George Nastase
Finance Manager
Bucharest
Summary
With over 15 years of experience in finance and business development, I am a strategic and analytical leader who drives growth and efficiency for Danone, a global leader in food and beverage. I am responsible for the financial performance and governance of FMCG in Central East Europe, overseeing budgeting, reporting, forecasting, and risk management. I am also passionate about leveraging technology and innovation to optimize processes and enhance customer experience. As a certified scrum master and a former digital project manager, I have successfully led and implemented several transformation projects in the operational and financial areas, collaborating with cross-functional teams and external partners. The goal is to create value and impact for Danone and its stakeholders, while embracing its vision of bringing health through food to as many people as possible.
Overview
9
9
years of post-secondary education
6
6
Certifications
2
2
Languages
Work History
Head of Finance FMCG Cee
Danone
- Current
- Financial Operations Oversight: Manage budgeting, forecasting, financial reporting and risk management
- Budget Management: Lead the annual budgeting process, collaborating with department heads and senior management
- Performance Monitoring: Analyze financial performance against budget, forecasts, and key performance indicators (KPIs), offering insights and recommendations
- Strategic Decision Support: Provide financial insights to senior management and the board of directors, supporting growth initiatives and activities.
- Provided senior management with strategic financial insights for informed decision making
Head Of Finance Romania & Bulgaria
Danone
- Lead annual budgeting, reporting and planning process
- Oversee finance team to ensure timely and accurate monthly, quarterly, and year-end financial reporting
- Deliver concise yet fit for purpose CEO and board briefings on the financial health of the company
- Enhancement of financial management processes to drive better decisions in support of accelerated growth
- Oversee internal processes leading to the development of companywide and function specific workplans and performance scorecards (Objective and Key Results scorecards)
- In collaboration with relevant functions, oversee the formalization of internal workflows and processes with a focus on customer satisfaction and financial performance
- Actively contribute to strategic discussions on the company's strategy and performance.
Manager Business Controlling Operations
Carrefour România
- In charge with all formats operated by Carrefour in the Romanian market (Hyper, Super, Express, Franchise and Online)
- Detailed business analysis => Identifying risks and opportunities in the retail process or production (food area in stores)
- P&L budgeting => monthly/store level for all components (Budget,Reforecast,Landing)
- Monthly monitoring and analysis of operational performance => Presentation of the Performance Review to the Top Management
- Reporting to the Group => Preparation of reports and follow-up of accurate information transmitted
- Coordination Team of 21 people on two hierarchical levels (7 in direct subordination) = > Applying all management and leadership procedures
- Additional mission => Digitalization and optimization of flows in the department (Road Map, Implementation of Budgeting tool, Implementation of Promo tracking tool etc...)
Digital Project Manager
Carrefour România
- Identification inside the company of those processes that can be optimized by digitization and continuous search for technological solutions for improvement in the areas of Process Optimization and Customer Experience
- Providing direction to a project and also coordinate the activities of staff and third-party partners
- Working hard to ensure consistency in performance and productivity throughout a life cycle
- Also responsible for setting project goals and ensuring that they are met within budget and the time scales set.
Manager Business Controlling Hypermarkets & E-commerce
Carrefour România
- Understanding and deepening business concept
- In charge of 10 Regional Business Controllers
- Managing and motivating team to improve results ensure business efficiency
- Producing reports on performance, then measuring these against set indicators
- Recommending to local management corporate strategies, objectives, and policies
- Preparing reports that summarize and forecast company business activity and financial position in areas of income, expenses, and earnings based on past, present, and expected operations
- Leading annual budget and quarterly forecast processes
- Ensuring the accuracy and timely completion of all financial reporting.
Regional Business Controller
Carrefour România
- Split budgets per store depending on the potential of each indicator from P&L
- Analysis of monthly, quarterly and yearly results in terms of profitability and main operational KPIs
- Cost Control in North Zone units.
Education
Marketing-Management -
Universitatea Romano-Americana
01.2003 - 04.2007
Uman - Limbi straine - undefined
Liceul Pedagogic Matei Basarab - Slobozia
01.1999 - 04.2003
Skills
Monitoring performance & results Providing leadership and direction
to teams
Risk management and strategic planning
Enthusiasm for projects I am involved in
Identifying the scope & deliverables of a project
Managing budgets
Certification
Strategic Thinking
Timeline
Marketing-Management -
Universitatea Romano-Americana
01.2003 - 04.2007
Uman - Limbi straine - undefined
Liceul Pedagogic Matei Basarab - Slobozia
01.1999 - 04.2003
Head of Finance FMCG Cee
Danone
- Current
Head Of Finance Romania & Bulgaria
Danone
Manager Business Controlling Operations
Carrefour România
Digital Project Manager
Carrefour România
Manager Business Controlling Hypermarkets & E-commerce
Carrefour România
Regional Business Controller
Carrefour România
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