Irina Ionita
Bucharest
Summary
Highly skilled professional with a genuine passion for media and communication. Demonstrates strong interpersonal abilities and a quick grasp of industry-specific knowledge, particularly in social media management and public speaking. Focused on strategic communication and event planning as a PR & Communication Manager. Reputation built on reliability, creativity, and excellent communication abilities. Thrives in teams that value impactful communication and strategic thinking. Drawn to work environments that prioritize and value people. Brings comprehensive understanding of the communications industry, excellent communication skills, a positive attitude, and a commitment to continuous learning and growth.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Marketing & PR Manager
Popescu & Associates
01.2025 - Current
- Coached executives on media appearances, ensuring consistent messaging and polished delivery
- Monitored industry trends to identify opportunities for proactive media outreach campaigns
- Created compelling content for various platforms, increasing engagement and visibility
- Produced and distributed internal and external communications
- Coordinated press releases and handled press inquiries for the company
- Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences
- Oversaw social media presence and aligned posts to include branding and trending ideas
- Prepared RFP and RFQ responses for new business pitches and presentations
Head of Communication and Public Relations Service
National Agency for Sport
01.2022 - 01.2025
- Public Relations and Institutional Communication
- Communication Management in European Projects
- Event Planning and Coordination (press conferences, award ceremonies, focus groups, etc.), including moderating and presenting
- Media Relations and Engagement
- Content Creation and Management for the Website, including Social Media Administration and Newsletter Distribution
- Excellent communication skills, both verbal and written
- Self-motivated, with a strong sense of personal responsibility and a strong work ethic
- Worked effectively in fast-paced environments
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations
- Participated in team projects, demonstrating an ability to work collaboratively and effectively
Adviser to the Minister
Ministry of Sport
01.2021 - 01.2022
- Institutional communication and public relations, supporting the dignitary's communication process
- Administrative support and management of the institution's and dignitary's online reputation
- Coordination and collaboration with other departments and the Government of Romania's communication team
- Content Strategy and Management for the Minister's and Ministry's Social Media Platforms
- Graphic Design and Development of Official Documents
- Speechwriting and Research Support for the Minister and Delegates
- Planning, Coordination, and Documentation of Meetings, Conferences, and Official Events
- Navigated complex regulatory requirements to ensure compliance in all advisory activities
Public Relation Specialist
Romanian Cycling Federation
01.2020 - 12.2020
- Development and management of content for the Federation's website and the Tour of Romania, including the administration of social media accounts and newsletters
- Assisted with marketing strategy development to increase public awareness and customer engagement
- Produced and distributed internal and external communications
- Generated significant growth in social media followership through the creation of share-worthy content
- Managed media relations to produce successful results
Online Content Editor
Wefflermark Services S.R.L.
01.2020 - 12.2020
- Authored and edited original content across diverse media formats
- Ensured timely publication of digital content by managing editorial calendars and coordinating with team members
- Maintained brand consistency by adhering to established style guides and editorial standards
- Simplified technical documentation to enhance readability and audience comprehension
- Optimized content with key search terms to drive traffic and online visibility
- Prepared, rewrote, and edited pieces to improve readability and impact
Legal Advisor
Domino Film S.R.L.
01.2018 - 12.2020
- Drafted and reviewed company regulations, legal documents, and contracts in compliance with applicable laws
- Represented the company's interests before authorities and other entities, both domestic and international
- Provided ongoing legal consulting and monitoring legislative changes
- Ensured the legality of documents and updating the company's legislative database
- Developed internal policies and procedures
- Directed and supported staff with business registrations and other legal requirements
Board Member
Autonomous Administration of Film Distribution
01.2017 - 12.2018
- Strategy and Oversight: setted strategic direction, performance evaluation, risk monitoring, ensuring compliance
- Representation and External Relations: represented the administration in dealings with public authorities, partners, and other stakeholders, negotiations
- Internal and Financial Control and Corporate Governance: reviewed financial reports, budgets, and audit results to monitor the organization's fiscal health
- Collaborated with other board members to develop and execute programs and initiatives to advance organizational mission
Legal Advisor and Spokesperson
Autonomous Administration of Film Distribution
01.2016 - 12.2018
- Provided legal assistance and ensured legal compliance: contracts, legal opinions, administrative documents, etc
- Supported the institution's management and fulfilled specific responsibilities within various committees (ethics, monitoring, archiving)
- Managed communication and public relations, maintaining relationships with the media
- Excellent communication skills, both verbal and written
- Strengthened communication skills through regular interactions with others
Member of the General Assembly of Shareholders
Sahia Film Cinematographic Society S.A.
