Gabriela Balan

I was promoted from Product Manager to Sales Team Leader due to my dedication and remarkable results.

As a Sales Team Leader, I coordinated the sales team, playing a key role in maintaining customer satisfaction and developing and supporting large-scale strategic projects.

I actively contributed to building a positive customer experience through customized solutions and constant communication, which led to achieving and exceeding performance goals.

I worked closely with the Commercial Director to implement the most effective sales strategies, directly impacting the growth of the client portfolio.

Additionally, I stayed up to date with market pricing dynamics, ensuring good visibility and adaptability, so that we could offer competitive and attractive prices to attract and retain as many clients as possible. I managed the complete onboarding process for new team members: from initial training and access to internal platforms to account creation in the ERP system and providing constant support in daily activities. I also collaborated closely with all relevant departments to align objectives and optimize internal processes.

I treated negative feedback as a real opportunity for improvement, achieving outstanding results in performance indicators, client relationships, and operational efficiency.

In the role of Product Manager, I managed an extensive portfolio of clients and equipment, covering both software solutions and IT and fiscal devices. I played an active role in increasing the visibility of the products in the portfolio, contributing directly to expanding market presence.

One of my key achievements was the promotion and introduction of self-checkout systems, being the first in the team to successfully sell this type of equipment. This initial success was followed by attracting additional clients interested in these solutions, further expanding the portfolio and strengthening the company’s position in the retail tech sector.

I represented the company at major industry events, such as GoTech World and Foodservice & Hospitality Expo, where I was able to attract new clients and build valuable partnerships with other market players. My active participation in these events contributed to both increasing brand awareness and identifying new development directions for the product portfolio.

In addition to the commercial aspects, I was responsible for market monitoring, supporting internal teams, and actively contributing to defining product strategies, ensuring that we offered relevant, competitive, and compliant solutions with current regulations.

My position at CASSA DIGITAL SOFTWARE allowed me to combine my copywriting skills with sales in a start-up environment.

This enabled me to attract important clients and continually develop my marketing skills. I created articles for blogs and various promotional websites, conducted interviews with major clients, contributed to the website design, and optimized promotional videos through strategies and direct guidance.

Additionally, I had the opportunity to learn about technologies such as OCR and familiarize myself with the accounting field, thus enriching my technological and professional expertise.

My position at SC ISROM INTERCONNECTIONS familiarized me with the recruitment of individuals from Asia. I had the opportunity to conduct interviews with candidates from Asia, maintain communication with clients, send potential offers, and ensure timely invoice collection. Additionally, I was responsible for drafting IGI-specific documents and maintained relationships with the embassies in Romania.

The role was very comprehensive and helped me grow, including linguistically, as I communicated with candidates in English and with clients in Romanian.

Although I lacked prior experience in the field, I took on a significant responsibility role. I managed an extensive client portfolio, recruiting employees with service contracts (daily workers), overseeing their timesheets, and addressing any unforeseen issues. I maintained constant communication with store managers, ensuring that all activities were conducted in full compliance with contractual terms. Additionally, I actively participated in inventory processes, contributing to their smooth execution.