ELENA MARIUCA Boeru
Bucharest
Summary
Passionate Digital Marketing Manager with a strong background in e-commerce, skilled in creating and managing impactful digital campaigns across multiple platforms.
I have a proven ability to design strategies that drive sales, coordinate seamless website launches, and optimize budgets for maximum ROI. Experienced in analyzing performance metrics with tools like Google Analytics to continuously refine campaigns for the best results.
I thrive in dynamic, collaborative environments where innovation is valued and individual contributions make a real difference, and I am eager to bring my expertise to a team that shares this vision.
Overview
18
18
years of professional experience
4
4
years of post-secondary education
Work history
Digital Marketing Manager
Life Care Corp SRL
Bucharest
05.2023 - 09.2025
- Developed, implemented, and managed integrated digital marketing campaigns across multiple platforms.
- Defined and executed marketing strategies aligned with overall business and company objectives.
- Managed marketing budgets and ensured efficient allocation of resources.
- Developed the annual marketing plan for the e-commerce platform in close collaboration with commercial and product teams.
- Oversaw website development projects from concept to launch, with strong focus on user experience and functionality.
- Demonstrated strong expertise in ROI, ROAS, PPC, CRO, SEO, and SEM to ensure full-funnel marketing coverage.
- Managed and monitored social media channels, ensuring brand consistency and performance.
- Analysed campaign and website performance using Google Analytics, continuously optimising strategies to maximise ROI.
- Led SEO initiatives, improving search engine rankings and increasing organic traffic.
Online & Communication Specialist
Life Care Corp SRL
Bucharest
04.2015 - 04.2023
- Led online communication and digital marketing initiatives across multiple channels, supporting brand visibility and business objectives.
- Analysed campaign performance, data, and budgets to optimise results and improve ROI.
- Monitored industry trends and digital best practices to continuously improve communication strategies.
- Implemented and coordinated e-commerce platforms, campaign landing pages and ongoing website optimisations.
- Directly involved in the relaunch of the company’s main website and project coordination.
- Oversaw all online marketing, advertising and promotional activities, ensuring consistent brand messaging.
- Analysed social media performance and website analytics to adjust strategies and maximise reach and engagement.
- Collaborated with external agencies for advertising and promotional campaigns, managing budgets and overseeing execution.
Marketing Manager
SC Internation Transaction and Services SRL
Bucharest
07.2012 - 04.2015
- Establish and monitor marketing campaign outcomes achieved;
- Coordination and implementation of campaigns through Adwords, Social media, SEO, Catalogs, contests, blogs, newsletters, and other online channels.
- Coordination advertisements displayed on www.sigmanet.ro, www.sensodays.ro, www.koyos.ro and partner sites;
- Creating customer loyalty programs;
- Reports with specific KPIs of online channels and tracking them to optimize campaigns and monitor the company's sales objectives achievement.
- Collaborated with sales teams to develop targeted marketing strategies, driving leads and boosting sales performance.
Marketing Manager
SC Sigma Design Company SRL
Bucharest
02.2009 - 07.2012
- Successfully attracted over 10 local partners in the marketplace project.
- Successfully achieved quarterly targets of Asus, Microsoft, Tp-Link, Acer, Brother, Lenovo, Xerox, Epson, etc 30% increase in sales of mobile phones category; 50% increase in sales of Microsoft peripherals.
- Organizing customer loyalty programs.
- Establish and monitor results of marketing campaigns carried out.
- Online marketing plan campaigns: Google Adwords, Social Media Campaigns, newsletters.
Marketing Assistant
SC Grifon Group SRL
Bucharest
10.2007 - 02.2009
- Promoted the company’s brand, products, and services across relevant market channels.
- Assist in the creation and editing of marketing materials, including brochures, flyers, presentations, and advertisements.
- Market analysis and monitoring trends;
- Carrying out the duties and tasks set by the manager;
- Monitor and report on the performance of marketing campaigns, including tracking key metrics and KPIs
- Coordinated with external agencies to produce marketing materials, ensuring brand consistency across all mediums.
Education
Diploma of Higher Education - Commerce
Academy of Economic Studies
Bucharest 10.2003 - 07.2007
Skills
- Digital Marketing
- Content Creation
- Creative vision
- Web design understanding
- UX and UI principles
- Conversion rate enhancement
- Budget management
- Social media strategy development
- Google Analytics
- Project management
- Website launches
- E-Commerce optimisation
Websites
Languages
English
Intermediate
Hobbies
I enjoy traveling and exploring new cultures, reading, and discovering new things. I am highly sociable and love communicating with people. Creativity is one of my passions, and I take joy in creating and sharing ideas with others.
Affiliations
- Traveling
- Reading
- Swimming
- Dancing
Timeline
Digital Marketing Manager
Life Care Corp SRL
05.2023 - 09.2025
Online & Communication Specialist
Life Care Corp SRL
04.2015 - 04.2023
Marketing Manager
SC Internation Transaction and Services SRL
07.2012 - 04.2015
Marketing Manager
SC Sigma Design Company SRL
02.2009 - 07.2012
Marketing Assistant
SC Grifon Group SRL
10.2007 - 02.2009
Diploma of Higher Education - Commerce
Academy of Economic Studies
10.2003 - 07.2007