Gabriela Petrea
Commercial Finance Team Lead
Bucharest
Summary
Results-driven Commercial Finance Leader with extensive experience in financial planning, trade spend analysis, and strategic decision-making within the FMCG and retail sectors. Proven track record of optimizing profitability, driving process improvements, and collaborating with cross-functional teams to achieve business growth. Passionate about leveraging data-driven insights, implementing cost optimization strategies, and fostering innovation in fast-paced and dynamic environments.
Overview
15
15
years of professional experience
5
5
years of post-secondary education
Work History
Commercial Finance Team Lead
Colgate-Palmolive Romania
07.2019 - Current
- Lead and mentor the commercial finance team, setting performance objectives and fostering professional growth
- Prepare and present financial reports, forecasts, and budgets to senior management, providing key insights and strategic recommendations
- Analyze trade spend and promotional impact to maximize ROI and ensure alignment with business objectives
- Drive process improvements in revenue recognition, pricing, and financial controls to enhance operational efficiency
- Support customer and category P&L analysis, ensuring financial targets are met
- Collaborate with C2C to monitor deduction balances and assist in credit risk management
- Lead and contribute to special projects, including planning system transitions, S4 Hana implementation, and e-invoicing
Senior Credit Collections Analyst
NEPI Rockcastle
02.2019 - 07.2019
- Managed the collections process, ensuring timely accounts receivable and cash flow optimization
- Developed and implemented collection strategies to reduce delinquencies and improve customer payment behavior
- Conducted regular aging report reviews, formulating action plans to resolve outstanding accounts
Finance Business Partner – Customer Development
Unilever South-Central Europe
04.2017 - 02.2019
- Partnered with sales and marketing teams to manage performance forecasts, identify gaps, and mitigate financial risks
- Provided pricing and promotional analysis, ensuring competitive positioning and optimal trade spend allocation
- Led accrual reviews and trade spend analysis, ensuring financial transparency and efficiency
Commercial Controller
Samsung Electronics Romania
08.2014 - 04.2017
- Oversaw commercial bonus management, ensuring proper documentation and contract compliance
- Managed SAP-based trade spend analysis and financial reporting
- Developed forecasting models for better decision-making on commercial expenditures
Various Finance & Admin Roles
OBI Romania
01.2010 - 08.2014
- Held roles in contract management, invoicing, credit control, and financial reporting within a multinational retail environment
Education
Master’s Degree - Audit and Business Administration
Romanian-American University
01.2012 - 01.2014
Bachelor’s Degree - English & Spanish
University of Bucharest
01.2006 - 01.2009
Skills
Financial Data Analysis
Trade Spend Analysis
Process Optimization
Data-Driven Decision-Making
SAP Proficiency
Leadership in Stakeholder Relations
Timeline
Commercial Finance Team Lead
Colgate-Palmolive Romania
07.2019 - Current
Senior Credit Collections Analyst
NEPI Rockcastle
02.2019 - 07.2019
Finance Business Partner – Customer Development
Unilever South-Central Europe
04.2017 - 02.2019
Commercial Controller
Samsung Electronics Romania
08.2014 - 04.2017
Master’s Degree - Audit and Business Administration
Romanian-American University
01.2012 - 01.2014
Various Finance & Admin Roles
OBI Romania
01.2010 - 08.2014
Bachelor’s Degree - English & Spanish
University of Bucharest
01.2006 - 01.2009