GABRIELA FLORENTINA VICĂ

• Designed and led weekly internal posts based on a structured content calendar, maintaining recurring formats (eMEME, BragTags, Trivia Sessions, Shoutout Friday, Lunea la Cafea) to sustain consistent employee engagement.
• Organized and managed 6-7 internal engagement campaigns annually, including holiday and thematic contests, increasing participation and team involvement.

• Achieved 600+ peak views per post on internal platforms

• Managed 2,000+ monthly internal digital interactions with consistent tone and communication standards

• Delivered weekly KPIs and monthly engagement reports to support strategic decisions

• Conducted monthly Mystery Shopping analyses across 12+ brands annually, translating insights into actionable recommendations

• Transformed employee feedback and social interactions into structured engagement initiatives adopted at team level

• Mentored 50+ colleagues on tone of voice, digital communication best practices, and content quality standards

• Collaborated cross-functionally with Marketing, HR, Legal, and other internal departments to align initiatives with company objectives

• Created and uploaded structured workflow content on the internal intranet, providing clear guidance for team operations and improving process accessibility

• Managed multi-channel customer communication with clarity, empathy, and solution-oriented focus

• Developed customer journey understanding later applied to internal engagement initiatives