Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Supporting Evidence
Passion
Languages
Timeline
Generic
Janine Bilz

Janine Bilz

Malaga

Summary

Builder and growth guide focused on value-driven Customer Success and GTM. With Customer Value as my North Star, I align people, processes, and technology to deliver a frictionless experience and durable NRR/ARR growth - avoiding vanity KPIs in favor of real impact and scalability.

Overview

18
18
years of professional experience

Work History

Digital Transformation (CDO - Office)

Rheinmetall | DefenseTech
12.2023 - Current
  • Company Overview: 67bn+ defense manufacturer with global operations and digital transformation initiatives
  • Standardized commercialization: Introduced GTM framework (value creation to business case to launch), accelerated packaging & monetization of digital products (e.g., www.battlesuite.net ).
  • Created recurring revenue: Launched first-ever digital licensing model, cut time-to-market by 30% and established new ARR stream.
  • Optimized solution design: Redesigned pre- to post-sales journeys and business architecture, improved adoption speed by +25% and delivery quality across product lines.
  • Built ecosystem partnerships: Developed reseller & hyperscaler motions (MS, AWS, Oracle), enhanced scalability, and opened new revenue channels.
  • Served on AI Board to drive commercialization initiatives: introduced intelligent workflows & automation pilots.
  • Championed the importance of data literacy across all levels of the organization, offering training and support for employees seeking to expand their knowledge in this area.
  • Hybrid

Director Customer Success

Adform | SaaS, AdTech
09.2016 - 11.2023
  • Company Overview: Global AdTech SaaS Provider with €100M+ ARR and Fortune 500 clients, offering programmatic, AI-driven advertising
  • Director, Global Customer Success
  • Scaled CS Ops globally: Built ecosystem (Gainsight + Salesforce + automation) & tiered services, reduced onboarding time by 30%, improved predictive churn accuracy +18%.
  • Owned global SaaS portfolio (€40M ARR, 40+ logos), cut logo churn -4 pts, lifted ARR +20%, sustained GRR 95% and NRR 110%.
  • Introduced health scoring and cohort analysis to target adoption gaps, unlocking +10% expansion revenue
  • Lifted NPS to 65+ via proactive success plans and exec EBR cadence, standardized playbooks, QBR/EBR
  • Director, Customer Success
  • Expanded regional business: Managed enterprise portfolio (€40M ARR, 40+ logos, 1:15 coverage), delivered +15% revenue growth, translating regional needs into SaaS solutions.
  • Built service hub: Opened Dubai operations, reduced time-to-implement by -25%, boosted SLA adherence 97%, expanded MEA delivery capacity.
  • Led 25 FTE across 4 hubs (peaked at 40), implemented a tiered service model (1:15 coverage), and improved SLA adherence to 97%.
  • Onsite

Team Lead Display & Affiliation

Axel Springer | Agency, Performance Marketing
09.2013 - 08.2016
  • Company Overview: One of Europe's largest publishing houses with 3B+ annual revenue
  • Scaled digital ad ops: Managed €8M ad portfolio for enterprise clients in retail, travel (e.g. ClubMed), and beauty, improved conversion rates by +18% and ROAS uplift +12%.
  • Led CSM team: Directed 8 Customer Success Managers, drove performance reviews, optimized customer journeys, and achieved retention +10%.
  • Onsite

Product Manager Advertising, B2B

Deutsche Messe | B2B Advertising
11.2012 - 09.2013
  • Company Overview: Subsidiary of Deutsche Messe AG (turnover €250M+), focused on digital B2B advertising and lead-gen solutions
  • Evaluated portfolio expansion: Built business case for new ad-serving product line, identified market misfit, and refocused on core B2B lead-gen business.
  • Streamlined GTM focus: Partnered with Sales & Product, improved efficiency, and redirected resources to profitable lead-gen streams.
  • Hybrid

Advertising Executive

Odigeo, opodo | E-Commerce
06.2007 - 08.2012
  • Managed white-label Internet Booking Engines, scaled product usage via SEO/SEA/display campaigns.
  • Analyzed customer journeys (sales entry points, bounce rates), ran A/B testing to optimize product flows.
  • Pitched, implemented advertising monetization model, introduced data-driven campaigns, creating new rev stream.
  • Scope: Product and ad operations across EU markets, contributing to €60M+ revenue segment
  • Onsite

Education

AI for Business Growth

Kellogg School of Management
01.2025

Digital Transformation

Stanford University
01.2024

Business Communication

Privathochschule AKAD
01.2011

Apprenticeship - sales-orientated bank clerk | self employed

HGB§ 84
01.2006

Skills

  • Experience with MS Dynamics
  • Data integration strategies
  • Change management expertise
  • Business intelligence
  • Business planning

Hobbies and Interests

Ex-Professional Volleyball Player, ₿ Crypto, Gym, Podcasts

Supporting Evidence

  • Work Samples
  • Cloud Enablement Day for Sales & Service, Microsoft Innovation HUB, Blended Learning From Strategy to Prototype Public Speaking: AI in Advertising, Host Blockchain Event, Team Event with Guest Speaker (Forbes), Global Product Service Roll-Out, CS Testimonial, Top 5 AdTech Person of the Year

Passion

(ex-professional) Volleyball Player, Podcasts, Crypto, Family

Languages

English
Full Professional
German
Native or Bilingual
Spanish
Elementary
Chinese (Mandarin)
Elementary

Timeline

Digital Transformation (CDO - Office)

Rheinmetall | DefenseTech
12.2023 - Current

Director Customer Success

Adform | SaaS, AdTech
09.2016 - 11.2023

Team Lead Display & Affiliation

Axel Springer | Agency, Performance Marketing
09.2013 - 08.2016

Product Manager Advertising, B2B

Deutsche Messe | B2B Advertising
11.2012 - 09.2013

Advertising Executive

Odigeo, opodo | E-Commerce
06.2007 - 08.2012

Digital Transformation

Stanford University

Business Communication

Privathochschule AKAD

Apprenticeship - sales-orientated bank clerk | self employed

HGB§ 84

AI for Business Growth

Kellogg School of Management

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Janine Bilz