Hubspot
Eric Melchor
Houston
Summary
Results-driven demand generation professional with proven ability to develop and execute impactful marketing strategies. Strong focus on team collaboration and adaptability to changing needs. Adept at leveraging data analytics, marketing automation, and CRM tools to optimize campaigns and drive lead generation. Known for reliability and delivering measurable results in fast-paced environments.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Growth Marketing & Founder
B2B PodPros
10.2023 - Current
- Company Overview: Specialized podcast advertising network that connects midsize and enterprise SaaS brands with highly targeted B2B audiences.
- Developed personalized outreach tactics that resonated with target audience segments.
- Improved website visibility through development and implementation of SEO strategies.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Introduced advanced technology solutions into daily operations which led to increased productivity levels throughout the company.
- Owned the end-to-end creation of podcast advertising case studies for campaigns I executed on behalf of Dealfront, Cocoon, Mouseflow and Landbot.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Demand Generation Manager
OptiMonk
08.2022 - 10.2023
- Company Overview: Leading website personalization platform
- Developed creative presentations and served as the primary lead on webinars demoing the OptiMonk application and features to our target audience.
- Increased lead generation by guesting on marketing podcasts to increase visibility for OptiMonk among marketing leaders resulting in a 10% lift of new customer acquisitions.
- Evaluated and recommended new vendors and campaign opportunities using partner tool Crossbeam.
Demand Generation & Partnerships Manager
Bonjoro
06.2021 - 07.2022
- Company Overview: Video engagement platform for sales and customer success teams
- Responsible for partnership channel, co-marketing campaigns with integration partners, affiliate efforts, ABM and content marketing execution.
- Worked with integration partners across EMEA and North America on awareness programs.
- Implemented ‘Bonjoro Bootcamp’ which featured video tips from super users in an email automation to new customers improving our affiliate conversion rate from 4% to 9.5%
Sr. Digital Marketing Manager
Sunnova
05.2018 - 04.2020
- Company Overview: Leading residential solar + battery storage service provider with +100k customers across the U.S
- Improved customer engagement by conducting regular surveys, analyzing feedback, and making necessary adjustments to digital marketing efforts.
- Developed insightful reports for senior leadership using web analytics and referral data to inform future digital marketing decisions.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Managed vendor relationships to ensure efficient execution of outsourced projects
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Worked closely with IT, Sales, Accounting, and Installation Partners to develop and implement a customer referral lead program that resulted in $1M+ in new revenue
- Developed a process utilizing email, text, and 3rd party applications to improve our online review scores and customer testimonials that led to reduced cancellations and an increase in revenue
Digital Marketing Manager
Spark Energy
07.2016 - 03.2018
- Company Overview: Publicly traded North American residential energy provider with +700k power and gas customers
- Managed a team responsible for growing residential sales (excluding D2D and OTM), customer communications, user experience, website for 4+ brands, and strategic online partnerships
- Oversaw marketing budget (up to $2M), managed agencies (search, design, affiliate partners), and developed 3rd-party partnerships to drive revenue to the company
- Responsible for growing digital acquisition sales share from 8% to over 18% in an 18 month time span
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
Education
Bachelor of Arts - Marketing
University of Houston-Downtown
Houston, TXSkills
- Entrepreneurial and innovative
- Strategic thinking
- Client engagement
- Growth mindset
Certification
- Hubspot Inbound Marketing certification
Hobbies
Enjoy playing tennis, hiit workouts, listening to podcasts, learning new languages.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeContract WorkWork Location
RemoteImportant To Me
Flexible work hoursCompany CultureAffiliations
- Toastmasters
Quote
"Life shrinks or expands in proportion to one's courage"
Anais Nin
Software
Marketing automation
Canva
Capcut
Notion
ChatGPT
Languages
Spanish
Intermediate (B1)
English
Bilingual or Proficient (C2)
Interests
Podcasts
Founder of b2b podcast community
2-Hour cocktail parties
Gym
Timeline
Growth Marketing & Founder
B2B PodPros
10.2023 - Current
Demand Generation Manager
OptiMonk
08.2022 - 10.2023
Demand Generation & Partnerships Manager
Bonjoro
06.2021 - 07.2022
Sr. Digital Marketing Manager
Sunnova
05.2018 - 04.2020
Digital Marketing Manager
Spark Energy
07.2016 - 03.2018
Bachelor of Arts - Marketing
University of Houston-Downtown
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