Lavinia Zamfiroiu
Bucharest
Summary
For me, every project starts with understanding people. Whether working with a client, a supplier, or a colleague, I enjoy listening, finding the right solution, and bringing ideas to life by connecting people with the right manufacturing partners. After more than 18 years in the industry, what continues to inspire me is building lasting relationships, solving challenges together, and creating value for everyone involved.
My experience taught me that the best results come from understanding people's needs, building trusted relationships, and finding practical solutions.
I enjoy managing projects from the first idea to final delivery, always aiming to create value, simplify the process, and make collaboration easy for everyone involved.
Overview
3
3
Languages
1
1
Certification
20
20
years of professional experience
Work history
Procurement & Sourcing Manager
Promidea
2019.01 - Current
- One of the things I enjoyed most in this role was bringing together customers, suppliers and internal teams to transform ideas into successful products. Every project was different, and finding the right balance between quality, innovation, cost and sustainability kept the work both challenging and rewarding.
- Selected Contributions
- Led strategic sourcing initiatives for global FMCG brands including Coca-Cola, Mondelez, Danone.
- Managed procurement portfolios exceeding €1M while consistently delivering sustainable cost savings above 20%.
- Built long-term partnerships with more than 200 suppliers across Europe, Asia and the UK.
- Led and developed a team of up to 20 procurement professionals.
- Negotiated commercial agreements balancing cost, quality, innovation and long-term partnerships.
- Worked closely with Sales, Marketing, Design, QA and Operations to turn customer ideas into successful products.
- Ensured supplier quality, product compliance and brand protection throughout the product lifecycle.
- Introduced supplier evaluation, sustainability initiatives and carbon footprint reporting.
Senior Key Account Manager
Client Service
2013.01 - 2018.01
- This role confirmed how much I enjoy working directly with customers. Understanding their objectives, building trust and finding the right solution became the foundation of my commercial approach.
- Selected Contributions
- Managed strategic relationships with Coca-Cola, Mondelez, P&G and Beiersdorf.
- Guided customers from the initial brief through product development, sourcing, production and delivery.
- Collaborated with Procurement, QA, Design and Marketing teams to deliver successful international campaigns.
- Built long-term customer relationships through responsiveness, transparency and commercial insight.
- Identified opportunities for innovation, value creation and continuous improvement.
Team Leader
Sourcing & Account Management
2010.01 - 2012.01
- Leading people taught me that supporting others is just as important as delivering results. Creating an environment where people could grow became one of the most rewarding aspects of leadership.
- Selected Contributions
- Led sourcing and account management teams.
- Mentored buyers and account managers.
- Improved sourcing processes and supplier performance.
- Strengthened collaboration between commercial and procurement teams.
Buyer
Promotional Products
2007.01 - 2009.01
- This is where my journey began. It gave me a strong foundation in international sourcing, supplier relationships and negotiation, and sparked my curiosity for product development and global supply chains.
- Selected Contributions
- Managed international sourcing activities across Europe and Asia.
- Negotiated pricing, commercial terms and delivery conditions.
- Coordinated suppliers, production and logistics.
- Ensured product quality and supplier performance.
Education
Bachelor's Degree - Finance and Banking
Spiru Haret University
BucharestMaster's Degree - Human Resources Management
University of Bucharest
BucharestBachelor's Degree - Social Work
University of Bucharest
BucharestSkills
- Strategic Sourcing and Procurement
- Key Account Management
- International Sourcing
- Client Relationship Management
- Supplier Relationship Management
- Contract & Commercial Negotiation
- Product Development
- End-to-End Project Management
- Stakeholder Management
- Client Relationship Management
Certification
- Digital Graphic Design Program
- Wawiwa Tech Training | 2025
Successfully completed a 200-hour mentor-led program in Digital Graphic Design.
Developed practical design projects while strengthening creative thinking, branding and visual communication skills.
Expanded my understanding of design principles, enabling more effective collaboration with creative teams and supporting product development and customer-focused solutions.
LANGUAGES
Romanian – Native
Native
English – Proficient (C2)
Fluent
Spanish – Intermediate (B2)
Upper intermediate
Carrier Highlights
- 18+ years of experience across Procurement, Strategic Sourcing, Key Account Management, Client Service and Product Development
- Successfully partnered with leading FMCG brands including Coca-Cola, Mondelez, Danone, P&G, Beiersdorf and other companies
- Managed €1M+ procurement portfolios, consistently delivering 20%+ cost savings while maintaining quality and compliance
- Built a trusted network of 200+ direct manufacturing partners across Europe, Asia and the UK
- Led and developed teams of up to 20 professionals
- Managed projects from the initial client brief through sourcing, product development, production, quality assurance and final delivery
- Strong background in building long-term client relationships, understanding customer needs and translating them into successful commercial solutions
Accomplishments
- Employee of the Year – Recognized for outstanding performance and contribution.
- Best Team Leader – Awarded for leadership, team development, and business results.
- Loyalty Award – Recognized for long-term commitment and dedication.
Timeline
Procurement & Sourcing Manager
Promidea
2019.01 - Current
Senior Key Account Manager
Client Service
2013.01 - 2018.01
Team Leader
Sourcing & Account Management
2010.01 - 2012.01
Buyer
Promotional Products
2007.01 - 2009.01
Bachelor's Degree - Finance and Banking
Spiru Haret University
Master's Degree - Human Resources Management
University of Bucharest
Bachelor's Degree - Social Work
University of Bucharest