Cybersecurity
Visual Content Specialist & Social Media Manager
Omniconvert
Bucharest
07.2021 - 05.2023
- Developed strong branding for an ongoing online event "The CVO Live Podcast" featuring industry leaders, eCommerce practitioners, CRO experts, and marketing specialists.
- Developed branding for the first-ever global event dedicated to mastering Customer Lifetime Value called "The CLV Revolution"
- Developed branding for a free online video library called "How to Play The eCommerce Game in 2022" featuring industry leaders, eCommerce practitioners, CRO experts, and marketing specialists.
- Developed key visuals for the launch of two online courses about Consumer Behavior for the Customer Value Optimization Academy, a well-established educational project.
- Created, pitched, and curated creative concepts and ideas to promote the launch of multiple online events, online products, blog articles, and online courses.
- Created and delivered on-time high-quality graphic design, motion design, illustrations, video editing, and copywriting for ongoing marketing campaigns while consolidating the brand's image on social media platforms.
- Designed and implemented social media strategies to align with business goals.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Created and implemented impactful strategies to increase company brand awareness and engagement.
- Identified metrics to measure and evaluate the effectiveness of public relations campaigns and initiatives.
- Cultivated a strong corporate image and identity with clear branding.
- Created and maintained successful collaborations with eCommerce experts and practitioners who joined the online events as special guests.
- Provided my photography services for offline events, and captured meaningful images of important guests, fellow employees, and moments that needed to be remembered and used across social media platforms.
- Managed administrative logistics of online events planning, event booking, and event promotions across social media channels.
