Giulia Gabriela Niculescu
Bucharest,B
Summary
Energetic PR and Communications Executive with experience enhancing brand visibility through strategic media relations and influencer marketing. Skilled in crafting impactful campaigns and fostering strong client relationships. Known for adaptability and a keen attention to detail, driving measurable engagement and brand loyalty.
Overview
1
1
year of professional experience
Work History
PR & Communications Executive
Creative Market Agency
Bucharest
03.2024 - Current
- Strengthened brand identity by aligning strategic communication across diverse markets.
- Executed PR strategies for press events, boosting media coverage, and audience engagement.
- Managed press event logistics, ensuring seamless execution through strong team coordination.
- Worked with media representatives to enhance visibility and promote brand initiatives.
- Crafted compelling press releases that effectively communicated key messages and event highlights.
- Orchestrated influencer-driven campaigns, combining creative thinking and audience insight to boost brand presence and foster authentic connections.
- Delivered detailed communication and PR reports, showcasing measurable outcomes from press, online, and social media coverage analysis, engagement metrics, and KPI tracking for major brands.
- Collaborated with and trusted by a diverse portfolio of clients, such as Levi’s, adidas, Summer Well, Bucharest Fashion Week, IQOS, Evian, Victoria’s Secret, Reserved, BOSS, HUGO, Crocs, Douglas, Amway, The Body Shop, and more.
Education
BBA - Marketing
Romanian-American University
Bucharest07-2023
Skills
- Media and press relations
- Influencer marketing strategy
- Strategic multichannel communication
- Campaign execution and performance tracking
- Brand awareness and audience engagement
- Creative content development and storytelling
- Social media analytics
- Client service
- Attention to detail
- Adaptability and emotional intelligence
- Team collaboration and reliability
Affiliations
- Served as Director of Communications for the Marketing & Management Club at Romanian-American University of Bucharest, where I coordinated communication strategies and organized workshops focused on education and personal development. Led internal and external communication efforts to increase club engagement and visibility, collaborating closely with faculty and students to deliver impactful events and valuable content.
- I am deeply committed to continuous growth, always eager to learn quickly, adapt with purpose, and bring fresh insight into every project I take on.
- Interests: passionate about music, travelling, and holistic well-being, continuously exploring ways to integrate balance and mindfulness into daily life.
Languages
English
Advanced (C1)
C1
References
References available upon request.
Timeline
PR & Communications Executive
Creative Market Agency
03.2024 - Current
BBA - Marketing
Romanian-American University
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