Canva Pro
Irina Ionita
Marketing, PR & Communication Manager
Bucharest,Romania
Summary
Highly skilled professional with a genuine passion for media and communication. Possesses strong interpersonal abilities and the ability to quickly grasp industry-specific knowledge, particularly in social media and crisis management. PR & Communication Manager with a focus on strategic communication and event planning. Known for reliability, creativity, and excellent communication abilities. Thrives in teams that value impactful communication and strategic thinking. Drawn to work environments that prioritize and value people. Brings a comprehensive understanding of the communications industry, excellent communication skills, a positive attitude, and a commitment to continuous learning and growth.
Overview
25
25
years of professional experience
4
4
years of post-secondary education
9
9
Certificates
2
2
Languages
Work History
Public Relation Specialist
Romanian Cycling Federation
01.2020 - 12.2020
- Development and management of content for the Federation's website and the Tour of Romania, including the administration of social media accounts and newsletters.
- Assisted with marketing strategy development to increase public awareness and customer engagement.
- Produced and distributed internal and external communications.
- Generated significant growth in social media followership through the creation of share-worthy content.
- Managed media relations to produce successful results.
Online Content Editor
Wefflermark Services S.R.L.
01.2020 - 12.2020
- Authored and edited original content across diverse media formats.
- Ensured timely publication of digital content by managing editorial calendars and coordinating with team members.
- Maintained brand consistency by adhering to established style guides and editorial standards.
- Simplified technical documentation to enhance readability and audience comprehension.
- Optimized content with key search terms to drive traffic and online visibility.
- Prepared, rewrote, and edited pieces to improve readability and impact.
Legal Advisor
Domino Film S.R.L.
01.2018 - 12.2020
- Drafted and reviewed company regulations, legal documents, and contracts in compliance with applicable laws.
- Represented the company's interests before authorities and other entities, both domestic and international.
- Provided ongoing legal consulting and monitoring legislative changes.
- Ensured the legality of documents and updating the company's legislative database.
- Developed internal policies and procedures.
- Directed and supported staff with business registrations and other legal requirements.
Board Member
Autonomous Administration of Film Distribution and
01.2017 - 12.2018
- Strategy and Oversight: setted strategic direction, performance evaluation, risk monitoring, ensuring compliance.
- Representation and External Relations: represented the administration in dealings with public authorities, partners, and other stakeholders, negotiations.
- Internal and Financial Control and Corporate Governance: reviewed financial reports, budgets, and audit results to monitor the organization''s fiscal health.
- Collaborated with other board members to develop and execute programs and initiatives to advance organizational mission.
Legal Advisor and Spokesperson
Autonomous Administration of Film Distribution and
01.2016 - 12.2018
- Provided legal assistance and ensured legal compliance: contracts, legal opinions, administrative documents, etc.
- Supported the institution's management and fulfilled specific responsibilities within various committees (ethics, monitoring, archiving).
- Managed communication and public relations, maintaining relationships with the media.
- Excellent communication skills, both verbal and written.
- Strengthened communication skills through regular interactions with others.
State Secretary Advisor
Ministry of Culture
01.2015 - 12.2015
- Monitored the implementation of cultural programs and projects, ensuring compliance with ministerial decisions.
- Coordinated and collaborated across institutions.
- Provided administrative and decision-making support.
- Handled sensitive information discreetly, maintaining confidentiality when managing personnel files or financial data.
- Maintained daily report documents, memos and invoices.
- Prepared professional correspondence, including memos, letters, and emails, ensuring accuracy and timeliness.
Member of the General Assembly of Shareholders
Sahia Film Cinematographic Society S.A.
01.2015 - 12.2015
- Approved the company's organizational structure, staffing, and departmental guidelines.
- Elected and managed the Board of Directors and Supervisory Committee, including setting remuneration and making appointments.
- Appointed and discharged the General Director, and determined employee salaries in compliance with legal wage requirements.
- Reviewed and approved financial statements, profit distribution, and decisions on loans, share capital adjustments, and company mergers or dissolutions.
- Made decisions on the establishment or dissolution of branches and subsidiaries, as well as changes to the company's legal structure and statutes.
