Heather Barlow
Punta Gorda
Summary
Highly organized and motivated Account Executive with demonstrated track record of building relationships with clients, developing successful sales campaigns, and managing teams of account managers. Skilled in financial analysis, customer service and problem-solving. Experienced in coordinating activities with various departments to achieve strategic objectives. Established Account Executive gifted at lead generation and resolving customer issues. Engaging and personable and increasing business opportunities through dynamic marketing strategies, sharp communication skills and dedication to customer service.
Overview
25
25
years of professional experience
Work History
Account Executive
LHC Group, Parrish Home Health Florida
10.2020 - 04.2022
- Orchestrated a marketing campaign that increased the Melbourne offices' home health census, expanding market presence and driving notable growth.
- Successfully onboarded high-value physicians to the Home Health business, building strong referral networks and fostering relationships that enhanced patient acquisition.
- Managed one of the fastest-growing territories in the FL Region, achieving consistent year-over-year growth and maintaining a reputation for reliability.
- Surpassed Medicare goals and census targets, earning a monetary bonus for the office by leading the region in revenue generation through effective clinical program implementation.
Home Health Account Executive
Accentcare Home Health, Inc.
10.2018 - 03.2020
- Established and maintained relationships with key referral sources, including hospitals, physicians, case managers, Residential Service Directors, and social workers, strengthening the network to support patient referrals.
- Educated the medical community on proprietary clinical Right Path programs, effectively demonstrating their benefits in improving patient outcomes and enabling patients to maintain their home environment.
- Developed new business opportunities and grew the patient census through community outreach efforts, contributing to the ongoing assessment of community needs.
- Presented disease-specific clinical programs that promote positive patient outcomes and collaborated with the clinical operations team to ensure a smooth care transition from acute care to home, assisting in creating an agency-wide marketing plan.
Business Development Manager
AirCare Ambulance
10.2017 - 10.2018
- Informed local Residential Care Facilities for the Elderly (RCFEs), Board and Care, and Skilled Nursing Facilities (SNFs) on the advantages of using BLS and CCT transport services over 911 for non-emergency situations, promoting safer and more efficient patient transport options.
- Fostered business relationships and negotiated contracts with facilities responsible for the gurney transport of residents and patients, expanding service reach and client base.
- Developed and implemented contracts and action plans for emergency preparedness licensing in local RCFEs, ensuring compliance with regulatory requirements.
- Established strategic partnerships and educational programs with healthcare facilities, helping them understand the benefits of specialized transport services and integrating them into their emergency preparedness plans.
Marketing Director
Poway Healthcare Center
02.2016 - 07.2017
- Directed marketing efforts as the Outside Skilled Nursing Marketer for North County San Diego, identifying opportunities and promoting the facility’s services to increase patient admissions.
- Collaborated with local hospital case managers, social workers, and doctors to coordinate patient discharges, ensuring smooth transitions and alignment with skilled nursing needs.
- Evaluated patients in hospital and Residential Care Facilities for the Elderly (RCFEs) settings to assess potential admissions for skilled nursing while managing expectations for care plans during inpatient stays.
- Developed and maintained strong referral networks with local assisted living, independent living, and memory care facilities through strategic events like Journal Club Dinners and specialized marketing activities, enhancing community engagement.
Hospice Account Manager
Mission Healthcare
02.2015 - 01.2016
- Managed hospice marketing as an Outside Account Manager in the Northern San Diego area, focusing on building brand awareness and expanding the patient census.
- Cultivated and sustained relationships with physicians, skilled nursing facilities, hospitals, social workers, case managers, and RCFEs to strengthen referral networks and enhance the hospice brand.
- Provided consistent patient status updates to referral sources, keeping them informed and involved throughout the hospice care process.
- Supported and educated families on the benefits of hospice care during the end-of-life stage and worked closely with medical social workers to arrange respite stays and custodial care placements.
Scientific Recruiter
Kelly Services
04.2014 - 02.2015
- Continuously educated myself on the latest innovations, technologies, and regulations impacting candidates’ specializations to remain current and effectively identify talent in a rapidly evolving scientific landscape.
- Collaborated with candidates across various career stages, from entry-level to advanced, guiding them through the recruitment process to secure roles that align with their career aspirations.
- Specialized in placing molecular and cellular biologists, lab technicians, research associates, and QC/QA science professionals into suitable roles that match their expertise.
- Recruited for diverse positions ranging from entry-level to Ph.D. levels, offering part-time, full-time, contract, project-based, and direct-hire opportunities to accommodate different candidate needs and preferences.
Clinical Chemistry Sales Specialist
Diazyme
04.2012 - 04.2014
- Generated and closed sales leads for Diazyme’s complex chemistry reagents, using verbal and written communication to effectively reach hospitals, physician-owned labs, and reference laboratories.
- Collaborated closely with distribution channels to expand market reach, ensuring smooth delivery of products and fostering strong distributor relationships.
- Managed existing client relationships by assessing additional needs and providing tailored solutions, while coordinating with technical staff to address and resolve any emerging issues.
