GEORGE VASILE
Bucharest
Summary
Strategic Communications and Public Relations professional with over 14 years of experience shaping the reputation and visibility of Romania's leading media brands, including PRO TV, VOYO, Kanal D, Kanal D2 and Radio Impuls. Throughout my career, I have progressed from PR & Communication Assistant to senior communications roles, developing expertise in strategic communications, media relations, reputation management, crisis communication and integrated communication campaigns.
I have led communication initiatives for flagship TV productions, original streaming content, premium sports rights and corporate projects, while building trusted relationships with media, influencers, partners and senior stakeholders. Experienced in advising senior management, managing reputation-sensitive situations and delivering integrated communication strategies in fast-paced, high-visibility environments.
Overview
2
2
Languages
3
3
years of post-secondary education
15
15
years of professional experience
Work history
Senior PR Coordinator
PRO TV & VOYO
2024.11 - Current
- Lead strategic communications and public relations initiatives across PRO TV and VOYO, supporting the reputation and positioning of two of Romania's leading media brands.
- Develop and execute integrated communication campaigns for flagship productions, original content, premium sports rights, special projects and corporate initiatives.
- Lead media engagement activities, including press conferences, premieres, screenings and brand activation events, while serving as the primary media contact for assigned projects.
- Build and maintain strong relationships with journalists, opinion leaders, influencers and strategic partners, while advising senior management on communication strategy, corporate messaging and reputation management.
- Lead crisis communication efforts, proactively managing reputational risks and sensitive communication matters.
- Coordinate external agencies across PR, events, advertising and media monitoring, while managing project communication budgets and ensuring seamless campaign execution.
- Partner closely with Marketing, Digital, Sales and Production teams to deliver aligned and impactful communication strategies.
- Lead communications for a significant share of PRO TV's communication projects and the majority of VOYO's content portfolio, including original productions, exclusive content and VOYO Sport.
- Manage communications for flagship productions such as Survivor România, Ce spun românii?, Desafío: Aventura, Cămătarii, VOYO Originals, exclusive animation series and premium sports competitions, including the Premier League, Coppa Italia and Ligue 1.
- Build trusted relationships with senior leadership and cross-functional stakeholders, contributing to communication planning and strategic decision-making across major business initiatives.
PR & Communication Coordinator
Kanal D, Kanal D2, Radio Impuls
2018.04 - 2024.10
- Led communication and public relations initiatives, supporting the reputation and positioning of Kanal D, one of Romania's leading television networks.
- Developed and executed integrated communication campaigns for flagship productions, CSR initiatives, brand activations and corporate projects.
- Managed media relations and built strong partnerships with journalists, agencies and key media stakeholders.
- Coordinated communication for flagship productions such as Bravo, ai stil!, 40 de întrebări cu Denise Rifai, Exatlon România and Teo Show.
- Managed communication in reputation-sensitive situations and supported initiatives aimed at protecting and strengthening the brand's public image.
- Led digital communication projects to maximize campaign visibility and audience engagement.
- Managed communication budgets, negotiated strategic partnerships and coordinated external suppliers.
- Monitored communication performance and analysed campaign effectiveness through media coverage and communication reports.
PR & Communication Specialist
Kanal D
2014.10 - 2018.04
- Developed and coordinated press releases, articles and media interviews.
- Built and maintained relationships with journalists and key media outlets.
- Supported the implementation of communication campaigns and special projects.
- Monitored brand reputation, media coverage and communication performance.
PR & Communication Assistant
Kanal D
2012.09 - 2014.09
- Provided operational support for public relations and communication activities.
- Coordinated media interviews, photo shoots and press events.
- Monitored media coverage and prepared press monitoring reports.
Customer Advisor
UPC Romania
2011.09 - 2012.05
- Delivered consultative sales and developed a portfolio of residential customers.
- Negotiated and finalized customer contracts.
- Achieved sales targets while ensuring high levels of customer satisfaction.
Education
Bachelor of Business Administration - Marketing
Universitatea Ovidius
Constanta 2008.10 - 2011.07
Skills
- Strategic Communications
- Corporate Communications
- Executive Communications
- Internal Communications
- Reputation Management
- Crisis Communication
- Media Relations
- Stakeholder Engagement
- Integrated Marketing Communications
- Brand Strategy
- Brand Communications
- Influencer & Talent Relations
- Event Management
- Product Launches
- CSR & Community Engagement
- Partnership Development
- Sponsorship Activation
- Campaign Management
- Cross-functional Leadership
- Budget Management
- Negotiation
- Public Speaking
Languages
English
Fluent
Italian
Advanced
Timeline
Senior PR Coordinator
PRO TV & VOYO
2024.11 - Current
PR & Communication Coordinator
Kanal D, Kanal D2, Radio Impuls
2018.04 - 2024.10
PR & Communication Specialist
Kanal D
2014.10 - 2018.04
PR & Communication Assistant
Kanal D
2012.09 - 2014.09
Customer Advisor
UPC Romania
2011.09 - 2012.05
Bachelor of Business Administration - Marketing
Universitatea Ovidius
2008.10 - 2011.07