Ioana Danaila
Head Of Offer Management| Business Strategy Expert | EMBA
Bucharest
Summary
Dynamic leader with a proven track record at Metro Cash & Carry, drove a x1.3 division turnover increase with consistent market share growth, through designing and implementing business strategy. Proven expertise in developing negotiations strategies blueprints and reporting tools, leading to a optimized COGS model and increased revenue. Excelled in team leadership and cross-functional coordination, mentoring professionals, adept at fostering change and driving business process improvement.
Overview
16
16
years of professional experience
8
8
years of post-secondary education
4
4
Certifications
Work History
Head of Category Management & COGS Management
Metro Cash & Carry
Bucharest, Bucuresti
05.2023 - Current
- Designed and coordinated implementation of portfolio and pricing strategy , leading to 3pp market share increase
- Performed market analysis with dedicated focus on brand performance per customer group
- Developed supplier business plan focused on long term commercial planning
- Team leadership of 15 professionals
- Cross-functional team coordination, ensuring end-to-end implementation of commercial strategy
- Part-time international trainer for supplier negotiations soft & technical skills
- Proven ability to learn quickly and adapt to new situations.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Demonstrated respect, friendliness and willingness to help wherever needed.
Head of Own Brands & Supplier Negotiation Strategy
Metro Cash & Carry
Bucharest, Bucuresti
06.2017 - 05.2023
- Driven division strategy design & implementation, leading to x1.3 turnover increase in 5Y
- Developed business model E2E design & implementation ( from brand position, channel approach, customer addressability, sourcing model, marketing plan, commercial plan to internal processes redesign)
- Team Leadership and cross-functional coordination
- Designed country and international FMCG Supplier Negotiations Strategy and COGS Management model
- Self-motivated, with a strong sense of personal responsibility.
- Resolved problems, improved operations and provided exceptional service.
- Passionate about learning and committed to continual improvement.
Deputy Head of Offer Management Projects
Metro Cash & Carry
Bucharest, Bucuresti
01.2016 - 06.2017
- Redefined company supplier negotiation strategy as part of commercial strategy, serving as blueprint for international model.
- Coordinated strategy implementation for 1800 supplier partnerships across commercial, legal, and finance areas.
- Developed monitoring tools to track progress and ensure strategy effectiveness
- Streamlined internal processes for increased efficiency and improved communication among departments.
Deputy Head of Data Analysis
Metro Cash & Carry
Bucharest, Bucuresti
05.2013 - 01.2016
- Managed commercial& financial KPI forecast and budget
- Developed detailed reports and tools, providing valuable insights to executive leadership.
- Analyzed complex data sets to identify trends and opportunities for process improvement.
- Innovated new business models and strategies by conducting rigorous market research, staying informed of industry trends and emerging technologies.
- Mentored junior analysts, providing guidance on best practices and fostering culture of continuous learning.
- Local coach and trainer for supplier negotiation
Business Analyst Manager
Metro Cash & Carry
Bucharest, Bucuresti
09.2011 - 05.2013
- Enhanced decision-making capabilities with detailed reports and visualizations, providing valuable insights to executive leadership.
- Analyzed complex data sets to identify trends and opportunities for process improvement.
Business Analyst
Metro Cash & Carry
Bucharest, Bucuresti
12.2010 - 09.2011
Junior Business Consultant
Architected Business Solutions
Bucharest, Bucuresti
10.2008 - 12.2010
- Facilitated workshops with current and potential clients
- Mapping customers from various industries operational work-flow (supported by a dedicated software (ARIS Business Architect)
- Provided support in optimizing go-to-market strategy by aligning it to the client’s business profile
- Identified and implemented performance monitoring systems(developing and building dashboards for monitoring key performance indicators)
- Identified and optimized solutions for IT system applications in order to support new business model
Education
Graduate Certificate - Digital Transformation Strategy And Implementation
University of Cambridge
Cambridge, England 10.2024 - 01.2025
MBA - Executive Business Administration And Management
UQAM | Université Du Québec À Montréal | Accueil
Montreal, Canada 10.2020 - 10.2022
Master of Advanced Study - Actuary And Risk Management
Academy School of Economics
Bucharest 01.2008 - 01.2010
Bachelor of Science - Cybernetics, Statistics And Informatics
Academy of Economic Studies
Bucharest, Romania 10.2004 - 10.2008
Skills
Strategy Design and Implementation
Business Development
Market Analysis and Opportunity Assessment
Data-Driven Decision Making
Team Leadership & Cross-Functional Coordination
Change Management
Business Process Improvement
Budgeting and Forecasting
Certification
House of Learning Academy, Trainer
Timeline
Graduate Certificate - Digital Transformation Strategy And Implementation
University of Cambridge
10.2024 - 01.2025
House of Learning Academy, Trainer
09-2024
Head of Category Management & COGS Management
Metro Cash & Carry
05.2023 - Current
MBA - Executive Business Administration And Management
UQAM | Université Du Québec À Montréal | Accueil
10.2020 - 10.2022
Head of Own Brands & Supplier Negotiation Strategy
Metro Cash & Carry
06.2017 - 05.2023
Deputy Head of Offer Management Projects
Metro Cash & Carry
01.2016 - 06.2017
Scotwork, Advanced Negotiation Skills
03-2015
Oxford Academy, Leadership for Growth
04-2014
Deputy Head of Data Analysis
Metro Cash & Carry
05.2013 - 01.2016
Business Analyst Manager
Metro Cash & Carry
09.2011 - 05.2013
Business Analyst
Metro Cash & Carry
12.2010 - 09.2011
Junior Business Consultant
Architected Business Solutions
10.2008 - 12.2010
Master of Advanced Study - Actuary And Risk Management
Academy School of Economics
01.2008 - 01.2010
Cambridge Advanced English Certificate
10-2006
Bachelor of Science - Cybernetics, Statistics And Informatics
Academy of Economic Studies
10.2004 - 10.2008
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