Iarina-Alexia Cupcianu
București
Summary
Media Executive with hands-on agency experience in multi-channel campaign planning, performance analysis, and media strategy. Background in advertising research and communication theory, with a strong analytical core and a cultural sensibility shaped by writing, music, and contemporary urban scenes. I work comfortably between numbers and narratives: translating data into insight, briefs into structure, and strategy into clear execution. I thrive in collaborative, fast-moving environments and am motivated by work that is both effective and meaningful.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Media Executive
OMD
Bucharest, Romania
05.2024 - Current
- Planned, implemented, and monitored multi-channel media campaigns across TV, radio, digital, and OOH, adapting strategy to brand objectives and budget constraints.
- Conducted campaign performance analysis with a strong focus on KPIs, optimization opportunities, and post-campaign insights.
- Prepared clear, structured client-facing reports and presentations, transforming complex datasets into actionable conclusions.
- Collaborated closely with creative, digital, and client service teams to ensure integrated communication across channels.
- Managed and monitored media budgets, ensuring efficiency, pacing, and alignment with campaign goals.
- Used industry-specific tools such as MedPlan, BRAT, and Kantar for media planning, audience analysis, and market validation.
- Developed media landscapes and competitor analyses for both local and international clients, supporting strategic decision-making.
- Key competencies developed: strategic media thinking, analytical rigor, cross-functional collaboration, deadline management, and attention to detail.
Billing & Data Support
RND Software, Inc.
07.2022 - 07.2023
- Processed and managed invoices and financial documentation with a high level of accuracy.
- Provided client support related to billing inquiries and transaction issues.
- Performed financial data reconciliation and contributed to internal reporting processes.
- Strengthened data handling skills and developed a structured, process-oriented work approach.
Customer Operations Assistant
Velocita
Bucharest
02.2021 - 05.2022
- Worked directly with customers in a fast-paced, high-pressure environment.
- Prioritized tasks efficiently while maintaining service quality.
- Developed strong communication skills and adaptability under time constraints.
Education
Master’s Degree - Advertising
National University of Political Studies and Public Administration (SNSPA)
07.2026
Bachelor’s Degree - Advertising
Faculty of Journalism And Communication Studies
01.2024
High School Diploma - Philology
Elena Cuza National College
01.2020
Skills
- Media & Strategy
- Client account management
- Problem resolution
- Research and analysis
- Strategic planning
- Budget allocation
- Bilingual
- Branding
- Budget analysis
- Media Planning & Campaign Coordination
- Market & Competitor Research
- Performance Analysis & Reporting
- Budget Management
- Strategic Thinking
- Tools & Platforms
- MedPlan
- BRAT
- Kantar
- Google Ads
- Microsoft Office / Google Workspace
- Communication
- Client & Stakeholder Communication
- Presentation & Storytelling with Data
- Cross-team Collaboration
Certification
- Google Ads Certification — Search & Display Advertising
Campaign setup, targeting, optimization, and performance measurement. - Google Analytics (GA4) Certification
Web and campaign performance tracking, user behavior analysis, and data-driven insights.
LANGUAGES
Romanian
Native or Bilingual
English
Native or Bilingual
Spanish
Limited Working
French
Limited Working
Timeline
Media Executive
OMD
05.2024 - Current
Billing & Data Support
RND Software, Inc.
07.2022 - 07.2023
Customer Operations Assistant
Velocita
02.2021 - 05.2022
Master’s Degree - Advertising
National University of Political Studies and Public Administration (SNSPA)
Bachelor’s Degree - Advertising
Faculty of Journalism And Communication Studies
High School Diploma - Philology
Elena Cuza National College
AVAILABILITY
Open to relocation to Berlin and interested in roles within media agencies, creative studios, cultural organizations, or brand-side marketing teams.
HOBBIES & CULTURAL INTERESTS
- Creative Writing (English) — Ongoing personal writing practice focused on post-confessional, fragmentary texts exploring memory, emotional vulnerability, and embodiment. Writing functions as a research and sense-making tool, sharpening narrative thinking, narrative structure, and sensitivity to language.
- Film & Visual Culture — Active cinephile with a strong interest in contemporary, independent, and arthouse cinema. Engaged with film as a narrative, aesthetic, and cultural medium, informing visual literacy and storytelling sensibility.
- Music, Urban Culture & Fashion — Deep interest in electronic and experimental music scenes, contemporary urban culture, and fashion as cultural expression. This ongoing engagement supports a nuanced understanding of subcultures, audience identities, and emerging trends.