ELENA MARIUCA Boeru

I am a digital marketing specialist with strong experience in e-commerce, web optimisation and performance-driven campaigns. I have managed digital projects end to end, from website launches and structural improvements to multi-channel implementations focused on conversion and growth.

In my most recent roles, I launched and developed the online channel for both existing network partners and a new e-commerce division dedicated to retail customers. I built this channel from the ground up and continued to optimize it, achieving annual sales growth of at least 20% and maintaining a stable ROI of about 1:3.
My work includes budget optimisation, performance analysis in Google Analytics and other tools, UX improvements and close collaboration with development, sales teams and external agencies to deliver measurable results. I adapt quickly to new platforms and technologies and I enjoy working with data to refine user journeys and improve the overall web experience.

I’m motivated by creating digital experiences that genuinely help customers and support a brand’s purpose. I value honest collaboration, clear decisions based on data and roles where I can contribute both strategically and hands-on.

I enjoy traveling and discovering new cultures. I am a sociable and adaptable person, with good communication skills and a strong interest in personal growth and new experiences. I am motivated to work with people who share similar values and principles, and with whom I can build relationships based on trust and support.