Summary
Overview
Work History
Education
Skills
Timeline
Generic
Gabriela Petrea

Gabriela Petrea

Commercial Finance Team Lead
Bucharest

Summary

Results-driven Commercial Finance Leader with extensive experience in financial planning, trade spend analysis, and strategic decision-making within the FMCG and retail sectors. Proven track record of optimizing profitability, driving process improvements, and collaborating with cross-functional teams to achieve business growth. Passionate about leveraging data-driven insights, implementing cost optimization strategies, and fostering innovation in fast-paced and dynamic environments.

Overview

15
15
years of professional experience
5
5
years of post-secondary education

Work History

Commercial Finance Team Lead

Colgate-Palmolive Romania
07.2019 - Current
  • Lead and mentor the commercial finance team, setting performance objectives and fostering professional growth
  • Prepare and present financial reports, forecasts, and budgets to senior management, providing key insights and strategic recommendations
  • Analyze trade spend and promotional impact to maximize ROI and ensure alignment with business objectives
  • Drive process improvements in revenue recognition, pricing, and financial controls to enhance operational efficiency
  • Support customer and category P&L analysis, ensuring financial targets are met
  • Collaborate with C2C to monitor deduction balances and assist in credit risk management
  • Lead and contribute to special projects, including planning system transitions, S4 Hana implementation, and e-invoicing

Senior Credit Collections Analyst

NEPI Rockcastle
02.2019 - 07.2019
  • Managed the collections process, ensuring timely accounts receivable and cash flow optimization
  • Developed and implemented collection strategies to reduce delinquencies and improve customer payment behavior
  • Conducted regular aging report reviews, formulating action plans to resolve outstanding accounts

Finance Business Partner – Customer Development

Unilever South-Central Europe
04.2017 - 02.2019
  • Partnered with sales and marketing teams to manage performance forecasts, identify gaps, and mitigate financial risks
  • Provided pricing and promotional analysis, ensuring competitive positioning and optimal trade spend allocation
  • Led accrual reviews and trade spend analysis, ensuring financial transparency and efficiency

Commercial Controller

Samsung Electronics Romania
08.2014 - 04.2017
  • Oversaw commercial bonus management, ensuring proper documentation and contract compliance
  • Managed SAP-based trade spend analysis and financial reporting
  • Developed forecasting models for better decision-making on commercial expenditures

Various Finance & Admin Roles

OBI Romania
01.2010 - 08.2014
  • Held roles in contract management, invoicing, credit control, and financial reporting within a multinational retail environment

Education

Master’s Degree - Audit and Business Administration

Romanian-American University
01.2012 - 01.2014

Bachelor’s Degree - English & Spanish

University of Bucharest
01.2006 - 01.2009

Skills

Financial Data Analysis

Timeline

Commercial Finance Team Lead

Colgate-Palmolive Romania
07.2019 - Current

Senior Credit Collections Analyst

NEPI Rockcastle
02.2019 - 07.2019

Finance Business Partner – Customer Development

Unilever South-Central Europe
04.2017 - 02.2019

Commercial Controller

Samsung Electronics Romania
08.2014 - 04.2017

Master’s Degree - Audit and Business Administration

Romanian-American University
01.2012 - 01.2014

Various Finance & Admin Roles

OBI Romania
01.2010 - 08.2014

Bachelor’s Degree - English & Spanish

University of Bucharest
01.2006 - 01.2009
Gabriela PetreaCommercial Finance Team Lead