- Monitored company performance and made decisions on various corporate matters, including market position, workforce, and customer relations.
Marketing & PR Manager
Popescu & Associates
01.2025 - Current
- Coached executives on media appearances, ensuring consistent messaging and polished delivery.
- Monitored industry trends to identify opportunities for proactive media outreach campaigns.
- Created compelling content for various platforms, increasing engagement and visibility.
- Produced and distributed internal and external communications.
- Coordinated press releases and handled press inquiries for the company.
- Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Prepared RFP and RFQ responses for new business pitches and presentations.
Head of Communication and Public Relations Service
National Agency for Sport
01.2022 - 01.2025
- Public Relations and Institutional Communication.
- Communication Management in European Projects.
- Event Planning and Coordination (press conferences, award ceremonies, focus groups, etc.), including moderating and presenting.
- Media Relations and Engagement.
- Content Creation and Management for the Website, including Social Media Administration and Newsletter Distribution.
- Excellent communication skills, both verbal and written.
- Self-motivated, with a strong sense of personal responsibility and a strong work ethic.
- Worked effectively in fast-paced environments.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
Adviser to the Minister
Ministry of Sport
Bucharest, Romania
01.2021 - 01.2022
- Institutional communication and public relations, supporting the dignitary's communication process.
- Administrative support and management of the institution's and dignitary's online reputation.
- Coordination and collaboration with other departments and the Government of Romania's communication team.
- Content strategy and management for the Minister's and Ministry's social media platforms.
- Graphic design and development of official documents.
- Speechwriting and research support for the Minister and Delegates.
- Planning, coordination, and documentation of meetings, conferences, and official events.
- Navigated complex regulatory requirements to ensure compliance in all advisory activities.
Authorized Mediator
Own Mediation Office
01.2012 - 12.2017
- Prepared agreements and settlement documentation for each interested party to sign and complete.
- Conducted initial meetings to outline process, answer questions and set expectations for both parties.
- Educated clients on the benefits of alternative dispute resolution methods compared to traditional litigation processes.
- Conducted individual meetings between parties, utilizing empathetic listening skills and documenting relevant details.
- Established calm environment for dispute settlement, utilizing conflict resolution techniques to reach agreements to contentious issues.
Legal Adviser
Domino Film S.R.L.
01.2007 - 12.2016
- Drafted and reviewed company regulations, legal documents, and contracts in compliance with applicable laws.
- Represented the company's interests before authorities and other entities, both domestic and international.
- Provided ongoing legal consulting and monitoring legislative changes.
- Ensured the legality of documents and updating the company's legislative database.
- Developed internal policies and procedures.
- Participated in professional development opportunities to stay current with industry trends and legislative updates.
- Provided legal support focused on ensuring compliance with policies, procedures, regulations, laws, and guidelines.
External Collaborator
Danescu & Associates
01.2014 - 12.2014
- Consulted and assisted in alternative dispute resolution methods to avoid litigation.
- Organized and detail-oriented with a strong work ethic.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
Film Production Manager
Domino Film S.R.L.
01.2000 - 12.2007
- Managed audiovisual production and project management: developed concepts, organized productions, managed budgets, and secured funding.
- Handled external relations and business development.
- Provided administrative and logistical support: managed human resources, organized events, and maintained relationships with service providers.
- Evaluated project proposals for feasibility, providing valuable input to determine project scope and budget requirements.
Education
Master of Science - Communication And Public Relations
Faculty of Communication And Public Relations
Bucharest, Romania 10.2024 - Current
Bachelor of Science - Law
Faculty of Law - Romanian-American University
Bucharest, Romania 10.1995 - 10.1999
Skills
Online Reputation Management
Certification
Social Media Specialist in Public Administration
Software
AI Platforms
Social Media Platforms
Microsoft Office
Interests
Creative Writing
Photography
Personal Development
Travelling
Languages
Engleză
Advanced (C1)
Franceză
Intermediate (B1)
Quote
Try not to become a man of success. Rather become a man of value.
Albert Einstein
Personal Information
Driving License: B
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