Digital Marketing Director
Athens Copywriting
Bucharest
2023 - 2024
- Developed and executed comprehensive digital marketing strategies to enhance brand visibility.
- Led cross-functional teams in implementing targeted social media campaigns across multiple platforms.
- Analyzed web traffic and user engagement metrics to refine content strategies and improve SEO performance.
- Oversaw email marketing initiatives, increasing subscriber engagement through personalized content segmentation.
- Implemented marketing automation tools to streamline campaign workflows and improve lead generation efficiency.
- Mentored junior team members on best practices in digital marketing and analytics interpretation.
- Increased brand visibility by developing and executing comprehensive digital marketing strategies.