IOANA REZMERIȚĂ
Summary
Detail-oriented and adaptable professional with a solid background in data-informed decision making, campaign coordination, and client-facing collaboration. I approach my work with a focus on learning, improving processes, and supporting team objectives through reliable execution.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work history
Online Sales&Campaigns Coordinator
PPC
2025.01 - 2026.04
- Increase end to end online conversion rate by 35%.
- Implement click to call on website with a conversion rate of 30%.
- Lead, mentor, and manage a high-performing marketing team, fostering a collaborative and results-driven work environment.
- Monitor brand consistency across all marketing channels.
- Track campaign KPIs, analyze data, provide insights, and generate reports to optimize future strategies.
- Develop, launch, and monitor online campaigns (CRM, social, ads).
Performance Media Team Leader
Mavericks
2022.01 - 2025.08
- Assisted in leading and monitoring a team of 10 specialists.
- Managed budgets exceeding 2.5m euros annually and over 60 accounts.
- Supported collaboration across various verticals such as FMCG, home & deco, and sports.
- Monitored, analysed, and reported on key performance indicators (KPIs) to provide insights.
- Coordinated and optimised campaigns across Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, and other relevant platforms.
Performance Media Specialist
Mavericks
2019.12 - 2022.01
- Increased ROAS from 5 to 20 through efficient scaling, ongoing optimization, and continuous development.
- Plan, create, and manage PPC campaigns across a variety of channels. Keyword research and management to optimize bids (add PPC keywords and negative keywords).
- Conducted market research for data-driven strategy development.
Marketing Specialist
Continental Hotels
2019.08 - 2019.12
- Aligned the marketing strategy to the overall business strategy of the company.
- Conducted competitor analysis regularly keeping abreast of industry trends and developments.
- Strengthened company's online presence by managing social media accounts effectively.
Education
Communication and PR
University of Bucharest
2016.01 - 2019.01
Political Science
University of Bucharest
2015.01 - 2018.01
Skills
- Project Management
- Teamwork
- Time Management
- Effective Communication
- Email marketing expertise
- Budgeting proficiency
- SEO and sem competency
- Critical Thinking
- Team Leadership
- Digital Advertising
Certification
- Web Development Scoala Informală de IT
- Facebook Certified Media Planning Professional
- Facebook Certified Media Buying Professional
- Google Ads Search, PMAX, Analytics, Display, Video Certification
LANGUAGES
English (Fluent)
Spanish (Intermediate)
Timeline
Online Sales&Campaigns Coordinator
PPC
2025.01 - 2026.04
Performance Media Team Leader
Mavericks
2022.01 - 2025.08
Performance Media Specialist
Mavericks
2019.12 - 2022.01
Marketing Specialist
Continental Hotels
2019.08 - 2019.12
Communication and PR
University of Bucharest
2016.01 - 2019.01
Political Science
University of Bucharest
2015.01 - 2018.01