Flavia Sasu

Industry: B2C, Body piercing Studio

Tools: Figma, Miro, Airtable, Notion, Google Suite

• I conducted comprehensive user research, including conversation mining, interviews, surveys, and competitor analysis to develop truly user-centered designs, addressing both user pain points and business objectives.
• I collaborated with the designer to ensure a seamless integration of content and visual elements.
• Using data-driven insights, I created the information architecture and wireframes to streamline and improve the intuitiveness of the user interface.
• I wrote clear, concise, and user-focused content, establishing a consistent brand voice.
• I designed detailed user journeys for specific product areas to optimize the overall user experience.
• I conducted A/B testing and usability testing to validate designs ensuring the effectiveness of our interfaces.
• I analyzed user feedback and data to refine content strategies and improve user journeys.

Industry: B2C, Dental Services

Tools: Google Analytics, Search Console, Frase, Google Suite, Zoom

• I analyzed content performance to make data-driven adjustments.
• I performed a content audit and offered advice on a content-first approach to web page redesign.
• I wrote informative and accessible copy for all website pages, ensuring consistency with the brand’s voice and tone.
• I optimized web content for search engines to drive organic traffic growth and improve site visibility.

Industry: B2B, SaaS

Tools: Google Analytics, Search Console, Data Studio, Frase, AccuRanker, WordPress, Photoshop

• I produced long-form, SEO-optimized content for the company's blog and website, driving organic traffic and engagement.
• I developed concise, tailored content for various channels, including email, social media,and landing pages, ensuring a consistent brand voice.
• I created and edited content for marketing materials such as company presentations,business proposals, white papers, and sales collateral.
• I managed a detailed editorial plan and content calendar, ensuring timely publication of quality content.
  

Industry: B2C, Business process outsourcing

Tools: Microsoft Suite, Photoshop, Canva

• I led and supervised the Romanian Communications Department, fostering effective coordination and collaboration among team members.
• I developed, executed, and fine-tuned content marketing strategies for both online and offline activities.
• I produced content and ad copy for various online and offline materials, establishing a consistent brand voice and tone.
• I collaborated with the design team on multimedia projects, enhancing user experience through cohesive visual storytelling.

Industry: B2B, Real Estate Development

Tools: Photoshop, WordPress, Microsoft Office Suite, Google Analytics

• I conducted in-depth user research to create a user-centric digital product that aligned business goals with user needs.
• I designed content style guides, content design systems, and other materials (e.g., brochures, email templates, white papers, etc.) to create a consistent and streamlined experience for both internal users and clients.
• I created wireframes and conceptualized the website's content elements and functionalities.
• I produced extensive content for services and landing pages.
• I worked in tandem with advertising agencies, designers, and web developers to create and deploy online and offline marketing campaigns.

Industry: B2B, SaaS

Tools: Magento, Salesforce, Google Analytics, Search Console, Microsoft Suite

• I performed audits on e-commerce websites to pinpoint improvements in user journeys, ensuring a smoother experience for customers.
• I analyzed content elements, functionalities, and micro-copies across various e-commerce sites to identify and correct errors and inconsistencies.
• I crafted transactional emails and developed content for landing pages, enhancing user engagement and conversion rates.
• Working closely with the marketing team, I ensured that content and visual elements were consistent across all platforms, maintaining a unified brand message.
• I created on-page SEO content, including internal link strategies, category descriptions, meta tags, and meta descriptions.

Industry: B2B, IT Infrastructure provider

Tools: SharePoint, EPiServer, Microsoft Suite

• I managed translation workflows, offering user training to optimize tool utilization, ensuring efficiency and precision.
• I created training materials such as video tutorials, presentations and FAQs.
• I supervised website content management, including the creation of landing pages, PR communication web pages, and product web pages.