- Kept upper management informed on market trends, maintained an accurate daily tracking system through ACT!, and delivered weekly pipeline reports, ensuring a streamlined sales process from lead generation to closing.
District Manager
CompuPay, Inc.
10.2010 - 04.2012
- Drove payroll sales leads and maintained territory goals through effective management of the full-cycle sales process, from lead generation to closing deals.
- Managed a diverse region by calling on district accounting professionals, small and medium-sized businesses, financial institutions, networking groups, and Chamber events to promote products and services.
- Assessed client needs for payroll and after-the-fact payroll solutions (including workers' compensation, HRIS, and 401(k)) through cold calls, in-person visits, and ongoing relationship management.
- Developed cost proposals for potential clients while maintaining strict confidentiality with business and employee financial data, and acted as a liaison between operations and clients for seamless transitions to the CompuPay payroll platform.
Medical Device Sales Representative
Pacific Pulmonary Services
11.2008 - 05.2010
- Managed the sales of home respiratory products and services to a diverse group of healthcare providers, including internal medicine practitioners, pulmonary specialists, cardiologists, family practitioners, oncologists, sleep labs, clinics, hospitals, and skilled nursing facilities.
- Facilitated overnight pulse oximetry testing to support doctor-prescribed assessments, providing comprehensive technical reports for prescribing physicians.
- Delivered informative technical and clinical presentations to physicians and medical staff, helping identify respiratory disease states and appropriate treatments aligned with insurer guidelines.
- Provided comprehensive support for obstructive sleep apnea testing, including in-home equipment setup, training on operation and maintenance, and accurate patient records to ensure proper adherence to prescribed therapy.
Women's Health Senior Pharmaceutical Sales Represe
Duramed Pharmaceuticals, Inc.
01.2003 - 01.2008
- Launched three new pharmaceutical products in the competitive Women's Health market by building strong practitioner relationships, boosting awareness and adoption of oral contraceptive and hormone replacement therapy products.
- Delivered comprehensive product services to doctors, specialists, and medical staff, offering on-site product training and recurrent education based on clinical data and PowerPoint presentations.
- Promoted the first FDA-approved extended regimen oral contraceptive by implementing effective product demonstration strategies and addressing contraindication cases to enhance market growth.
- Developed and delivered peer-training presentations at Plan-of-Action and Journal Club meetings, mentored junior sales team members, and managed prescription pharmaceutical inventory, ensuring compliance through accurate storage and monthly audits.
Senior Sales Representative
McBee Inc .
01.1997 - 01.2003
- Marketed B2B payroll, check systems, and forms across the rural Mid-Maine territory, offering regulated business products and services to support client operations.
- Delivered comprehensive on-site product reviews and training, introducing new system products while addressing application issues and ensuring prompt resolution.
- Built and maintained a network of 40 public and certified public accountants, as well as over 100 financial institution branch sales relationships to drive consistent sales growth.
- Exceeded monthly sales goals year-over-year, achieving high performance for new and existing business, and earned multiple Crest Club Awards for outstanding results.
Education
Bachelor of Science - Business Studies
Southern New Hampshire University
Associates Degree - Accounting
Andover College
Core Competencies
Marketed B2B payroll, check systems, and forms across the rural Mid-Maine territory, offering regulated business products and services to support client operations.
Delivered comprehensive on-site product reviews and training, introducing new system products while addressing application issues and ensuring prompt resolution.
Built and maintained a network of 40 public and certified public accountants, as well as over 100 financial institution branch sales relationships to drive consistent sales growth.
Exceeded monthly sales goals year-over-year, achieving high performance for new and existing business, and earned multiple Crest Club Awards for outstanding results.
Areas of Expertise
Marketed B2B payroll, check systems, and forms across the rural Mid-Maine territory, offering regulated business products and services to support client operations.
Delivered comprehensive on-site product reviews and training, introducing new system products while addressing application issues and ensuring prompt resolution.
Timeline
Account Executive
LHC Group, Parrish Home Health Florida
10.2020 - 04.2022
Home Health Account Executive
Accentcare Home Health, Inc.
10.2018 - 03.2020
Business Development Manager
AirCare Ambulance
10.2017 - 10.2018
Marketing Director
Poway Healthcare Center
02.2016 - 07.2017
Hospice Account Manager
Mission Healthcare
02.2015 - 01.2016
Scientific Recruiter
Kelly Services
04.2014 - 02.2015
Clinical Chemistry Sales Specialist
Diazyme
04.2012 - 04.2014
District Manager
CompuPay, Inc.
10.2010 - 04.2012
Medical Device Sales Representative
Pacific Pulmonary Services
11.2008 - 05.2010
Women's Health Senior Pharmaceutical Sales Represe
Duramed Pharmaceuticals, Inc.
01.2003 - 01.2008
Senior Sales Representative
McBee Inc .
01.1997 - 01.2003
Bachelor of Science - Business Studies
Southern New Hampshire University
Associates Degree - Accounting
Andover College
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