01.2015 - 12.2015
- Approved the company's organizational structure, staffing, and departmental guidelines
- Elected and managed the Board of Directors and Supervisory Committee, including setting remuneration and making appointments
- Appointed and discharged the General Director, and determined employee salaries in compliance with legal wage requirements
- Reviewed and approved financial statements, profit distribution, and decisions on loans, share capital adjustments, and company mergers or dissolutions
- Made decisions on the establishment or dissolution of branches and subsidiaries, as well as changes to the company's legal structure and statutes
- Monitored company performance and made decisions on various corporate matters, including market position, workforce, and customer relations
State Secretary Advisor
Ministry of Culture
01.2015 - 12.2015
- Monitored the implementation of cultural programs and projects, ensuring compliance with ministerial decisions
- Coordinated and collaborated across institutions
- Provided administrative and decision-making support
- Handled sensitive information discreetly, maintaining confidentiality when managing personnel files or financial data
- Maintained daily report documents, memos and invoices
- Prepared professional correspondence, including memos, letters, and emails, ensuring accuracy and timeliness
External Collaborator
Danescu & Associates
01.2014 - 12.2014
- Consulted and assisted in alternative dispute resolution methods to avoid litigation
- Organized and detail-oriented with a strong work ethic
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations
Authorized Mediator
Own Mediation Office
01.2012 - 12.2017
- Prepared agreements and settlement documentation for each interested party to sign and complete
- Conducted initial meetings to outline process, answer questions and set expectations for both parties
- Educated clients on the benefits of alternative dispute resolution methods compared to traditional litigation processes
- Conducted individual meetings between parties, utilizing empathetic listening skills and documenting relevant details
- Established calm environment for dispute settlement, utilizing conflict resolution techniques to reach agreements to contentious issues
Legal Adviser
Domino Film S.R.L.
01.2007 - 12.2016
- Drafted and reviewed company regulations, legal documents, and contracts in compliance with applicable laws
- Represented the company's interests before authorities and other entities, both domestic and international
- Provided ongoing legal consulting and monitoring legislative changes
- Ensured the legality of documents and updating the company's legislative database
- Developed internal policies and procedures
- Participated in professional development opportunities to stay current with industry trends and legislative updates
- Provided legal support focused on ensuring compliance with policies, procedures, regulations, laws, and guidelines
Film Production Manager
Domino Film S.R.L.
01.2000 - 12.2007
- Managed audiovisual production and project management: developed concepts, organized productions, managed budgets, and secured funding
- Handled external relations and business development
- Provided administrative and logistical support: managed human resources, organized events, and maintained relationships with service providers
- Evaluated project proposals for feasibility, providing valuable input to determine project scope and budget requirements
Education
Master of Science - Communication And Public Relations
Faculty of Communication And Public Relations
Bucharest07-2026
Bachelor of Science - Law
Faculty of Law - Romanian-American University
Bucharest10.1999
Skills
- Online Reputation Management
- Cross-Departmental Communication Skills
- Effective Media Communication
- Public Relations Content Development
- Digital Content Development
- Online Community Development
- Proficient in Canva Pro
- Skilled in Utilizing AI Platforms
- Public Relations Copywriting
- Coordinated Event Planning
- Consistent Reliability
- Positive Professional Demeanor
Certification
- Social Media Specialist in Public Administration, 01/2022
- Development of the Administrative Capacity of Civil Society Organizations and Their Degree of Digitization - General Secretariat of the Government, 04/2024
- Leadership and Talent Management in the Context of New Technologies and Digital Transformations - General Secretariat of the Government, 05/2024
- Human Resources Inspector, 01/2020
- Negotiation Skills and Dispute Resolution - James Madison University, Virginia, USA, 05/2014
- Authorized Trainer, 06/2013
- Authorized Mediator, 01/2012
- Authorized Real Estate Appraiser - National Association of Authorized Appraisers of Romania, 05/2013
Languages
English
Advanced (C1)
French
Intermediate (B1)
Hobbies and Interests
- Creative Writing
- Photography
- Personal Development
- Travelling
Personal Information
Driving License: B
Timeline
Marketing & PR Manager
Popescu & Associates
01.2025 - Current
Head of Communication and Public Relations Service
National Agency for Sport
01.2022 - 01.2025
Adviser to the Minister
Ministry of Sport
01.2021 - 01.2022
Public Relation Specialist
Romanian Cycling Federation
01.2020 - 12.2020
Online Content Editor
Wefflermark Services S.R.L.
01.2020 - 12.2020
Legal Advisor
Domino Film S.R.L.
01.2018 - 12.2020
Board Member
Autonomous Administration of Film Distribution
01.2017 - 12.2018
Legal Advisor and Spokesperson
Autonomous Administration of Film Distribution
01.2016 - 12.2018
Member of the General Assembly of Shareholders
Sahia Film Cinematographic Society S.A.
01.2015 - 12.2015
State Secretary Advisor
Ministry of Culture
01.2015 - 12.2015
External Collaborator
Danescu & Associates
01.2014 - 12.2014
Authorized Mediator
Own Mediation Office
01.2012 - 12.2017
Legal Adviser
Domino Film S.R.L.
01.2007 - 12.2016
Film Production Manager
Domino Film S.R.L.
01.2000 - 12.2007
Master of Science - Communication And Public Relations
Faculty of Communication And Public Relations
Bachelor of Science - Law
Faculty of Law - Romanian-American University
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