Maria Adela Apostol
Quantitative Research & Customer Insights Analyst
Bucharest,B
Summary
Quantitative Research & Customer Insights Analyst with 15+ years of experience in market research, data analysis and insight generation.
I specialize in transforming complex quantitative data into clear, actionable insights that support business and marketing decision-making.
I have hands-on experience across the full research lifecycle, from research design and questionnaire development to statistical analysis, reporting and strategic recommendations. I work closely with cross-functional teams and stakeholders to ensure data accuracy, clarity and impact in every deliverable.
Overview
18
18
years of professional experience
1
1
Language
Work History
Quantitative Research & Customer Insights Analyst
Reveal Marketing Research
09.2018 - Current
- Lead end-to-end quantitative research projects (FMCG, retail, services), from brief understanding and research design to insight generation and strategic recommendations.
- Develop questionnaires, sampling plans and analysis frameworks aligned with business objectives.
- Perform data validation, statistical analysis and interpretation (SPSS, Excel – Pivot Tables, charts, dashboards).
- Translate complex datasets into clear insights, actionable recommendations and client-ready presentations (PowerPoint).
- Act as a strategic advisor for clients, supporting decision-making related to brand performance, communication, pricing, customer behavior and portfolio optimization.
- Manage ongoing client relationships, ensuring accuracy, quality and timely delivery of research outputs.
- Collaborate closely with Field, Data Processing and Research teams to ensure data quality and methodological rigor.
- Contribute to business development activities by identifying research opportunities and supporting proposal development.
- Previously held leadership responsibilities, including team coordination, project planning, budgeting and performance evaluation.
Research Project Manager
Reveal Marketing Research
07.2010 - 08.2018
- Coordinated end-to-end research projects, ensuring smooth execution across all stages, from planning through delivery.
- Managed project timelines, budgets and internal workflows, acting as the main liaison between research, fieldwork, data processing and external partners.
- Ensured compliance with client requirements, quality standards and agreed deadlines across multiple concurrent projects.
Call Center & Filed Manager
Reveal Marketing Research
08.2008 - 06.2010
- Created, maintained and updated the database related to Reveal Marketing Research activities within the Call Center department.
- Managed qualitative and quantitative research projects at local and national level, including CLT, Mystery Shopping, Focus Groups (FGD), social research, door-to-door and exit interviews.
- Successfully implemented multiple data collection monitoring methods at national level, ensuring data accuracy and minimizing operational errors.
- Processed data for the purpose of conducting marketing research analyses.
- Prepared cost forecasts and budget estimates for each project and monitored cost compliance throughout project execution.
- Planned and strategically implemented the fieldwork stage, ensuring adherence to proposed timelines.
- Managed a department consisting of four coordinators and five assistants, covering both qualitative and quantitative projects at national level.
- Traveled nationwide to support project-based training sessions, meetings with regional coordinators and on-site coordination.
Field Assistant
Operations Research Group
10.2007 - 07.2008
- Supervised fieldwork operations and screened participants for Focus Group Discussions (FGDs).
- Applied and verified telephone recruitment guidelines to ensure participant eligibility and data quality.
- Maintained and continuously updated participant records for group discussions.
- Scheduled in-depth interviews via telephone.
- Recruited and coordinated interviewers for research projects.
- Scheduled and supported interviews with potential interviewers.
- Prepared summaries of focus group discussions and entered questionnaires into the database.
Education
Master of Science - Human Resources Management
University of Bucharest
Bucharest, Romania 04.2001 -
Bachelor of Science - International Economics And Business
Hyperion University of Bucharest
Bucharest, Romania 04.2001 -
Skills
Customer Insights
Quantitative Data Analysis
Statistical Analysis
Market Research
Reporting & Data Visualization
MS Excel
SPSS
Data Interpretation
Questionnaire Design
Research Design
Business Analysis
Project Management
Timeline
Quantitative Research & Customer Insights Analyst
Reveal Marketing Research
09.2018 - Current
Research Project Manager
Reveal Marketing Research
07.2010 - 08.2018
Call Center & Filed Manager
Reveal Marketing Research
08.2008 - 06.2010
Field Assistant
Operations Research Group
10.2007 - 07.2008
Master of Science - Human Resources Management
University of Bucharest
04.2001 -
Bachelor of Science - International Economics And Business
Hyperion University of Bucharest
04.2001 -