IULIAN MILITARU

Directed sales operations for Whirlpool Corporation brands in Romania, overseeing 21 team members.

Achieved year-on-year profitability improvement of 10 points for H1 2024.

Served on executive board, responsible for P&L and financial outcomes.

• Led key accounts, regional sales managers, and merchandisers to drive strategic initiatives.

Oversaw sales and distribution processes for De'Longhi Group brands in Key Accounts portfolio.

Achieved 15% increase in weighted distribution, resulting in 3% year-over-year sales growth.

Fresco Expert is one of the main HORECA equipment supplier in Romania.

I was leading the Gastro and HoReCa Retail Division`s sales and business development (hypermarkets, supermarkets, QSR chains), developing new business pipelines for the company and generating extra performance in the P&L.

Leading a team of 6 salesmen we doubled the TO and improved the net
profitability by 400%, in the 6 years period.

Built and developed the Home Appliances division (Breville, Kuvings and Babyliss brands), in terms of brands portfolio, demand planning, profitability indicators, stock accuracy. Coordinated with marketing teams to develop promotional materials and campaigns for target markets. Developed and executed go-to-market strategies for new products and services, achieving targeted sales objectives. Breville brand share in the market reached 5% 2024.

Sales Manager for the Kitchen Studio retail division: furniture producers, furniture retailers and distributors. I developed a national distribution network of 110 partners. I was the Project Manager for DeDietrich (a premium brand in built-in home appliances) and was responsible for its sales performance in the market.

I was the responsible manager for the sales volumes and the profitability indicator of Liebherr and Fagor/deDietrich brands, in a the Key Account clients portfolio.

I managed the Kitchen Built-In Category in the Romanian market (ovens, hobs, cooker hoods, cooling, dishwashers and laundry), being responsible for the sales strategies, the forecast, the distribution range and the promotional actions. Managed product lifecycle from conception through to retirement, optimising performance and profitability at each stage. Analysed sales data and customer feedback to identify opportunities for product enhancements and new feature development. Developed comprehensive product documentation and training materials, enhancing user understanding and satisfaction. Coordinated with marketing and sales teams to develop effective go-to-market strategies, increasing product visibility and adoption. Analysed competitive landscape to inform product positioning and pricing strategies, ensuring competitiveness in the market. Presented product updates and strategic plans to stakeholders and executive teams, securing buy-in and resources for initiatives.

I have improved the division profitability by 3 points YoY.

I was responsible for the sales and distribution in a Key Account type portfolio: Auchan, Penny, Billa, Gima, DM, Interex, Hondos.