Ioana Tătăran
Evalueserve
Baia Mare,Maramureș
14
years of professional experience
1
Certification
3
Languages
Work History
Strategic Client Manager
5 Years 3 Months- Contributed to generating €1.4M+ in account growth through strategic development of key accounts, identifying expansion opportunities and driving contract renewals, upselling, and cross-selling initiatives.
- Built and strengthened long-term client relationships by proactively identifying business needs, managing expectations and coordinating solutions to support client success, retention and account growth.
- Analysed customer and prospect activity, market trends and competitor developments to generate commercial insights informing account strategy, opportunity prioritisation, and sales decisions.
- Executed targeted GTM and market-development initiatives, including industry events and commercial campaigns, increasing prospect engagement and facilitating new business opportunities; generated 200+ prospect conversations at a major AI event, identified ~50 high-relevance contacts, and supported development of five qualified opportunities.
- Collaborated with Marketing and Operations to translate client and market insights into targeted commercial initiatives, directly supporting business growth.
- Contributed to streamlining sales processes and improving CRM practices across key accounts, strengthening data accuracy, sales visibility and commercial efficiency.
Business Development Manager
11 Months- Supported a 2× increase in company profitability within one year by enhancing commercial processes and capacity, participating in key discussions with METRO Cash & Carry to build a strategic partnership that expanded the business.
- Maintained an average 50% closed-won rate across qualified opportunities through effective discovery, consultative solution development, value-based positioning, stakeholder engagement, and disciplined opportunity management.
- Translated commercial, customer, and market needs into process and solution improvements with technical leadership and cross-functional teams, aligning sales, development, delivery, and support around shared priorities for effective customer engagement and business growth.
- Redesigned sales and operations workflows, introducing structured customer, opportunity, and market intelligence to enhance decision-making and execution. Co-developed an integrated sales profiling and task-management module that reduced time spent on administrative processes by 40%+ and enabled greater focus on sales, onboarding, delivery, and customer support.
Account Manager
1 Year 8 Months- Managed and developed strategic accounts including Fortech, Accessa, Pentalog, and Accenture, building account growth plans that increased existing-customer revenue by 15% through consultative cross-selling and upselling.
- Identified account growth opportunities and translated customer priorities into commercial initiatives, contributing to inbound and industry-focused campaigns that generated qualified opportunities and enhanced market engagement.
- Coordinated internal stakeholders to align on customer priorities, service delivery, and issue resolution, enhancing customer experience and fostering long-term account relationships.
- Combined customer intelligence with market and technology trends to identify emerging needs and inform account development, supporting sales and marketing initiatives including industry-specific workshops.
Sales Specialist
4 Years 6 Months- Increased new customer acquisition by 50% through multi-channel prospecting and engagement across referrals, digital channels, industry events, webinars, workshops, and public courses.
- Engaged mid-market and enterprise prospects to uncover business needs and support positioning tailored cloud services across strategy, proof of concept, migration, application modernisation, infrastructure management, support, and customer enablement.
- Supported demand generation and customer growth through targeted campaigns, technology events, workshops, cross-selling, and upselling initiatives, including public courses on Microsoft technologies and Cybersecurity topics, and the IT Camp Conference in Cluj-Napoca.
- Gathered direct customer feedback throughout pilot projects and delivery, identifying opportunities to improve, extend, or replicate solutions and feeding insights back into commercial and service-development activities.
Public Relations Specialist - Customer Service
1 Year 4 Months- Supported German-speaking customers across DACH markets, resolving service issues and escalations while ensuring clear communication, timely follow-up, and a positive customer experience.
- Represented customer needs internally and coordinated with relevant teams to resolve issues, implement fixes and updates, and support product adoption and customer satisfaction.
- Created press materials for news releases, newsletters and speeches to reflect clients' brand and key messages.
- Maximised social media channels to promote and champion clients by prioritising and juggling large number of interview requests to fit client PR needs.
- Provided strategic input and analysis with feedback on client calls and provided updates to account leads on issues to address.
Education
MS - Master of Science - Master Degree in Musicology
BS - Bachelor of Science - Licentiate in Musicology
Professional Summary
Strategic business development and client relationship professional with 12+ years of experience across technology, data & analytics and complex B2B services. Combines commercial strategy, customer and market insights, consultative solution development and cross-functional collaboration to translate client needs into growth opportunities and long-term partnerships. Track record across new business, strategic account development, GTM initiatives and customer growth, including €1.4M+ in account expansion.
Core Competences
Strategic Account Management • Business Development • Strategic Discovery & Solutioning • Consultative Selling • Customer Success & Retention • Account Planning • Account Growth & Revenue Expansion • Enterprise Sales Cycle Management • Contract Negotiation & Renewals • Market & Customer Intelligence • GTM Strategy & Execution • Cross-Functional Collaboration & Influence
Certification
- Stanford Innovation and Entrepreneurship Certificate - Stanford University Online Learning, 2021
- OpenAI Consultative Solution Practitioner - OpenAI
- AI Fluency: Framework & Foundations - Anthropic
- AI for Sales - AI Business School, COURSERA
- Business Analysis Advanced - EUPC
Languages
English
German
Romanian
Digital & AI Fluency
Advanced use of generative AI and digital intelligence tools across market/customer research, account planning and strategic prospecting, proposal and value-proposition development, and executive communication.
Selected platforms: Selected platforms: Microsoft Copilot, ChatGPT, Claude, Salesforce, LinkedIn Sales Navigator, ZoomInfo, Crunchbase, Google Analytics.
Languages
6,C2,3,B1,5,C1
Timeline
Strategic Client Manager
Evalueserve
07.2021 - CurrentRead More
Business Development Manager
Selectsoft
08.2020 - 07.2021Read More
Account Manager
Avaelgo
06.2018 - 02.2020Read More
Sales Specialist
Avaelgo
11.2013 - 05.2018Read More
Public Relations Specialist - Customer Service
SC SK Management SRL
07.2012 - 11.2013Read More
Academia Nationala de Muzica Gheorghe Dima
MS - Master of Science from Master Degree in Musicology
Read More
Academia Nationala de Muzica Gheorghe Dima
BS - Bachelor of Science from Licentiate in Musicology
Read More