 - 08.2006
  • Domain: Marketing / Banks
  • Responsibilities: Member of business development team, in direct connection with PR Officer, Marketing Manager.

Credit Analyst

Raiffeisen Bank
04.2004 - 12.2004
  • Domain: Banks / Finances
  • Responsibilities: Worked with over 1.500 clients of retail credits and credit card applications.

Client Service - Corporate Sales

Flamingo Computers
09.2002 - 09.2003
  • Domain: IT Hardware/Sales
  • Responsibilities: Developing and improving the sales channels.

Education

High School Diploma -

Telecommunication
Constanța, Romania
07.1999

Skills

  • Project Management
  • Corporate Communications
  • Relationship Building
  • Email Marketing
  • Creative concept development
  • Campaign Implementation
  • Advertising Concepts
  • Script and Scenario Design

Studies

  • Romanian American University (Bucharest), Master – Marketing, 01/2003, 01/2005
  • Romanian Banking Institute, Master - Product Management, 01/2005, 01/2006
  • Romanian American University (Bucharest), Marketing degree, 01/1999, 01/2003

Abilities

English, advanced, French, intermediate, Spanish, beginner, B (1998), Piano player (10 years of Music School), Audio & Video editing: Sony Vegas, Adobe Suite, Sound Forge, Ableton live, Traktor Pro, Adobe Photoshop/Illustrator (basic)

Certifications Courses

  • Pro Sales for HP products
  • Selling creative work - Andy Preston
  • Direct Mail writing and concept w. Andy Owen
  • The power of viral marketing w. Bogdan Naumovici

Extra

Papiota Bar, Monteoru Terrace, Vice Romania, http://vederidintrecut.blogspot.com (postcards of the past)

Last Update

06/05/23

Personal Information

  • Age: 43
  • Gender: M

Awards

  • Employee of the month – Leo Burnett (3 times)
  • Silver Effie for Wash & Go (case study: http://bit.ly/1cH0xMt)
  • Nominated at Golden Drum Festival with Grigore Antipa Museum re-launch campaign
  • Bronze Creative Use of Media - Fibra Awards (https://youtu.be/o6worxkZaWQ)

Piano

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Languages

Romanian
Native language
English
Upper intermediate
B2

Timeline

Creative Director

Publicis Romania
04.2020 - Current

Creative Director

Treasure Island SRL
03.2019 - 03.2020

Senior Copywriter

Publicis Dialog Romania
03.2015 - 03.2019

Creative Director

Wunderman Romania
03.2014 - 03.2015

Marketing Consultant

CW Group
08.2013 - 03.2014

Creative Director

Sensis - MyGlobetv
09.2012 - 06.2013

Copywriter

Leo Burnett Romania
01.2008 - 09.2012

Marketing Manager

Planet Leasing S.A.
08.2006 - 01.2008

Product Manager

Libra Bank
12.2004 - 08.2006

Credit Analyst

Raiffeisen Bank
04.2004 - 12.2004

Client Service - Corporate Sales

Flamingo Computers
09.2002 - 09.2003

High School Diploma -

Telecommunication

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