Summary
Overview
Work History
Education
Skills
Custom
Personal Information
Languages
Timeline
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Iuliia Marculescu Nikulina

Iuliia Marculescu Nikulina

Bucharest,B

Summary

Experienced sales and business development leader with 10 years of success exceeding targets and driving growth. Proven ability to acquire customers, expand relationships, and build partnerships. A decisive team leader with a history of motivating teams.


Key highlights:

• Consistently exceeding sales targets, including over 100% at Google Cloud (>$18M) and 120% at Oracle

• Generating significant revenue, such as $3M+ from 75 new ISV companies and a 27% revenue increase at Schneider Electric

• Managing large territories with 140+ accounts at Google Cloud and 17 countries at Oracle

Leading and mentoring partners and effectively collaborating with cross-functional teams

• Developing and executing strategic sales and marketing campaigns


Overview

15
15
years of professional experience

Work History

Google Cloud Account Executive

Google
Bucharest
10.2021 - Current
  • Drove significant revenue growth by acquiring new corporate and enterprise customers and expanding relationships with existing ones, covering 140+ accounts across diverse industries (gaming, banking, telco, oil & gas, manufacturing, insurance, and retail).
  • Identified and addressed complex customer needs through tailored Google Cloud Platform (GCP) solutions, resulting in increased adoption and consumption.
  • Collaborated effectively with cross-functional teams (support, engineering, etc.) to ensure seamless customer onboarding and ongoing success.
  • Consistently exceeded annual sales targets of $18 million+ in revenue, achieving over 100% of goals through strategic account planning and proactive opportunity management. Closing deals over $60 millions.
  • Developed and executed targeted sales and marketing campaigns to drive awareness and generate leads within corporate and enterprise segments, contributing to new partner acquisition in previously undeveloped regions.
  • Maintained in-depth knowledge of the evolving GCP portfolio to effectively position solutions and address competitive challenges. Earned Cloud Digital Leader certification.
  • Built and nurtured robust partner ecosystem, enabling scalable growth and market penetration.

ISV Inside Sales Cloud Account Manager for CIS and Baltics

Oracle
05.2017 - 10.2021
  • Achieved over 120% of sales quota in Fiscal Years 2018–2019
  • 25% territory growth in Q4 2018
  • Responsible for selling products and services to assigned geographic or national account base territory to achieve assigned revenue and pipeline generation objectives
  • Covering 17 countries in Central and Eastern Europe, Central Asia, and Baltic regions
  • Understanding Oracle product offerings and competitive market
  • Identifying new business opportunities by creating and implementing territory campaigns
  • Engaging with non-transacting partners
  • Leading and mentoring partners to move to Oracle Cloud Infrastructure
  • Acting as an inside sales representative, I developed trusting relationships with partners for managing customer relationships, identifying new opportunities, and selling Oracle products and services.
  • Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction
  • Established clear communication channels between clients and internal teams, ensuring seamless project execution
  • Improved overall team productivity by implementing best practices in organization and time management
  • Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing
  • Implemented strategies to increase revenue from existing accounts through upselling and cross-selling initiatives
  • Contributed to event marketing, sales and brand promotion

ISV Inside Sales Business Development Representative

Oracle
06.2015 - 05.2017
  • Recruited 75 new strong ISV companies which brought more than 3 million $ revenue
  • Top Achiever across KPIs of Fiscal Year 2017
  • Making 40 outbound cold calls per day
  • Finding new ISV businesses for Oracle
  • Onboarding newly recruited ISVs
  • Driving ExaStack certification program and coordinating Oracle Cloud Marketplace publications
  • Migrating support for existing Oracle ISVs to Oracle PaaS
  • Developing new pipeline generation from ISV install base
  • Providing accurate and timely management information, business development updates, and revenue forecasts.

