CRM Software
Lucian Cojoaca
Horticultural Enginner
Bucharest
Summary
Professional agriculturalist with over 15 years of experience specialized in Marketing and Sale of Horticultural / Agricultural products for international companies.
Develop products for agriculture at local and global levels, strengths developed during the years of activity in business development, business awareness, sales and marketing, which enables to permanently streamline strategies to achieve the results
Overview
22
22
years of professional experience
5
5
years of post-secondary education
1
1
Language
Work History
Horticulture Sales Manager
Agro-Est Muntenia
Bucharest
11.2021 - Current
- Responsible for the creation and development of the horticulture department, which will include 6 sales representatives in 2022 and a portfolio of bio nutrition & bio protection
- Focus on achieving 1 million euros in sales in 2022, and 50% increase per year in next 3 years and
- Development of network of new clients and key account
- Implementation of demo lots, new product testing lots, creation of product catalog, leaflets, broch
- Holding technical meetings and presenting products to end users: bio stimulator, bio pesticides, foliar fertilizers
Administrator
Kheloss Company SRL
Bucharest
01.2016 - Current
- Marketing services for development of products such as bio stimulator, fertilizers and bio fertilizers, vegetable seeds, development of sales teams, teams of technical promoters for Romanian and foreign market
- Developing company to increase its market presence, increase its market share, increase sales volumes and margins
- Creating presentation catalogs, brochures, leaflets, holding technical meetings with end customers, organizing and supporting test lots, product presentation in agribusiness segment
- Organizing open fields for final clients of companies
Sales & Product Manager
Alcedo SRL
Bucharest
11.2018 - 11.2021
- Oversaw all horticultural sales, with focus on increasing revenue and cost reducing
- Development of portfolio with 18% increase in new plant protection products
- Improving sales strategies and together with team, increased turnover by 22% and gross margin by 40%
- Testing of bio stimulator, bio foliar fertilizers, bio pesticides, stimulator, water-soluble fertilizers and deficiency correctors in order to develop new department, submission of approval files for 5 new products
- Forecasting and stock management strategies to reduce losses to less than 1% and not exceed stocks by more than 15%
- Product presentation meetings and technical support to end users
Sales Manager & Product Management
Aectra SRL
Bucharest
01.2016 - 11.2018
- Making sales vision and set of strategies to achieve this vision turnover of 3 million euros
- Keeping sales team informed and aligning with departments involved
- Training and development for subordinate staff
- Developing, together with other departments concerned, price list
- Forecasting
Product Developer Representative
HM. Clause
Bucharest
03.2010 - 11.2014
- Implement marketing strategy, as well as management portfolio company by developing partnerships with importers, local distributors and directly with vegetable growers
- Development and organizing of 300 demonstration trials with end user to promoting new hybrids
- Organizing of open days 10 per year and more then 50 symposium with participation of importer/distribution and all firm's clients to promoting products portfolio
- Organization of 50 test trials per year, field evaluation, collection and reporting of results
- Develop of market research, communication materials, monitoring competition
- Creating in 2014 "road map" of Romanian Vegetable market for next 5 years
- As result of work performed, sales volume increased by 17% during this period
Sales Reprezentative - Department of Irrigation
Agriferma SRL
Bucharest
01.2009 - 01.2010
- Sales of irrigation systems, fertilizers, greenhouses and plastic tunnels
- Maintain portfolio and finding new clients
- Design of irrigation systems
- Increased sales volume by 7%
Team Leader
JIB Cannon & Son
TownBridge
04.2005 - 11.2008
- Achieving firm orders to date
- Regular meetings with company clients
- Perform daily work plan
- Making recording of employees
- Presenting products
- Establishment of new lots of fruit trees
- Supervision of specific works: cutting, treatments, fruit thinning, watering, harvesting over 500 tone of fruits
- Team leader of 50 people from different nationalities
Education
Bachelor of Science - Horticulture
University of Agronomic Sciences And Veterinary
Bucharest 10.2003 - 07.2008
Skills
Sales Strategies
Sales negotiation
Sales team support
Budgeting
Business Development
Marketing and advertising
Product development
Market Analysis
Brand development
Territory Management
Product and service sales
Strategic planning
New Business Development
Software
Microsoft Dynamics 365 Business Central
Office Pack
Timeline
Horticulture Sales Manager
Agro-Est Muntenia
11.2021 - Current
Sales & Product Manager
Alcedo SRL
11.2018 - 11.2021
Administrator
Kheloss Company SRL
01.2016 - Current
Sales Manager & Product Management
Aectra SRL
01.2016 - 11.2018
Product Developer Representative
HM. Clause
03.2010 - 11.2014
Sales Reprezentative - Department of Irrigation
Agriferma SRL
01.2009 - 01.2010
Team Leader
JIB Cannon & Son
04.2005 - 11.2008
Bachelor of Science - Horticulture
University of Agronomic Sciences And Veterinary
10.2003 - 07.2008
driving license
category B acquired in 2003
driving license
category B acquired in 2003