Summary
Overview
Work History
Education
Skills
Certification
Additional Information
Languages
Timeline
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Ioana Gabriela Croitoru

Bucharest

Summary

Strategic sales and operations leader with 10+ years experience driving partner success, revenue growth, and GTM excellence across EMEA. Experienced in sales enablement, distributor management, and simplifying complex operations. Passionate about inclusive leadership and currently Chair of HPE’s Disabilities Network Romania. I thrive at the intersection of strategy, collaboration, and impact.

Experienced with business strategy, financial oversight, and team leadership. Utilizes effective communication and negotiation skills to foster partnerships and drive success. Track record of optimizing operational processes and enhancing organizational performance.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Partner Account Operations Manager

Hewlett Packard Enterprise
01.2021 - Current
  • Drove business growth across UKIMEA by aligning partner programs with Tier 2 resellers, supporting sales enablement and GTM strategy execution.
  • Advised on global sales transactions, optimizing pricing, contracts, and e-commerce strategies to maximize profitability.
  • Accelerated revenue for the Saudi Local business portfolio by driving opportunity pipeline and developing an export process to scale growth.
  • Provided deal consultancy on global sales transactions, including contract structuring, and e-commerce optimization.

Distribution Account Operations Manager

Hewlett Packard Enterprise
01.2017 - 07.2019
  • Forged strategic distributor partnerships, driving substantial sales growth through data-driven insights and operational enhancements.
  • Collaborated cross-functionally to deliver scalable sales tools, optimize operations, and strengthen the distribution ecosystem.
  • Led seamless onboarding of new distributors, setting the stage for long-term success and alignment with company goals.

Sales Operations Support

Hewlett Packard Enterprise
01.2015 - 12.2017
  • Championed EMEA-wide sales programs, leading regional rollout initiatives and managing change across customer-facing teams.
  • Acted as SME for pricing, logistics, and compensation, driving sales process improvements and supporting country revenue goals.
  • Contributed to partner satisfaction efforts, leveraging survey insights to refine engagement strategy.

Partner Account Administrator

Hewlett Packard Enterprise
01.2013 - 01.2015
  • Supported indirect channel operations across CEE and MEMA, ensuring seamless execution of orders and issue resolution.
  • Built trusted relationships with partners and internal teams, driving satisfaction and delivery excellence.

Education

Masters Degree - International Management and Marketing

Academy of Economic Sciences
Bucharest
01.2013

Skills

  • Strategic Sales Enablement
  • Partner & Channel Management
  • Go-to-Market (GTM) Strategy
  • Operational Excellence & Process Improvement
  • Stakeholder Engagement & Influence
  • DEI Leadership & Public Speaking
  • Pricing, Logistics & Sales Operations
  • Management of Change
  • Stakeholder engagement
  • Mentoring

Certification

  • Leadership Essentials by GP Strategies 2025


Leadership Essentials Limited earners have demonstrated an understanding of foundational elements of leadership and can apply the critical elements of trust and communication in leading others.

Additional Information

Diversity Equity Inclusion-various roles


European Women’s Leadership Council – Mentoring Lead -HPE (2015–2019)

Designed and launched a cross-company mentoring program structured around three key pillars: open mentoring, women’s mentoring, and reverse mentoring.

Successfully coordinated participation of over 1,000 employees, ensuring high engagement and measurable program impact across the organization.

Organized quarterly webinars to provide continuous development and support for mentors and mentees.

Delivered one-on-one mentoring sessions for participants requiring personalized guidance and support.


Chair, Disabilities Network Romania – HPE (2023–Present)

Developed and executed the annual strategic plan for the local employee resource group, aligned with global DEI priorities.

Built and led a dedicated team of volunteers to drive key initiatives and bring the strategy to life.

Cultivated and managed partnerships with local NGOs, expanding community impact and volunteer opportunities.

Led planning and delivery of the flagship Bucharest DEI Day, managing logistics, vendors, and high-profile external speakers.

Oversaw budget planning and execution, ensuring resources were allocated effectively and transparently.

Represented HPE at external conferences and events, actively promoting the company’s disability inclusion efforts.

Designed and facilitated employee workshops focused on disability awareness, equipping participants with tools to better support individuals with disabilities in both professional and personal contexts



Languages

English
Bilingual or Proficient (C2)
Spanish
Elementary (A2)

Timeline

Partner Account Operations Manager

Hewlett Packard Enterprise
01.2021 - Current

Distribution Account Operations Manager

Hewlett Packard Enterprise
01.2017 - 07.2019

Sales Operations Support

Hewlett Packard Enterprise
01.2015 - 12.2017

Partner Account Administrator

Hewlett Packard Enterprise
01.2013 - 01.2015

Masters Degree - International Management and Marketing

Academy of Economic Sciences
Ioana Gabriela Croitoru