Georgiana Craciun

Partnership development & strategy: Established and managed strategic partnerships with local businesses and aged care facilities, enhancing community engagement and facility utilisation while expanding market reach through brand synergy.

Brand Activation & Event Marketing: Spearheaded the launch and promotion of a new conference venue through targeted representation at high-profile trade shows and wedding expos, focusing on "product storytelling" and lead generation.

Sporting platform management: Conceptualised and executed golf-themed events to enhance brand value and drive membership acquisition, overseeing all event logistics from initial briefing to live activation.

Integrated Campaigns: Collaborated with internal stakeholders to ensure wellness club branding was consistent across all consumer touchpoints, reflecting a premium and "outcomes-focused" lifestyle brand.

Portfolio & Operational Oversight: Manage the day-to-day operations of a diverse residential and commercial portfolio, focusing on service delivery, strict legislative compliance, and operational efficiency.

Oversaw the entire management of work orders, collaborating with contractors and service providers to meet timelines and budget requirements.

• Stakeholder Coordination: Act as the central point of contact for strata committees, owners, and external agencies. Navigate complex stakeholder requirements to resolve issues and execute property-related projects with a high level of professional service.

• Administrative & Financial Systems: Utilize specialized management software (StrataMax) to maintain accurate records, process high volumes of invoices, and manage financial documentation with total precision.

Prepared and distributed meeting documentation, including agendas and minutes.

• High-Volume Communications Management: Managed a fast-paced desk handling up to 100 inbound calls and a high volume of email correspondence daily. Consistently maintained a "solutions-oriented" approach, ensuring every stakeholder interaction was professional and outcome-focused.

• Portfolio Operations & Support: Provided critical operational support for a portfolio of 20+ residential and commercial buildings. Navigated multiple competing priorities to ensure seamless administrative delivery and site-specific support.

• Exceptional Service Delivery: Upheld a gold standard of customer service in a high-pressure environment, resolving complex property and operational inquiries with accuracy, care, and a "best-in-class" mindset.

• Stakeholder & Vendor Coordination: Acted as the primary point of contact for committees, residents, and service providers, coordinating maintenance and compliance matters with 100% precision.

• Senior Management Support: Worked directly with Senior Managers to ensure all property issues were handled in accordance with strict legislative frameworks and client service agreements.

Strategic Client Retention: Developed and executed long-term retention strategies that focused on high-touch relationship management, resulting in sustained business growth and a loyal client base.

• Commercial Relationship Management: Built strong, trust-based partnerships with a diverse clientele, utilizing empathy and clear communication to align personal objectives with measurable results.

• Goal Setting & Performance Tracking: Partnered with clients to establish clear KPIs and developed tailored "roadmaps" to achieve specific outcomes, consistently monitoring progress and adjusting strategies to ensure success.

• Operational Scheduling & Logistics: Managed complex multi-client calendars and session logistics, ensuring all operations were conducted with maximum efficiency and zero downtime.

• Service Excellence & Problem Solving: Prioritized exceptional customer service by proactively addressing concerns and refining the "user experience" to ensure total client satisfaction and brand advocacy.

• Business Development & Sales: Successfully navigated the end-to-end sales process, from initial consultation and "need-discovery" to closing and long-term account management.

• Successfully organised and managed multiple events targeting women in the Middle East, overseeing all aspects from venue selection, budgeting, marketing and advertising, catering, ticketing, and performer coordination
• Developed comprehensive event plans, ensuring smooth execution and high attendee satisfaction
• Interacted directly with performers from diverse backgrounds, effectively promoting the event concept and securing their participation
• Organised and hosted three events with durations ranging from 4 to 8 hours each
• Presented and delivered educational content on various subjects as the main host, engaging and informing women attendees

Strategic Brand Promotion: Conceptualized and executed annual large-scale engagement challenges, directly contributing to brand visibility, lead generation, and long-term customer retention.

• Targeted Experience Delivery: Designed and implemented specialized group activations for "entry-level" demographics, focusing on education, brand trust, and user experience for those previously unexposed to the service.

• Integrated Program Design: Developed comprehensive training frameworks and navigated "cross-selling" strategies to maximize ROI and enhance the value of the company’s service portfolio.

• Team Leadership & Mentorship: Mentored junior staff on high-touch sales techniques, program execution, and conflict resolution, ensuring a high-performance team culture and "best-in-class" service.

• Operational Management: Served as Acting Head of Operations, overseeing all on-site activities, staff coordination, and facility logistics to ensure a seamless "brand experience" for every visitor.

• Vendor & Site Logistics: Managed facility assets and on-site maintenance by liaising directly with external contractors and suppliers to ensure 100% operational uptime and brand compliance.

• High-Stakes Relationship Management: Navigated sensitive client relationships with a high degree of emotional intelligence, demonstrating the resilience and "proactive, solutions-oriented" mindset required in fast-paced environments.

Brand Ambassadorship & Site Tours: Conducted professional facility tours for prospective members, providing tailored guidance on membership categories and acting as the primary face of the brand to ensure a high-quality first impression.

• Operational Lead Generation: Executed daily outreach activities to build the sales pipeline, engaging directly with the public through community activations and street-level promotion to drive awareness of the club’s offerings.

• Event Coordination & Retention: Organized corporate events and networking sessions aimed at strengthening local business partnerships, increasing member retention, and driving referral growth through consistent follow-ups.

• Performance & KPI Reporting Collaborated with the Sales Director to manage daily activity logs and target sheets, ensuring all outreach and sales efforts were data-driven and aligned with monthly business goals.

• Administrative Precision: Managed the end-to-end administration of membership contracts, ensuring all paperwork was processed accurately and compliant with UK data and membership standards.

• Strategic Re-engagement: Managed a structured follow-up system for former members, utilizing relationship-building skills to encourage re-enrollment and gather feedback for service improvement.

• Organising day trips for over 70 kids, to Central parks, Thorpe Park, Old Trafford
• Managing the arrivals and departures every two weeks
• Oversaw all safeguarding, child protection, and welfare matters.