Ildiko Kovacs

• Designed and managed social media content, including visuals and copywriting.
• Prepared and monitored pricing strategies to support sales objectives.
  Issued and processed invoices (10-100 per day) for clients in Hungary and Romania, including companies (using SAGA invoicing and accounting system).
• Provided client support, ensuring timely responses and tailored solutions (managed 10-50 customer calls per day).
• Contributed to sales activities, fostering long-term client relationships and business growth.
• Oversaw creation of promotional materials, enhancing overall brand image and appeal to customers.
• Organised open day event to heighten public awareness of firm's offerings and to build closer relationship with B2B customers.
• Created engaging content for increased audience engagement across multiple channels.

• Lead the development and implementation of innovative marketing strategies, closely aligned with organizational objectives and audience preferences.
• Utilized comprehensive market research to drive informed decision-making and inspire creative approaches.
• Orchestrated engaging multi-channel campaigns to ensure consistent brand messaging and maximize ROI.
• Efficiently managed budgets and resources to support impactful marketing initiatives.
• Cultivated collaborative environment to foster creativity and drive results across diverse platforms, from digital to print.
• Analyzed campaign performance metrics to uncover valuable insights and communicate compelling stories to stakeholders.
• Cultivating strategic partnerships to expand brand reach and enhance market impact.

In my role as Marketing Manager, I was entrusted with the following responsibilities:

• Formulating and executing marketing strategies aligned with the spirit of sustainability and natural product offerings.
• Conducting comprehensive market research to discern consumer inclinations, trends within the natural products sector, and competitive landscape dynamics.
• Devising and implementing multi-channel marketing campaigns tailored to effectively showcase the wide range of natural products.
• Overseeing the management of our digital footprint, encompassing website content, social media platforms, and email marketing endeavors, with an emphasis on authentic storytelling and fostering audience engagement.
• Collaborating closely with product development teams to ensure synchronization between marketing initiatives and our product portfolio and core values.
• Analyzing marketing metrics and data to gauge the efficacy of campaigns and pinpoint opportunities for refinement.
• Skillfully managing marketing budgets and resources to yield optimal returns on investment.
• Cultivating and nurturing relationships with strategic partners, influencers, and media entities entrenched within the natural products sphere.
• Ensuring strict adherence to regulatory frameworks and industry standards governing the marketing of natural and organic products.
  Remaining attuned to industry trends, sustainable practices, and evolving consumer preferences to inform future marketing strategies and product innovation endeavors.

These responsibilities underscore my adeptness at steering marketing efforts within the unique landscape of a naturalist company, reflecting my commitment to driving impactful outcomes in alignment with organizational objectives.

• Developed and executed marketing campaigns across digital and offline channels to increase brand visibility and lead generation.
• Managed social media presence, creating engaging content and analyzing performance metrics to optimize reach and engagement.
• Conducted market research to identify new business opportunities, client needs, and competitive trends.
• Generated and qualified leads, supporting sales pipeline through targeted acquisition strategies.
• Negotiated with potential clients and partners to secure new business deals and partnerships.
• Created and managed marketing materials, presentations, and promotional content to support sales initiatives.
• Monitored and analyzed campaign performance, preparing regular reports with actionable insights.
• Collaborated with cross-functional teams (sales, design, finance) to ensure consistent brand messaging and smooth client onboarding.
• Handled pricing proposals and invoicing processes for both domestic and international clients.

• Oversaw daily operations to ensure efficiency, profitability, and compliance with company policies.
• Managed employee payroll, including salary calculations, benefits administration, and timely payments.
• Led recruitment and hiring processes, from candidate selection to onboarding and training.
• Supervised and evaluated staff performance, providing guidance, feedback, and professional development opportunities.
• Directed and monitored marketing activities, ensuring alignment with business objectives and brand strategy.
• Developed and implemented business strategies to drive growth and improve operational performance.
• Prepared and managed budgets, monitored expenses, and optimized resource allocation.
• Built and maintained strong relationships with clients, partners, and stakeholders.
• Oversaw financial and administrative activities, including invoicing, reporting, and compliance.
• Ensured a positive workplace culture, fostering teamwork, motivation, and employee retention.

During this period, the company worked with two clients from very different industries: a printing house and an agricultural business specializing in machinery and related products.

Key Responsibilities
Across Both Clients

• SEO: Conduct keyword research, optimize websites and content, track performance.
• Social Media: Plan calendars, write posts, create visuals, analyze engagement.
• Project Management: Coordinate campaigns, manage timelines/budgets, liaise with vendors, report results.
  
  Agricultural Machinery Seller
• Develop SEO/content highlighting machinery features and seasonal needs.
• Run targeted campaigns for farmers and distributors.
• Promote events like expos and demo days.
• Create case studies, testimonials, and explainer content.
  
  Printing House
• Produce content showcasing print quality and service range.
• Run B2B campaigns on LinkedIn and local channels.
• Organize workshops or open houses for clients.
• Optimize SEO for local and niche keywords (e.g., “brochure printing”).

Social Media Management

• Plan and post regular content (Instagram, Facebook).
• Create engaging visuals and captions to attract both salon clients and nail professionals.
• Monitor engagement, respond to comments/messages, and adjust strategy.
  
  E-commerce & Website
• Upload and update products with descriptions, prices, and categories.
• Optimize product pages for SEO.
• Track website traffic and conversions.
  
  Photography
• Take high-quality product photos for the online shop.
• Capture manicure photos to showcase salon services and trends.
• Edit images for web and social use.
  
  SEO & Content
• Research keywords for both services (manicures) and products (supplies for technicians).
• Improve visibility of website and e-shop in search results.
• Write short blog posts, guides, or tips for nail care and products.

• Point of contact between the executive and company employees/clients and manageing information flow.
• 
  Manageing the executives's diaries and arrangeing his daily schedule (set up meetings, travel, speaking engagements)
  Oversee the performance of other clerical and administrative staff
  Office manager by keeping up with office supply inventory
  Formating information for internal and external communication