Laura Preotesoiu

Currently leading 3 streams in the Workforce Transformation Programme for I&C. Previously supported upskilling and engagement in the LSEG x Microsoft Partnership.

• Leading multiple cross-functional work streams across business, technical, and People functions, ensuring programme milestones and success metrics are met.
• Partnering with project sponsors and senior stakeholders to define objectives, outcomes, and success criteria; produce and maintain integrated project plans, and executive dashboards, while overseeing project governance; ensuring enhanced project efficiency by streamlining communication channels.
• Reporting against the Program through executive summaries, and project documentation that inform and engage stakeholders at all levels of the organization.
• Leading the design and execution of capability enablement activities including training workshops, learning events, and communication campaigns supporting digital transformation and driving upskilling across technical and business teams.

• Led multi-stakeholder comms plans, embedding strategic messaging and culture programmes, including internal transformation initiatives; owned internal communications strategy for Bucharest and regional sites; supported alignment with Group strategy and site leadership.
• Created and delivered the Employer Branding strategy, delivering targeted initiatives in partnership with Talent Acquisition for Bucharest and 2 dedicated sites in the Group.
• Established strong industry relationships, improving brand awareness and coverage in the local market.
• Managed site calendar, budget, and strategy execution, including corporate events, workshops, and narrative campaigns, coordinated 2 local agencies, partnered with global agencies, created and coordinated a team of 2 locally.

• Participated and lead the development and execution of integrated strategies for Internal Communications, Employee Engagement, Employer Branding, and PR for LSEG Romania, while supporting EMEA-wide employer branding campaigns and global internal initiatives in coordination with cross-regional teams.
• Directed the planning, execution, and measurement of external campaigns, engagement events, and crisis communications; managed the local Communications & Marketing budget, contributed to annual planning, and optimised campaign ROI through performance tracking and reporting.
• Managed key internal and external stakeholder relationships, through collaboration and championed continuous improvement by identifying and implementing best practices across communication and branding initiatives.

• Event management for all internal and external events, from idea to concept and implementation;
• Developing the Communication Strategy, campaigns and activations:
• Working as an Employer Branding Specialist internally and externally for brand awareness and loyalty to the brand, developing and implementing dedicated campaigns.