Senior PR and Marketing Specialist

Schneider Electric "NTC Mechanotronika"
02.2011 - 06.2014
  • Spearheaded 27% increase in revenue for Schneider Electric in Russia through strategic initiatives, including development of two industry-specific sales catalogs and a targeted database of 1500+ potential clients within "Russian network."
  • Fostered cross-departmental collaboration and implemented innovative sales strategies, such as bonus system that incentivized teamwork and productivity.
  • Successfully managed 34 marketing projects, including website content updates, social media campaigns, and promotional materials.
  • Cultivated strong relationships with media professionals and secured valuable sponsorship opportunities.

Summary of Duties:

  • Developed and executed comprehensive marketing campaigns across various channels.
  • Collaborated with design and production teams to create engaging marketing collateral.
  • Maintained and updated company website and social media presence.
  • Built and nurtured relationships with key stakeholders, including media contacts and potential clients.
  • Identified and pursued new business opportunities to expand market reach.

Contract Manager in Legal Department

LSR Group
09.2010 - 12.2011
  • Managed end-to-end contract lifecycle, from post-sales negotiation and execution to property acquisition and registration, ensuring a seamless client experience.
  • Successfully resolved complex transactional issues and maintained accurate records in the company database.
  • Proactively monitored contract renewals, payments, and service performance to mitigate risks and ensure compliance.
  • Led contract renegotiation and ensured adherence to company policies and procedures.
  • Evaluated client needs, protected company interests, and managed contract staff effectively.
  • I oversaw departmental invoices and monitored contract budgets and forecasts.

Summary of Duties:

  • Contract negotiation and execution
  • Client relationship management
  • Property acquisition and registration
  • Issue resolution and risk mitigation
  • Database management and reporting
  • Financial oversight and compliance

Education

MBA - Psychology

MBA Psychology
Chech Republic
11.2023 -

MBA - Marketing And Public Relations Manager

Saint Petersburg Electrotechnical University
06-2024

BBA - Public Relations

Towson University
06-2011

Skills

  • P>Sales and Business Development: Proven ability to drive revenue growth, exceed targets, and build strong client relationships Skilled in identifying customer needs, developing tailored solutions, and negotiating win-win agreements
  • P>Strategic Planning and Execution: Adept at analyzing market trends, developing strategic plans, and executing initiatives to achieve business objectives Demonstrated success in launching new products and expanding into new markets
  • P>Team Leadership and Collaboration: Experienced in leading and motivating high-performing teams, fostering a collaborative environment, and driving results through effective communication and coaching
  • P>Communication and Interpersonal Skills: Excellent written and verbal communication skills, with the ability to build rapport with diverse stakeholders Proven ability to deliver impactful presentations and facilitate productive discussions
  • P>Problem-Solving and Decision-Making: Strong analytical and problem-solving skills, with a track record of making sound decisions under pressure Resourceful and adaptable, with a focus on finding creative solutions to complex challenges
  • P>Additional Skills: Proficient in time management, project management, and financial analysis Knowledgeable in banking procedures and payment methods Enthusiastic and results-oriented, with a strong work ethic and a passion for learning

Custom

Oracle Ignite Sales, Costigan sales training, Sandler Sales Training, Cold Emailing Strategies, Time Management, Presentation Skills, Excel, English Advanced Conversation, Top Achiever across KPIs of Fiscal Year 2017-2018 - Oracle Independent Software Vendors Inside Sales Team

Personal Information

Languages

Russian
Native language
English
Advanced
Romanian
Intermediate
Russian
Native

Timeline

MBA - Psychology

MBA Psychology
11.2023 -

Google Cloud Account Executive

Google
10.2021 - Current

ISV Inside Sales Cloud Account Manager for CIS and Baltics

Oracle
05.2017 - 10.2021

ISV Inside Sales Business Development Representative

Oracle
06.2015 - 05.2017

Senior PR and Marketing Specialist

Schneider Electric "NTC Mechanotronika"
02.2011 - 06.2014

Contract Manager in Legal Department

LSR Group
09.2010 - 12.2011

BBA - Public Relations

Towson University

MBA - Marketing And Public Relations Manager

Saint Petersburg Electrotechnical University
Iuliia Marculescu Nikulina