Laura Elena Duma
Senior Product Marketing Manager
Bucharest
Summary
High energy marketing professional with 10+ years of experience in B2B SaaS, cybersecurity, and IT. Proven expertise in product marketing, demand generation, campaign management, sales enablement, and customer advocacy. Skilled at leading cross-functional teams, developing go-to market strategies, and creating high-impact content that drives adoption, retention, and revenue growth. Fluent in English and Spanish, with international experience collaborating across global markets.
Overview
3
3
Languages
19
19
years of professional experience
Work History
Customer Marketing Manager (Fixed-Term Contract)
Sievo
03.2026 - Current
- Developed and supported customer growth initiatives to drive upselling and cross-selling opportunities across strategic product lines, including managing expansion initiatives for existing Spend Analytics customers and supporting the adoption and growth of Community Data solutions.
- Designed and implemented customer engagement programs aimed at increasing product value awareness, strengthening executive-level relationships, and supporting long-term customer retention.
- Established and supported a multi-touch CPO engagement campaign to strengthen relationships with key customer decision-makers and increase strategic customer engagement.
- Contributed to the enhancement of Sievo's Customer Advisory Board program, helping strengthen customer relationships and gather valuable strategic feedback.
- Analyzed customer events and engagement activities, identifying opportunities to optimize customer experience and improve program effectiveness.
- Assessed and improved customer lifecycle communications across onboarding, adoption, expansion, renewal, and advocacy stages, supporting a more cohesive customer journey.
- Leveraged campaign performance metrics and customer insights to evaluate marketing effectiveness, identify opportunities for improvement, and support data-driven decision-making.
- Collaborated with cross-functional stakeholders across teams and regions to align customer marketing initiatives with broader business objectives.
Senior Product Marketing Manager
N-able
01.2021 - 01.2026
- Partnered cross-functionally to develop and refine messaging for cybersecurity offerings (Managed Detection and Response, DNS Filtering, Cloud User Hub, Passportal), enhancing product differentiation and directly influencing sales success
- Delivered compelling value propositions and created enablement tools (playbooks, pitch decks, battlecards), helping the sales team to accelerate deal cycles and improve conversion rates
- Created and maintained compelling sales and marketing collateral to drive adoption, such as: slide decks, data sheets, whitepapers, solution briefs and videos
- Established an insights-driven competitor monitoring program, developing buyer personas and differentiators that equip sales and marketing teams to out-position top competitors
- Drove go-to-market strategies for product launches, executing digital campaigns and field marketing to expand brand awareness and grow recurring revenue.
Product Marketing Manager
Optymyze
05.2017 - 12.2020
- Created, refined, and distributed multi-purpose content across web, social, advertising, PR, and sales channels to elevate product visibility and brand presence
- Drove marketing initiatives that increased product awareness and improved market performance, aligning campaigns with sales objectives
- Conducted market research and competitive analysis to inform messaging and effectively communicate product value propositions
- Led the creation of consumer-focused marketing collateral — including feature sheets, webpages, infographics, FAQs, and videos — to support adoption and sales enablement
- Executed on-page and off-page SEO tasks, enhancing strategy, performing competitive analysis, and ensuring content quality to improve search visibility and inbound traffic
- Leveraged automation tools to streamline client processes (onboarding, delivery planning, execution), monitored adoption rates, and implemented optimization techniques that boosted engagement and efficiency.
Project Manager – Reference Projects
Oracle
09.2016 - 04.2017
- Assessed project criteria, prioritized initiatives, and allocated resources to ensure efficient execution across multiple concurrent projects
- Tracked and analyzed project success metrics and key deliverables; identified risks early and implemented corrective actions to secure on-time, high-quality outcomes
- Led multi-disciplinary teams to drive excellence in planning, execution, and reporting across 12 simultaneous reference projects
- Collaborated with senior and executive leaders to maintain alignment on priorities, objectives, and strategic outcomes.
Product Reference Manager
Oracle
11.2014 - 08.2016
- Led the development and day-to-day management of Oracle Cloud and Engineered Systems customer reference programs, ensuring high-quality, impactful reference materials
- Monitored customer nominations and reference activities, conducted gap analyses, and provided stakeholders with updates on sales and marketing outcomes, including speaking engagements, written content, videos, and analyst requests
- Managed a team of Portfolio Managers, driving performance against responsibilities, deadlines, and key objectives
- Streamlined internal and external reporting through regular updates, stakeholder meetings, portfolio newsletters, and outreach to product communities, improving transparency and decision-making
- Developed PowerPoint product briefings detailing functionalities, key messaging, priorities, and technical guidelines to support writers and reference managers
- Supported hiring, performance management, career development, and KPI tracking to enhance team effectiveness and business outcomes.
