LARISA -ANDREEA BADEA
Customer Renewals & Sales Strategy | People & Project Management | SaaS & Process Optimization
Bucharest
Summary
Results-driven professional with expertise in Project Management, PMO, and Business Operations. Proven ability to drive operational readiness, manage iterative sprints, and lead process standardization. Experienced in risk management, stakeholder engagement, and contract lifecycle optimization. Adept at balancing governance, execution, and commercial strategy, working across teams to align business objectives with scalable solutions. Looking to transition into a full Project Management role, overseeing end-to-end execution and strategic initiatives.
Overview
15
15
years of professional experience
4
4
years of post-secondary education
5
5
Certifications
2
2
Languages
Work History
Service Renewal Representative
Oracle
București, Romania
06.2024 - Current
- Manage contract renewals, ensuring a proactive approach to customer retention and contract value optimization
- Develop and execute engagement strategies tailored to customer needs and business goals
- Provide regular reporting and insights to senior leadership, supporting data-driven decision-making for renewal forecasts
- Lead cross-functional collaboration with Sales Upper Management, Customer Success, Business Operations, and Finance to resolve contract-related challenges
- Act as a PMO liaison, ensuring alignment between renewal strategies, operational workflows, and business objectives
Team Leader Customer Experience APPS Renewals
Oracle
Bucharest, Romania
06.2022 - 06.2024
- Led a team of 7 renewal analysts, overseeing performance management, coaching, and training initiatives to enhance efficiency
- Designed and implemented renewal engagement strategies, resulting in improved retention rates and operational alignment
- Developed forecasting methodologies and risk mitigation frameworks, supporting proactive renewal execution
- Established cross-functional coordination with Sales, Business Ops, Finance, DevOps, and Product Management to improve portfolio management and customer outreach
- Spearheaded process automation and service delivery enhancements, reducing manual workload and optimizing workflow efficiency
Project Lead – SaaS Migrations & Renewals Strategy
Oracle
Bucharest, Romania
08.2018 - 06.2022
- Led PMO efforts for strategic migration projects, ensuring operational readiness, contract compliance, and system provisioning
- Owned and standardized process documentation, workflow governance, and execution roadmaps to improve scalability and efficiency
- Managed commercial negotiations in iterative cycles, refining contract structures and aligning with changing business needs
- Developed forecasting models and renewal playbooks, improving predictability and business decision-making
- Collaborated across Product, Sales, Legal, Business Operations, Customer Success, DevOps, and Business Approvers, ensuring seamless execution of migrations
- Drove risk assessments and change management initiatives, proactively addressing potential disruptions
- Ensured compliance & operational stability, creating training materials and leading knowledge transfer sessions for teams
- Oversaw project governance, optimizing reporting, tracking, and best practices to align renewal and migration processes
B2B Enterprise Business Account Manager- Customer Success & Renewals
UPC Romania
Bucharest, Romania
06.2015 - 08.2018
- Managed a portfolio of 250+ enterprise clients, ensuring a high level of customer satisfaction and business retention
- Developed and implemented customer retention strategies, leading to an increase in renewals
- Led contract negotiations and business reviews, optimizing revenue growth and long-term partnerships
- Built strong relationships with stakeholders, ensuring seamless service delivery and operational efficiency
B2B Enterprise Business Account Manager- Customer Success & Renewals
Vodafone Romania
Bucharest, Romania
10.2013 - 06.2015
- Oversaw 120+ business customers, increasing retention and revenue
- Surpassed revenue targets by 10%, leveraging proactive account management
- Implemented account growth initiatives, ensuring alignment with business goals
Division Sales Manager
BCR Bank
Bucharest, Romania
04.2011 - 10.2013
- Led a team of 15 sales representatives, overseeing performance management and strategic growth
- Developed and implemented sales action plans, ensuring consistent achievement of revenue targets
- Provided coaching and mentorship, enhancing team productivity and closing rates
- Conducted market analysis to identify opportunities for portfolio expansion
- Implemented process improvements, optimizing sales operations
Direct Sales Executive
Citibank
Bucharest
01.2010 - 12.2010
- Promoted and facilitated credit cards and personal loans, contributing to sales growth
- Ensured compliance with company policies while maintaining high professional standards
- Focused on customer acquisition and relationship-building, laying the foundation for a career in sales and account management
Education
Batchelor - International Relations and Affairs
University of Bucharest
01.2007 - 05.2011
Skills
Project Management & PMO Governance
Agile, Scrum, Iterative Sprint Execution
Process Optimization & Business Strategy
Contract Lifecycle & Compliance Oversight
Risk Assessment & Mitigation
Stakeholder Collaboration & Business Alignment
Forecasting & Performance Analytics
Operational Efficiency & Automation
Team Leadership
Sales and Account Management
Customer Relationship Management
Documentation and Reporting
Coaching and Training
Service delivery coordination
Portfolio lifecycle management
Certification
PMI Authorized PMP, International Institute for Learning, 1003G6HRFY
Accomplishments
- Top Performer Award Q2FY24 - ORACLE
- Applications Renewals Excellence Reward Q3 FY22- ORACLE
- Outstanding Leadership Award Q2FY23
- Taleo to Fusion Migration Award Q4FY20-ORACLE
Timeline
Service Renewal Representative
Oracle
06.2024 - Current
Team Leader Customer Experience APPS Renewals
Oracle
06.2022 - 06.2024
Project Lead – SaaS Migrations & Renewals Strategy
Oracle
08.2018 - 06.2022
B2B Enterprise Business Account Manager- Customer Success & Renewals
UPC Romania
06.2015 - 08.2018
B2B Enterprise Business Account Manager- Customer Success & Renewals
Vodafone Romania
10.2013 - 06.2015
Division Sales Manager
BCR Bank
04.2011 - 10.2013
Direct Sales Executive
Citibank
01.2010 - 12.2010
Batchelor - International Relations and Affairs
University of Bucharest
01.2007 - 05.2011
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