Ioana Marin

• Lead customer engagement and loyalty strategy across FMCG and B2B distribution ecosystems, driving improvements in retention, NPS, ARPU, AMPU, and ARPC. Own the delivery of integrated e-commerce and digital initiatives, ensuring alignment with sales, trade marketing, field execution, and broader commercial priorities. Act as a senior internal partner across functions, translating customer, channel, and business insights into actionable digital and growth strategies that strengthen long-term customer value and brand advocacy.
• Drive cross-functional collaboration across Customer Support, Sales, Operations, and commercial teams to improve customer experience, executional excellence, and organizational alignment. Build and implement advanced analytics and performance management frameworks to support data-driven decision-making in high-volume, fast-paced environments.
• Oversee e-commerce and platform governance, with a focus on UX, CX, and conversion optimization across the full customer journey. Manage relationships with internal stakeholders, distributors, and partners to ensure alignment, accountability, and consistent delivery standards. Mentor junior team members and contribute to a collaborative, performance-driven team culture.

Key Achievements:

• Designed and scaled a company-wide customer engagement and loyalty framework for FMCG and B2B distribution clients.
• Strengthened retention and repeat-purchase behavior through data-driven lifecycle and loyalty initiatives.
• Implemented NPS-based service and retention improvement programs across commercial and support functions.
• Developed standardized dashboards that informed strategic and commercial decision-making.
• Improved collaboration between marketing, sales, and operations through integrated growth programs.
• Enhanced UX and CX governance across digital and transactional platforms.

• Led end-to-end digital project management for samsung.com/ro, overseeing platform operations, content, performance, and continuous optimization. Managed national product launches and digital activations across e-commerce and brand platforms, ensuring strong cross-functional execution and alignment with broader commercial priorities. Owned conversion optimization strategy, KPI planning, performance budgets, and forecasting to support growth objectives and stronger digital investment decisions.
• Built and maintained advanced analytics, reporting, and performance measurement frameworks to improve visibility, decision-making, and performance governance across digital initiatives. Planned and managed large-scale PPC programs and media investments, optimizing return on spend and contributing strategic perspective on channel effectiveness. Led SEO strategy across on-site and off-site initiatives, including keyword expansion, content optimization, and search visibility improvements. Championed customer-centric and UX-driven design across digital initiatives to improve journeys, funnels, and conversion.
• Acted as the key liaison between product teams, agencies, offshore development teams, and internal stakeholders, translating business priorities into clear digital direction and ensuring aligned, high-quality delivery across website development and optimization initiatives.

Key Achievements:

• Led the successful launch of the national e-commerce platform as Country Digital Project Manager.
• Scaled and optimized the Employee Purchase Program to support commercial and customer objectives.
• Delivered the full website relaunch as Country Digital Product Owner.
• Coordinated multi-country and offshore development teams, external vendors, and internal stakeholders across major digital transformation projects.
• Boosted brand awareness by developing and executing targeted marketing campaigns.

• Led the planning, development, and execution of integrated digital marketing and brand campaigns across paid, owned, and earned channels, ensuring alignment with business objectives and acquisition goals. Designed and implemented paid search, display, and remarketing programs to drive acquisition and conversion, while owning PPC strategy and budget management to optimize cost per click, cost per impression, and return on ad spend.
• Built and maintained analytics, reporting, and performance measurement frameworks to improve visibility, support data-driven decision-making, and strengthen campaign evaluation. Conducted market, customer, and competitor research to inform strategic decisions, and identified trends and insights to continuously optimize media spend and channel performance. Developed strategic recommendations for digital investments based on campaign objectives, efficiency, and ROI analysis.
• Managed digital agencies, production workflows, budgets, and delivery timelines, while providing clear direction, structured feedback, and performance oversight to ensure campaigns met business objectives and brand standards.

Key Achievements:

• Increased website traffic by 12% within 4 months
• Improved lead generation by 9% within 5 months
• Boosted organic keyword rankings by 52% within 6 months through content and white-hat SEO strategies
• Increased mobile app installs by 18% within 5 months
• Developed and implemented digital marketing campaigns that increased brand reach by 35% in under three months.

• Developed and executed strategic and tactical digital marketing plans aligned with business objectives across both B2B and B2C environments. Designed and delivered integrated digital campaigns across multiple channels to support brand visibility, lead generation, and commercial priorities. Managed PPC campaigns and advertising budgets to maximize ROI, while monitoring website analytics and performance metrics to identify trends, opportunities, and areas for optimization.
• Planned and executed SEO strategies, including keyword research, content optimization, and technical improvements, to strengthen search visibility and traffic quality. Optimized website architecture and content to improve both search performance and user experience. Produced and coordinated original digital content to support brand positioning and inbound demand generation, while leading social media strategy and community management across Facebook, LinkedIn, and Twitter.
• Used performance insights to refine channel direction, improve campaign effectiveness, and support stronger digital decision-making. Designed digital campaigns to support product launches and commercial initiatives, ensuring alignment between business goals, audience needs, and digital execution.
• Key Achievements:
• Delivered the company’s largest digital marketing campaign to date
• Increased customer base by 55% within 6 months through digital acquisition initiatives
• Scaled inbound lead generation via website optimization and performance marketing

• Planned and executed integrated SEO and PPC strategies to support awareness, engagement, and fundraising initiatives. Designed and delivered multi-channel digital campaigns, including web, email, and editorial content. Led social media strategy and community management on Facebook, LinkedIn, and Twitter.
• Designed, maintained, and optimized websites and digital platforms. Created high-conversion landing pages and newsletters to support campaign objectives. Enhanced website usability, visual identity, and technical performance. Conducted cross-browser and multi-device testing to ensure consistent user experience.
• Produced conversion-focused content and digital storytelling assets. Developed graphic design materials for both digital and print communication.
• Key Achievements:
• Led the organization’s largest digital awareness and fundraising campaign
• Increased public engagement in environmental and social responsibility programs
• Strengthened volunteer recruitment through digital outreach initiatives
• Supported national education and sustainability projects through online advocacy

• Advised small and medium-sized businesses across multiple industries on digital growth strategy, performance marketing, e-commerce optimization, and customer acquisition.
• Designed and executed integrated growth strategies across SEO, SEM, content, social media, email marketing, and paid media. Led data-driven initiatives to improve e-commerce performance, lead generation, customer journeys, and conversion rates.
• Provided turnkey digital solutions spanning website development, marketing automation, campaign management, and performance optimization. Built and scaled brand presence across digital channels, while developing high-impact marketing assets including landing pages, newsletters, articles, brochures, and campaign creatives.
• Planned, launched, and optimized multi-channel advertising campaigns across search, display, mobile, and social platforms. Managed email marketing programs including segmentation, automation, A/B testing, and performance reporting.
• Applied UX and CRO best practices to enhance funnel efficiency, improve user experience, and support measurable business outcomes. Managed multiple client projects simultaneously, ensuring quality execution, deadline adherence, and results-focused delivery.

• Held technical and digital delivery roles across P&C Information Systems and ROMPAY Solutions, building early expertise in web development, databases, UX, payment systems, platform architecture, testing, and cross-functional project execution.
• Key Achievements:
• Led project management and payment scenario development for “Orange Invoices” and “Vignette” systems
• Designed and implemented GUI solutions for “Focussat” payment platforms
• Developed RompayWebPoint, an online payment application, including interface and system architecture
• Delivered end-to-end project coordination across development, design, and deployment phases
• Designed monitoring systems for POS terminals for enterprise banking clients
• Delivered high-profile web design and optimization projects