Ilinca Sofia Paun
Bragadiru,IF
Summary
Passionate social media marketer and certified fitness trainer with over three years of experience in social media strategy, content creation, and community engagement, specializing in Instagram and TikTok advertising.
Skilled in crafting engaging, informative content and building an online community, with over 50.000 followers and more than 100 women able to achieve their fitness and wellness goals.
This unique blend of expertise in digital marketing and health coaching helped promote a balanced, healthy lifestyle on social media while driving brand engagement.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Social Media Specialist
Self Employed
09.2022 - Current
- Maintained a social media presence by posting videos, reels and various trends, on Tik Tok and Instagram.
- Managed my social media accounts, growing 50.000 follower on all platforms.
- Strategized social media campaigns, with brands such as Adidas, My Protein, Dy Nutrition, Sport Vision, Nivea.
- Generated videos with over one million views.
- Created strategies using data analytic tools, to generate adds and creative trends.
Fitness and Nutrition Content Creator
Self Employed
08.2022 - Current
- Delivered high-quality video content that was insightful, informative and entertaining, in the fitness, cooking and lifestyle niche.
- Developed engaging content for social media platforms, increasing follower engagement and brand visibility.
- Grew a solid community, with health, nutrition and sports interests
- Shared my fitness journey and the habits that I implemented to cure my eating disorder, through sports and food awareness.
- Applied current editing and photography tools to tell great stories.
- Boosted brand engagement by creating compelling social media posts and campaigns.
- Cultivated a loyal following on social media platforms through consistent posting schedules and authentic community engagement strategies.
Fitness and Nutrition Consultant
Self employed
06.2021 - Current
- Provided nutritional counselling, incorporating dietary plans that complemented fitness routines for optimal results.
- Offered guidance on proper exercise techniques, ensuring clients performed movements correctly to maximise benefits.
- Utilised social media platforms to share health tips, success stories, and promotional content, expanding client base.
- Developed personalised meal plans, taking into account dietary restrictions and preferences to support health goals.
- Maintained up-to-date knowledge of fitness trends and nutritional science to provide informed advice to clients.
- Guided clients through behaviour change and weight management programmes in alignment with personal goals.
Fitness Coach
Optimize Body Center
06.2021 - 08.2022
- Assisted clients in meeting their overall health and fitness objectives, creating personalized meal and fitness plans.
- Utilized regular evaluations to track client progress and adapt fitness plans as needed, ensuring optimal results with over 100 women.
- Assisted clients in reaching their goals by introducing healthy habits and establishing consistent routines.
- Created a website, a platform where women can get personalized plans and track their progress.
- Created over 75 different meal plans, for people with special needs- lactose free, gluten free, vegan, vegetarian, pescaterian, animal based, keto, paleo and so on.
Professional Basketball Player
Romania Nation League
09.2009 - 04.2020
- Participated in the Youth Olympic Games, representing Romania in the 3x3 Tournament, in 2018.
- Represented the country in both national and international tournaments, such as European Cup, Balkanic Cup and Nation League, since 2014.
- Maintained a high level of discipline and professionalism, both on and off the court, which generated results for myself and the team.
- Obtained individual performance awards, such as 'best scorer' and 'best assister', as well as team prizes, such as gold and silver medals and the Nations League Trophy.
- Engaged in daily training routines, focusing on physical fitness, agility, and technical precision to maintain peak performance levels.
Education
Nutrition Level 1 - Nutritionist Specialist
Univerity of Standford
California11.2023
Bachelor in Marketing - Marketing
Academy Of Economics
Bucharest07.2023
Fitness PT Level 1 & 2 - Fitness
Fitness Scandinavia
Bucharest2021
High School Diploma -
Ienachita Vacarescu Highschool
Targoviste, DB06.2020
Skills
- Creative
- Good Communicator, Adviser and Active Listener
- Team worker
- Adaptability and Solution Oriented
- Emotional Intelligence
- Content Development
- Marketing tools
- Influencer Marketing
- Social Media Management
Languages
Romanian
Native language
English
Proficient
C2
Certification
- Certified Nutritionist
- Certified Fitness Coach
- Marketing Specialist Licence
Hobbies
In my free time, I'm actively engaged in various sports, including fitness, running, hiking, swimming, and basketball, which help me develop discipline, resilience and teamwork skills.
I'm also passionate about creative pursuits like filming, photography, and editing, where I excel in storytelling, attention to detail, and technical skills, especially in scripting and post-production.
Cooking and creating recipes allow me to explore my creativity in a different form, requiring patience and precision, while my interest in skincare and hair care reflects my commitment to personal wellness and ongoing learning.
Additionally, I enjoy reading, which keeps me intellectually curious and adaptable, always eager to learn and grow.
Timeline
Social Media Specialist
Self Employed
09.2022 - Current
Fitness and Nutrition Content Creator
Self Employed
08.2022 - Current
Fitness and Nutrition Consultant
Self employed
06.2021 - Current
Fitness Coach
Optimize Body Center
06.2021 - 08.2022
Professional Basketball Player
Romania Nation League
09.2009 - 04.2020
Nutrition Level 1 - Nutritionist Specialist
Univerity of Standford
Bachelor in Marketing - Marketing
Academy Of Economics
Fitness PT Level 1 & 2 - Fitness
Fitness Scandinavia
High School Diploma -
Ienachita Vacarescu Highschool
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