ILINCA-ANDREEA MARIN

-Developing and implementing comprehensive brand communication strategies that align with the company's long-term goals and values.

-Ensuring brand consistency across all communication channels, both online and offline, to strengthen the brand's identity and market position.

-Managing and optimizing content creation for diverse communication platforms, including newsletters, blogs, podcasts, and video content.

-Building and maintaining relationships with key media contacts, influencers, and other stakeholders to expand brand reach and visibility.

-Leading crisis communication efforts to safeguard the company’s reputation during challenging times.

-Developing and managing communication budgets, ensuring cost-effective solutions for PR and promotional efforts.

-Tracking and analyzing media coverage and PR campaign performance to measure success and return on investment

-Drafting and distributing press releases, presentation articles, advertorials, and other types of materials that convey messages in line with the company's promotional strategy

• Coordinating the communication team, ensuring the effective promotion of the institution's projects and initiatives; Drafting and distribution of press releases and press materials; Organization and coordination of institutional events to promote research results; Collaboration with internal teams to ensure consistency in messaging and branding; Monitoring and management of the presence on social networks to increase community awareness and engagement; Administration and updating of the company's social media pages; Effective use of technology to enhance communication strategies; Involvement in internal communication to ensure team cohesion and alignment with organizational goals; Development of internal communication materials.

• Analysis of economic and financial trends to support strategic decision-making in the field of cybersecurity; Contribution to the development and implementation of the policy of cyber security within the institute; Active participation in the identification of risks and the development of solutions to protect the infrastructure of computer science.

• Drafting of contracts and commercial offers on behalf of AIRBUS-working on site- Assystem France-Toulouse for 3 months; Monitoring of ongoing projects and prioritization of requests from customers (monitoring of the steps and assignment of each customer to an assistant); Participation, alongside the Head of Key Accounts, at multiple discussions with customers as well as the contract negotiation; Support to the Key Account Manager in the drafting of contracts; Provision of support to the Key Account Manager for the drafting of weekly reports; Update database with related information to customers, orders, etc.; Support to the Key Account Manager for the preparation of presentations for weekly meetings.

• Under the authority of the Non-Retail Director, ensures the implementation of commercial and marketing policy at group level; Supports the entire sales force in the implementation and carrying out of these actions; Assists the management of the group in the follow-up, animation and the adaptation of commercial and marketing actions according to the local context; Assists all group personnel to improve the quality of services offered by the Bank by developing and implementing a plan for the promotion and application of the principles of the BRD quality process.

• Developing relationships with portfolio clients; Selling banking products and services; Advising portfolio clients; Monitoring the increase in revenue from accounts receivable existing ones, by offering new products and services personalized by type of customer; Monitoring the risks and optimize the profitability of the relationships for which it has load.