Ioan Goras
Bucharest
Summary
Transformational Sales & Business Management Executive with over a decade of experience driving revenue growth and market expansion in the MedTech and IT Infrastructure sectors across Central & Eastern Europe. Proven leader in strategic planning, cross-border sales enablement, and building high-performing teams. MBA-qualified and Forbes-featured, with a track record of exceeding performance benchmarks, delivering innovative go-to-market strategies, and shaping digital transformation in healthcare.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Zone Sales Leader, Enterprise Informatics, CEE
Philips Healthcare
07.2023 - Current
- Spearheaded commercial leadership across 19 CEE countries, driving 40%+ YoY revenue growth (€5.7M to €8.0M), with 2025 pipeline targeting €11M.
- Orchestrated regional G2M expansion and high-level partnerships aligned with Philips’ HealthCare Enterprise growth strategy.
- Standardized and scaled sales operations across diverse markets, driving digital transformation and healthcare informatics adoption (post-processing, PACS, EMR, others).
- Built and led a high-performing, cross-border team (9 FTEs), overseeing recruitment, development, and incentive alignment.
Strategic Account Executive
Philips Healthcare
09.2020 - 06.2023
- Drove commercial activities across Romania, driving 50%+YoY revenue growth (€4M to €6M) in Diagnostic Imaging (CT/MR/DXR) and Image Guided Therapy business lines.
- Orchestrated strategic G2M expansion (hybrid channel) with end to end accountability in both pre-sales and post-sales activities (public tenders and private acquisitions).
Sales Manager SEE, Cardiovascular & Critical Care
Sofmedica Group
12.2019 - 08.2020
- Spearheaded commercial leadership across 3 SEE countries, driving 50%+ YoY revenue growth (€3M to €6M) across multi modality business units.
- Orchestrated national G2M expansion and high-level partnership.
- Built and led a high-performing, cross-border team (6 FTEs), overseeing recruitment, development, and incentive alignment.
Education
No Degree - Negotiation Strategies
University of Michigan
Michigan04-2020
Bachelor of Science - Law
Lucian Blaga University
Sibiu06-2007
Skills
B2B Sales MedTech & HealthTech Sales Strategy Tender Management KOL Engagement C-Level Negotiation CRM (Salesforce) ERP Systems P&L Management PACS/RIS EMR Market Expansion Go-to-Market Planning Digital Health Regulatory Compliance AI in Healthcare
Certification
- Gallup StrengthsFinder (2024)
- Forbes Romania, Featured for Stroke Telemedicine Pilot with AI (2024)
- Value-Based Selling, Philips University (2023)
- Co-CIO, Drug Registry App, Slovenia (2018–2020)
- High-Performance Teams & Sales Leadership, MILO Consulting (2013–2015)
- AI & Medicine, Singularity University (2019)
Timeline
Zone Sales Leader, Enterprise Informatics, CEE
Philips Healthcare
07.2023 - Current
Strategic Account Executive
Philips Healthcare
09.2020 - 06.2023
Sales Manager SEE, Cardiovascular & Critical Care
Sofmedica Group
12.2019 - 08.2020
No Degree - Negotiation Strategies
University of Michigan
Bachelor of Science - Law
Lucian Blaga University
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