Mihut Ioan
Digital Marketing Specialist
Bucesti
Summary
Productive Digital Marketing Executive with expertise identifying market trends and customer needs to create highly targeted campaigns in Meta and Google. Versatile professional well-versed in all aspects of online and offline marketing campaigns from concept development to launch. Dynamic leader and collaborator recognized for multitasking and implementing multiple digital projects within budget. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
6
6
years of professional experience
1
1
year of post-secondary education
3
3
Certifications
2
2
Languages
Work History
Digital Marketing Executive
Optirank Solutions
04.2023 - Current
- Increased website traffic by implementing search engine optimization strategies and keyword research.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Boosted sales revenue through implementation of conversion rate optimization tactics on e-commerce platforms.
- Coordinated with design and media teams to develop high-quality creative assets.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 600%.
- Grew social media following with strategic outreach efforts, influencer partnerships, and engaging content curation.
- Supported new client acquisition with superior strategy and world-class presentations.
- Evaluated competitor strategies to identify gaps in market and capitalize on untapped opportunities.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Implemented effective pay-per-click advertising strategies to drive targeted traffic and generate leads.
- Enhanced brand awareness through creation of compelling social media content and daily management of company profiles.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Managed end-to-end execution of various digital marketing projects, ensuring timely delivery within budget constraints.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that aligned with overall business objectives.
- Scaled digital marketing operations by creating and maintaining comprehensive documentation, process maps, and standardized procedures.
- Analyzed web analytics data to identify trends, uncovering opportunities for growth and areas needing improvement.
- Expanded market reach by researching new channels, identifying emerging trends, and capitalizing on growth opportunities.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Optimized landing pages for improved conversion rates, utilizing A/B testing and user experience best practices.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Improved website visibility through development and implementation of SEO strategies.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Created and managed social media campaigns to increase brand engagement.
- Demonstrated leadership skills in managing projects from concept to completion.
- Excellent communication skills, both verbal and written.
- Managed time efficiently in order to complete all tasks within deadlines.
- Identified issues, analyzed information and provided solutions to problems.
- Proven ability to learn quickly and adapt to new situations.
- Proved successful working within tight deadlines and fast-paced environment.
- Resolved problems, improved operations and provided exceptional service.
- Developed strong communication and organizational skills through working on group projects.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
Digital Marketing Specialist
Evomag Romania
10.2022 - 03.2023
- Helped clients develop website portals and social media pages to promote businesses.
- Devised effective link-building campaigns to increase website authority and visibility.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Completed keyword research and analyse competitor SEO and PPC campaigns to identify gaps and opportunities.
- Spearheaded innovative influencer marketing collaborations that elevated brand awareness among key demographics.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Managed search engine marketing budgets and tracked campaign performance.
- Researched and analyse industry trends to inform search marketing strategies.
- Evaluated market trends to stay current on consumer and competitor changes.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Implemented new strategies to improve click-through rates and conversion.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Generated reports to monitor website performance, search engine rankings, or domain authority.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Developed comprehensive reports on digital marketing efforts, presenting findings to senior leadership for informed decision making.
- Improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns.
- Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
- Passionate about learning and committed to continual improvement.
- Excellent communication skills, both verbal and written.
- Organized and detail-oriented with strong work ethic.
- Identified issues, analyse information and provided solutions to problems.
- Adaptable and proficient in learning new concepts quickly and efficiently.
Digital Marketing Junior
Central Advertiesing Solution
08.2019 - 10.2022
- Improved website visibility through development and implementation of SEO strategies.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Modernized web pages and updated social media presence as part of comprehensive strategies to enhance customer engagement.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Developed innovative digital marketing strategies that aligned with overall business objectives and KPIs.
- Managed online reputation by monitoring reviews, comments, and mentions on social media platforms; addressed any negative feedback promptly and professionally.
- Optimized conversion rates by A/B testing landing pages and implementing data-driven improvements.
- Collaborated with cross-functional teams to ensure cohesive messaging across all digital channels.
- Created and managed social media campaigns to increase brand engagement.
- Managed multiple successful PPC campaigns to drive traffic and increase sales on e-commerce platforms.
- Conducted regular keyword research to maintain relevancy in search engine rankings while staying ahead of competitors'' tactics.
- Analyzed web analytics data to identify trends and optimize performance for improved user experience and conversion rates.
- Boosted brand visibility by implementing effective SEO strategies and optimizing website content.
- Utilized Google Analytics to track campaign success, making necessary adjustments for continuous improvement in ROI.
- Enhanced customer engagement with the development of a comprehensive content marketing strategy, including blog posts, infographics, and video content.
Asistant Digital Marketing
Tikaboo Romania
09.2018 - 08.2019
- Enhanced customer relations by promptly addressing inquiries received via digital channels, leading to increased customer satisfaction and loyalty.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Increased brand awareness with an innovative social media strategy, resulting in higher follower counts and engagement rates.
- Collaborated with cross-functional teams on integrated marketing campaigns, maximizing reach and impact.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Monitored industry trends and competitor activity to stay ahead of emerging digital marketing best practices.
- Created content strategies for digital media.
Education
MBA - Financial Services Marketing Operations
Titu Maiorescu University
Bucuresti 06.2006 - 06.2007
Skills
Market Research Analysis
Problem-solving abilities
Competitor Analysis
Campaign Planning
Social Media Campaigns
Campaign Performance Tracking
Customer Retention Strategies
Google Analytics understanding
Self Motivation
SEO Optimization
Budgeting and Allocation
Social Media Management
Search Engine Optimization
HTML and CSS Knowledge
Data Analysis
Market Research Analysis
Accomplishments
- Collaborated with team 6 in the development of hitting the Q3 traffic KPI .
- Achieved a ROAS of 1228% through effectively helping with targeting and Ads setting in Google ads campaign.
Certification
Google shopping ads certification ID 58409320
Timeline
Digital Marketing Executive
Optirank Solutions
04.2023 - Current
AI-Powered Shopping ads Certification
04-2023
Google shopping ads certification ID 58409320
03-2023
Google Analytics Individual Qualification
03-2023
Digital Marketing Specialist
Evomag Romania
10.2022 - 03.2023
Digital Marketing Junior
Central Advertiesing Solution
08.2019 - 10.2022
Asistant Digital Marketing
Tikaboo Romania
09.2018 - 08.2019
MBA - Financial Services Marketing Operations
Titu Maiorescu University
06.2006 - 06.2007