Ioana Mariana-Iuliana Lazăr

As a Legal Expert at Ralcom Exhibitions, I provide end-to-end legal support while contributing significantly to strategic communications, event coordination, and project implementation. My role bridges legal, operational, and public-facing functions to ensure that our projects are not only compliant, but also impactful and well-executed.

• Provide comprehensive legal support for events, ensuring compliance with all legal frameworks and regulations.
• Facilitate strategic communications and develop outreach initiatives that enhance stakeholder engagement.
• Coordinate high-profile medical events, managing logistics and legal requirements for both in-person and online formats.
• Oversee contract negotiations and offer expert legal advice on commercial, labor, and intellectual property matters.
• Create and implement digital event platforms, ensuring compliance with GDPR and enhancing user experience.
• Reviewed contracts for potential risks before signing.
• Interpreted laws and regulations for client understanding.
• Advised clients on potential legal implications, ensuring informed decision-making.
• Maintained updated knowledge of law changes through continuous professional development.

As Organizational Development Manager at Asociația ANAIS, I led the legal, strategic, and communication efforts of the organization, advancing initiatives to support victims of domestic violence and promote systemic change through advocacy, education, and partnerships.

• Wrote and coordinated national and international projects, handling both narrative and financial reporting, and aligning all activities with legal and funding requirements.
• Provided legal advisory services and drafted key documents, including legislative proposals, partnership agreements, internal procedures, and legal content for campaigns.
• Designed and led fundraising strategies, cultivating relationships with donors and partners to ensure sustainable program growth.
• Managed public relations and media outreach efforts, including drafting press releases, organizing interviews, and developing social media campaigns to boost visibility.
• Coordinated awareness initiatives addressing emotional and economic abuse, including entries to the Romanian PR Award, and supported communication strategies for support groups and legal education.
• Developed consent protocols and ensured ethical storytelling involving beneficiaries, aligning with GDPR and human rights standards.
• Collaborated with national and international organizations to scale impact and advocate for legal reforms and enhanced support services.
• Demonstrated respect, friendliness and willingness to help wherever needed.
• Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
• Worked flexible hours, covering nights, weekends and bank holidays.

Provided essential administrative and operational support across office and event-related activities, ensuring smooth internal coordination and efficient execution of projects.

• Supported day-to-day office operations, including scheduling, document handling, and internal communications.
• Assisted in the planning and execution of events, coordinating logistics, registrations, and participant communications.
• Contributed to project implementation by maintaining organized records, tracking deadlines, and ensuring timely follow-ups.
• Maintained a structured and well-functioning back-office environment to support cross-functional teams.

Actively promoted products and brand visibility across a wide network of retail locations and public events. Leveraged persuasive communication and customer engagement techniques to drive product awareness and increase sales.

• Represented various brands in hundreds of stores and events, consistently achieving promotional objectives and boosting product visibility.
• Applied strategic merchandising techniques to optimize in-store product placement and customer interaction.
• Delivered clear, engaging product presentations tailored to different audiences, strengthening customer interest and trust.
• Gained hands-on experience in the dynamics of advertising, sales, and event marketing, offering valuable insights into consumer behavior and campaign effectiveness.
• Contributed to the planning and execution of promotional events, supporting logistics and on-site coordination.

Provided customer-focused sales support in a fast-paced retail environment, contributing to store performance through effective communication, client relationship management, and product knowledge.