Maria-Magdalena Turcanu
Marketing Specialist
Brasov,BV
Summary
Marketing Specialist with 3+ years of experience across integrated campaigns, SEO, e-commerce, content, social media and public relations. Rebuilt and launched an e-commerce website in one month, then helped grow organic traffic by 110%. Combines hands-on content production with campaign coordination, analytics and cross-functional collaboration across B2B and B2C customer journeys.
Overview
2
2
Languages
3
3
years of professional experience
Work History
Marketing Specialist
VALDI PANEL PLUS SRL
12.2025 - Current
- Owned the company's end-to-end marketing function across digital and traditional channels , covering website launch, e-commerce content, SEO, social media, product launches, print and performance reporting.
- Rebuilt and launched panelplus.ro in one month , creating the full product catalogue , technical data sheets, product photography, copy, SEO pages , blog guides and customer education content . Increased organic website traffic by 110% from May to August 2026, generated 3.56K organic clicks and 67.5K search impressions in the latest three-month Search Console period.
- Managed customer feedback channels, improving product offerings and customer satisfaction.
- Supported digital growth to 42K active users and 68K sessions between January and August 2026, including 5.7K organic sessions and approximately RON 59.6K in tracked organic revenue , only the actual conversions from the site in a single department , not taking into account physical orders, some of which were also online conversions.
- Expanded TikTok from 0 to 24.6K followers between Dec 2025 and Aug 2026 through a consistent cadence of 4-6 videos per week and higher-quality product storytelling.
- Designed separate B2B and B2C journeys for sandwich panels and decorative panels, coordinating PPC specialists and Sales to assess lead quality , direct purchases , targeting , messaging and campaign optimization.
- Managed up to five concurrent campaigns across Google Ads, Meta Ads and TikTok Ads, reviewing KPIs and monthly reports while supporting pixel, tag and conversion-tracking implementation.
Marketing & Public Relations Specialist
Federația Tinerilor Basarabeni
08.2023 - 05.2026
- Coordinated an international communication project connecting Romania and the Republic of Moldova for 110+ participants , excluding speakers and senior public officials .
- Produced and distributed 30+ press releases and secured 5+ media appearances through institutional communication and media relations.
- Coordinated press releases and promotional materials, ensuring consistency in messaging.
- Managed crisis communication strategies , maintaining brand integrity during challenging situations.
- Mentored junior team members, sharing expertise in public relations tactics while fostering their professional development.
Digital Marketing Specialist
ADDCITY O.R. SRL
03.2023 - 12.2025
- Managed content and social media strategy for 7+ monthly clients simultaneously across healthcare, HoReCa, retail, shopping centers, beauty and body care.
- Led creative production from concept and filming to design, editing, publishing and optimization across organic social, print and event campaigns.
- Analyzed campaign performance metrics to drive data-informed decision-making and optimize marketing efforts.
- Managed social media platforms, increasing engagement through targeted posts and audience interaction strategies.
- Created event coverage packages and campaigns for Shopping City Galati and Brăila featuring JYSK , Starbucks , My Geisha , 4F , Decathlon , Hermosa , BSB and JOYZ ; selected content was reshared by participating brands .
Education
Master's Degree - Marketing And Business Communication
Dunarea De Jos University
Galați 04.2001 -
Bachelor's Degree - Communication Sciences, Journalism
Dunarea De Jos University
Galați 04.2001 -
Skills
Marketing Strategy
B2C Marketing
B2C Marketing
Marketing analytics
Campaign management
Marketing Analytics & Reporting
E-commerce Content
SEO & Keyword Research
Digital strategy
Conversion rate optimization
A/B Testing
Marketing automation
CRM administration
SEO research
Graphic Design
Brand Communication
Timeline
Marketing Specialist
VALDI PANEL PLUS SRL
12.2025 - Current
Marketing & Public Relations Specialist
Federația Tinerilor Basarabeni
08.2023 - 05.2026
Digital Marketing Specialist
ADDCITY O.R. SRL
03.2023 - 12.2025
Master's Degree - Marketing And Business Communication
Dunarea De Jos University
04.2001 -
Bachelor's Degree - Communication Sciences, Journalism
Dunarea De Jos University
04.2001 -