Luminita Xenia Mesaros
Bucharest
Summary
Strategic and multilingual Customer & Product Marketing Specialist with 5+ years’ experience driving global campaigns, customer engagement, and product adoption across APAC, EMEA, and the Americas. MBA from Japan’s top business school with expertise in go-to-market strategy, customer insights, and cross-functional collaboration. Proven track record in developing compelling messaging, content assets, and campaigns that fuel sales growth and long-term customer adoption. Fluent in Japanese, English, Romanian, and Spanish.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Marketing Specialist
Yokogawa Products Division
05.2023 - Current
- - Relocated to Bucharest to support regional and global marketing initiatives.
- - Conducted in-depth voice-of-customer (VOC) research to guide product positioning and updates.
- - Developed go-to-market strategies for industrial automation solutions, aligning with customer needs and market trends.
- - Created customer-facing assets (case studies, brochures, bilingual product materials) to improve engagement.
- - Partnered with cross-functional teams (Engineering, Offering Management, Sales) to unify positioning and messaging.
- - Supported new product launches and sustaining campaigns to drive adoption.
Digital Marketing Specialist
Yokogawa Services Division
06.2020 - 04.2023
- - Created marketing materials and digital assets to promote Yokogawa Services globally.
- - Managed corporate social media presence and supported content planning across APAC, EMEA, and the Americas.
- - Oversaw demand creation campaigns, collaborating with sales and digital teams to generate leads and opportunities.
- - Produced 5 animated videos to illustrate Yokogawa Services’ value propositions, increasing engagement and visibility.
- - Developed SEO-optimized content and contributed to regional demand generation campaigns.
- Increased website views by over 50% for key service pages through improved SEO and targeted content strategy.
Marketing Strategist
Syncreate Group
05.2018 - 04.2019
- - Spearheaded rebranding efforts, competitive positioning, and customer-centric messaging for SMEs.
- - Designed email nurture flows and campaigns that increased customer conversion rates.
- - Delivered workshops to educate business clients on marketing and customer engagement strategies.
Digital Marketing Assistant
Aimedis (Health Tech Startup)
01.2018 - 05.2018
- - Created campaigns and assets promoting AI and blockchain healthcare solutions.
- - Built digital presence, including social media engagement and email marketing, to attract early adopters.
Sales & Accounts Assistant
Tazaki Foods Ltd
03.2016 - 11.2017
- - Managed 500+ B2B accounts, ensuring seamless customer support and relationship building.
- - Strengthened logistics workflows, improving service delivery and customer satisfaction.
Education
MBA - Digital Marketing Strategy, Business Digitalization, Venture Management
GLOBIS University of Management
01.2020
MA - Japanese Culture & Language
University of Bucharest
01.2019
BA - Foreign Languages (Japanese Major, English Minor)
University of Bucharest
01.2015
Skills
- - Customer Marketing & VOC Integration
- - Go-to-Market Strategy & Campaign Execution
- - Messaging, Positioning & Copywriting
- - Cross-Functional Collaboration (Sales, Product, Digital Marketing, Finance)
- - Digital Marketing & SEO Optimization
- - Content Creation (Video, Web, Social, Email)
- - Multilingual Communication & Global Market Expertise
Certification
- JLPT N1 – The Japan Foundation (Highest level of Japanese fluency)
- TOEFL – Test of English as a Foreign Language
Languages
Romanian – Native
English – Fluent
Japanese – Fluent (JLPT N1 certified)
Spanish – Intermediate
Timeline
Marketing Specialist
Yokogawa Products Division
05.2023 - Current
Digital Marketing Specialist
Yokogawa Services Division
06.2020 - 04.2023
Marketing Strategist
Syncreate Group
05.2018 - 04.2019
Digital Marketing Assistant
Aimedis (Health Tech Startup)
01.2018 - 05.2018
Sales & Accounts Assistant
Tazaki Foods Ltd
03.2016 - 11.2017
MA - Japanese Culture & Language
University of Bucharest
BA - Foreign Languages (Japanese Major, English Minor)
University of Bucharest
MBA - Digital Marketing Strategy, Business Digitalization, Venture Management
GLOBIS University of Management
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