Liviu GIOABA
Senior Manager
Bucharest
Summary
12+ years in health care activity: Medical Representative – Product Specialist – Sales Coordinator – National Sales Manager – Clinic Manager
14+ years expertise in performance development: consultant – trainer – professional performance developer
Overview
26
26
years of professional experience
3
3
Languages
Work History
Clinic Manager
Dr. Felix Hair Implant Clinic
09.2022 - Current
- Focused on ensuring the seamless operation of the clinic, I have successfully:
- Streamlined clinic workflows to improve efficiency and reduce wait times
- Managed and motivated cross-functional teams to enhance patient care quality
- Implemented cost-effective strategies to optimize budget and resources.
Professional Performance Developer – entrepreneurial projects
Narantis
01.2017 - 08.2022
- Building international partnerships with enterprise or training companies worldwide to become users/resellers/country representatives of Code of Talent online learning tools;
- Developing and implementing long-term intervention plans for the clients’ functional entities (management functions, sales force) that resulted in significant sales increase;
- Intervention types: training programs, coaching on the job, teaching, performance management programs, integration and synchronization of multi-level development programs; direct key-customer approaching for developing business relationships and closing deals;
- Working with teams up to 300 people for clients like Electrica, in partnership with PricewaterhouseCoopers, CrisTim, Open Education, Vitacare, Smartrone.
Regional Sales Manager - Health Care division
Bayer Romania
03.2015 - 01.2017
- Increased the regional turnover with almost 25%; every quarter achievement >100%;
- Responsibility: managed a sales representatives team covering the whole southern half of the country, assumed responsibility for over 50% of the national turnover of the Health Care division (B2B, sales to pharmacies - OTC, supplements and dermatology portfolio), involved in sales strategy development;
- Strategy: ensured a high team performance level by: direct work – supervision, mentoring, coaching and training; applying motivation techniques; stimulating team members in solution generation and supporting their implementation; efficient sales planning;
- Also, involved myself in synergy enhancement with marketing and support departments, in business strategies development and in performance and efficiency development projects.
Business Development Manager
AchieveGlobal Romania
06.2010 - 03.2015
- Administrating a portfolio of ~50 clients, ~30 stable partners, of which 10 new clients, resulted in an increasing turnover up to 300,000 Euro/year;
- Responsibility: consolidating existing business with active clients, generating new business opportunities, re-activating “sleepers” and implementing development programs;
- Built and implemented programs for clients like: A&D Pharma, Bayer, Novartis, Boehringer, Petrom, Nestle, Cummins, Otelinox, Bancpost, Unicredit Leasing, OTP, Avon, Oriflame etc.
Senior Consultant & Trainer
Trend Consult
10.2006 - 05.2010
- Developed stable partnerships with an ~20 clients portfolio through a strategic approach of sales holders and tailored solutions based on their specific needs;
- Delivered development programs to clients like: ING Bank, Orange, BRD, Petrom, DHL, Unilever, Philips, Siveco, UPC, RDS-RCS, Credit Europe, Takko, Montero etc.
National Sales Manager Farmila Eyecare
Farmexpert
05.2004 - 09.2006
- Increased company’s turnover by ~20% through renewing (~30%), developing (teaching, supervising, coaching, motivating) promotion team and building business strategies;
- Increased sales by additional ~20% through a partnership for the externalized promotion with another renowned producer (Astra Zeneca);
- Responsibility: management of company’s entire team of 14 Medical Representatives and reaching the turnovers of all three product portfolios; involved in sales strategy development
- Coverage: 100% of the national territory and potential clients pool (prescribing medical doctors), of which ~90% became permanent partners.
Sales Team Coordinator
Farmexpert DCI
05.2004 - 09.2006
- Generated a constant sales growth (~15%/semester) aiming to clients’ maximal business potential and re-activating ~70% of “lost” clients;
- Responsibility: management of a newly-formed, complex sales team of nine people with different functions: agents, telesales operators and distributors; profit target achievement;
- Strategy: ensured a high team performance level by efficiently sales planning, supervising, team mentoring and coaching, by implementing innovative solutions and direct involvement in major contracts with most important clients.
Product Specialist
Abbott Laboratories Romania
09.2002 - 10.2003
- KAM responsibilities for the HIV portfolio on the Bucharest area; achieved a 10% increase of the patient number on treatment;
- Single responsible for the full reimbursement procedure of the two new hi-tech products;
- Single responsible for the sales and marketing tasks (strategy, planning, forecast, budget, implementation), promotion and PR activities to National and local OLs, building and preparing the promotional team for this portfolio.
Medical Representative
Schering – Plough Romania
12.2001 - 09.2002
- Increased sales with ~10% for the company’s hi-tech product of strategic importance, covering the main business area (Bucharest and Prahova); contributed to creation of the National Advisory Board; created and developed relationship with KOLs, Health Authorities, distributors, pharmacies; intensive scientific promotion.
Medical Representative
Parke – Davis group Pfizer Romania
06.2000 - 12.2001
- Successfully promoted the company’s products in Bucharest, Prahova and Buzau areas (MD’s and pharmacists); monthly revenue on area increased up to 5 times by using personal abilities, the achieved knowledge and developing a solid network of constant prescribers of the company products.
Sales Representative
Farmexpert DCI
06.1999 - 06.2000
- Extended territorial sales and developed the network of 40 Pharmacies as traditional customers through a careful selection; enlarged with 40% the cash volumes in the second year; suggested new products contributing to the sales’ increase in the distribution area.
Education
M.D. - Medicine
Medicine & Pharmacy University Carol Davila
Bucharest 04.2001 -
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Sfintul Sava High School
Skills
Sales performance optimization
Training
- Linkage: Now I See You (training de comunicare non-verbala)
- Bayer (Barcelona): Train the Coach
- Human Invest: Situational Leadership
- Farmexpert: Recruitment, coaching, counseling, public presentations
- Abbott Laboratories: Profitable Product Managing Training – The Chartered Institute Of Marketing England
- Schering-Plough: Professional Selling Skills – Prague
- Parke – Davis: Psychological training for approaching customers.
Implemented development programes
Activating Change, Connecting with Others – Listening & Speaking, Developing Performance through Coaching, Interpersonal Managing Skills, Managing Performance of Others, Genuine Leadership – Principles & Qualities, Workload Management, Professional Selling Skills, Professional Negotiation Skills, Winning Account Strategies, Strategies for Successful Presentations, Eagle’s Flight experiential learning programes.
Timeline
Clinic Manager
Dr. Felix Hair Implant Clinic
09.2022 - Current
Professional Performance Developer – entrepreneurial projects
Narantis
01.2017 - 08.2022
Regional Sales Manager - Health Care division
Bayer Romania
03.2015 - 01.2017
Business Development Manager
AchieveGlobal Romania
06.2010 - 03.2015
Senior Consultant & Trainer
Trend Consult
10.2006 - 05.2010
National Sales Manager Farmila Eyecare
Farmexpert
05.2004 - 09.2006
Sales Team Coordinator
Farmexpert DCI
05.2004 - 09.2006
Product Specialist
Abbott Laboratories Romania
09.2002 - 10.2003
Medical Representative
Schering – Plough Romania
12.2001 - 09.2002
M.D. - Medicine
Medicine & Pharmacy University Carol Davila
04.2001 -
Medical Representative
Parke – Davis group Pfizer Romania
06.2000 - 12.2001
Sales Representative
Farmexpert DCI
06.1999 - 06.2000
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Sfintul Sava High School
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