Product Reference Specialist
Oracle
06.2011 - 10.2014
- Served as the primary point of contact for product stakeholders and customer managers, coordinating reference recruitment, campaign support, collateral development, and participation in reference activities and events
- Partnered with cross-functional teams to develop strategies that maintained the right quantity and quality of references across CRM and HCM portfolios
- Monitored, supervised, and reported on reference status and activities, maintaining accurate records in internal tools and portfolio trackers to ensure visibility and informed decision-making.
Customer Reference Analyst
Oracle
06.2010 - 05.2011
- Recruited and engaged customers across North and Latin America to participate in sales and marketing activities, including calls with prospects, site visits, speaking engagements, and collateral development
- Collected, maintained, and ensured accuracy of customer and contact information in internal systems, providing reliable data to support campaigns and reference activities
- Partnered with sales and marketing teams to support specific opportunities, created brief customer-focused content, and educated internal stakeholders on processes, tools, and best practices.
Junior Marketing and Sales Representative
S.C. Durocar S.R.L
03.2007 - 05.2010
- Established and maintained strong business relationships with clients and suppliers to support sales growth and partnership opportunities
- Identified and pursued sales opportunities through targeted email campaigns, tailored flyer distribution, and market research on competitors
- Negotiated agreements with clients and suppliers, and actively promoted company services to generate new business and expand market presence.
Travel Agent
S.C. Perfect Tour S.R.L
09.2007 - 01.2008
- Advised clients on holiday options and created personalized travel packages to meet their preferences and budgets
- Arranged accommodations, transportation, and travel insurance to ensure seamless travel experiences
- Presented holiday offers and promotions to clients, driving bookings and enhancing customer satisfaction.
Education
Certified Digital Marketing Professional - Digital Marketing
Digital Marketing Institute
05-2020
Skills
Product Marketing
Digital Marketing
Content Marketing
Messaging & Positioning
Leadership Skills
Adaptability
Results-driven
Team-oriented
Additional Information
Certified Digital Marketing Professional , Digital Marketing Institute
May 2020 — Present
Digital Marketing Strategy, Content Marketing, Social Media Marketing, Search Engine Optimization, Paid Search (PPC) using Google Ads, Display & Video Advertising, Email Marketing, Website Optimization, Google Analytics
Digital Marketing Certificate, The Complete Digital Marketing Course (Udemy)
Nov 2019 — Present
Digital Marketing Strategy, Social Media Marketing, SEO, YouTube Marketing, Email Marketing, Analytics, App Marketing, Google Ads, Google Analytics
Communication and Media Course, Blockbuster Media
Apr 2015 — Sept 2015
Advanced communication strategies, public speaking techniques, writing news articles, media skills, TV presenting, business presentation
Project Management Certificate, Cegos UK
Sept 2014
Project Management, performance management, time management, cost management, risk management, human resource management
Master’s degree program – Management of Touristic Activities and Resources, The University of Geography, Bucharest
Oct 2009 — Jul 2011
Hotel Management, Touristic Resources Management, Economy, Touristic Marketing
Timeline
Customer Marketing Manager (Fixed-Term Contract)
Sievo
03.2026 - Current
Senior Product Marketing Manager
N-able
01.2021 - 01.2026
Product Marketing Manager
Optymyze
05.2017 - 12.2020
Project Manager – Reference Projects
Oracle
09.2016 - 04.2017
Product Reference Manager
Oracle
11.2014 - 08.2016
Product Reference Specialist
Oracle
06.2011 - 10.2014
Customer Reference Analyst
Oracle
06.2010 - 05.2011
Travel Agent
S.C. Perfect Tour S.R.L
09.2007 - 01.2008
Junior Marketing and Sales Representative
S.C. Durocar S.R.L
03.2007 - 05.2010
Certified Digital Marketing Professional - Digital Marketing
Digital Marketing Institute
SKILLS
Marketing & GTM: Product Marketing, Campaign Management, Demand Generation, Field Marketing, Content Strategy, Digital Marketing
Enablement & Success: Sales Enablement, Partner Marketing, Customer Success, Value Propositions
Analytics & Tools: Salesforce, HubSpot, Marketo, Power BI, Google Analytics, SEO/SEM, Claude/ChatGPT/Microsoft Copilot
Project Management: Cross-functional Collaboration, Event Management, Program Execution
Execution Communication & Interpersonal Skills: Results-driven, team-oriented, with strong communication, negotiation, and stakeholder management abilities
Organizational & Managerial Skills: Strategic thinker with excellent problem-solving, time management, prioritization, and analytical capabilities; innovative and solution-focused
REFERENCES
Ema Nistor from N-able
+40755060970
Ovidiu Cobzaru from N-able
+40722465317
Jay Pitzer from N-able
jay.pitzer@n-able.com
Michael Kelly from Optymyze
https://www.linkedin.com/in/michaelpatrickkelly1/