Marie-Jeanne Voicu
Online Marketing Manager
Bucharest
Summary
Digital Marketing enthusiast with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
15
15
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
1
1
Language
Work History
Online Marketing Manager
EveryMatrix
08.2021 - Current
- Launched successful digital marketing campaigns that achieved goals for increased website traffic
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Optimized email campaigns to increase open and click-through rates.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Created and managed social media campaigns to increase brand engagement.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Coordinated with design and media teams to develop high-quality creative assets.
- Improved website visibility through development and implementation of SEO strategies.
- Devised content strategy to effectively engage target audiences.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Coordinate over 15 successful display campaign in one year.
Digital Marketing & Performance Specialist
Campaigns
12.2020 - 08.2021
- Designed and developed data pipelines to acquire, clean and process data.
- Collaborated with stakeholders to identify business needs and data sources.
- Generated ad-hoc reports to evaluate specific business requirements.
- Identified patterns and trends in large data sets and provided actionable insights.
- Planning, executing, and managing various marketing activities, including email marketing, SMS campaigns, targeted promotions, and segmented communication to existing customer database, leveraging specialized tools for optimal results.
- Collaborating with external agencies and cross-functional departments to curate engaging content and execute effective social media marketing strategies.
- Coordinating efforts with Sales department to expand outreach to potential customers.
- Crafting and refining customer acquisition funnels and developing tools to enhance efficacy of marketing campaigns, including creation of compelling landing pages.
- Compiling comprehensive reports and conducting in-depth performance analysis for digital and performance marketing endeavors.
- Focusing on improving conversion rates, and cart values, and enhancing overall customer journey to drive results.
Brand Manager
Arcadelab
02.2019 - 08.2021
- Developed and executed annual marketing strategy, ensuring alignment with business objectives.
- Formulated strategies and tactics to enhance brand visibility, generate qualified traffic, and foster engagement.
- Orchestrated end-to-end implementation of successful marketing campaigns, from conceptualization to execution.
- Provided leadership to a dynamic team of Social Media & Marketing Specialists, guiding them in creating effective online strategies and optimizing platform engagement.
- Fostered team morale and boosted productivity to enhance task and project execution efficiency.
- Experimented with various acquisition channels, including organic and paid methods such as content creation, curation, pay-per-click campaigns, event management, publicity, social media, lead generation, copywriting, and performance analysis.
- Cultivated and expanded a vibrant community around brand.
- Forged strategic partnerships with industry leaders, agencies, and vendors to amplify marketing initiatives.
- Managed and monitored marketing budget, allocating resources judiciously.
- Oversaw approval process for marketing materials.
- Measured and reported on campaign performance, extracting insights and assessing results against predefined goals.
- Analyzed consumer behavior to fine-tune email and advertising campaigns.
- Ensured company's mission was integral to all internal activities and remained aligned with organizational objectives.
- Developed, executed, and optimized digital campaigns for maximum effectiveness.
- Stayed current with latest advancements in industry to continually innovate and adapt strategies to evolving business landscape.
- Coordinated with design and media teams to develop high-quality creative assets.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
Marketing Manager
Functional Medicine Incubator
01.2017 - 02.2019
- Marketing Agency specializing in Functional Medicine doctors, dedicated to core mission of driving meaningful Key Performance Indicators (KPIs) while maintaining unwavering transparency throughout every phase of work.
- Crafting, strategizing, and executing webinar programs.
- Meticulously planning and managing events for mastermind groups.
- Building and automating email sequences and sales funnels.
- Skillfully handling client and portfolio management.
- Tailoring strategies and executing plans according to unique needs of our clients.
- Efficiently coordinating projects across various departments.
- Devising social media strategies and content planning.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
- Optimized email campaigns to increase open and click-through rates.
- Proficiently planning, organizing, and consistently executing pay-per-click (PPC) campaigns.
- Managing up to 20 advertising accounts with precision, ensuring timely task completion.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Operations Manager
Winarrow
08.2015 - 01.2017
- Resource Management: Ensured the availability and efficient allocation of resources to support project and operational needs.
- Project Planning: Developed comprehensive project plans, offering a roadmap for tracking progress, setting milestones, and managing project timelines. - Performance Measurement: Utilized appropriate tools and techniques to measure and evaluate project performance, ensuring alignment with objectives. - Reporting: Regularly reported project updates and key performance indicators to higher management, facilitating informed decision-making.
- Project Coordination: Maintained a strong focus on follow-up and coordination to ensure alignment between project outcomes and company objectives.
- Objective Achievement: Ensured that ongoing projects met their defined objectives, maintaining a strong commitment to successful project outcomes.
- Quality Assurance: Implemented quality assessment protocols to maintain high project standards and meet or exceed quality expectations.
- Deadline and Budget Management: Vigilantly tracked project deadlines and budgets to maintain control over project costs and deliverables.
- Identified and resolved unauthorized, unsafe, or ineffective practices.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Developed systems and procedures to improve operational quality and team efficiency.
- Trained and guided team members to maintain high productivity and performance metrics.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
Social Media Marketing Manager
Arcadelab
06.2014 - 01.2017
- Part of an international publishing company that collaborates with authors in the domains of health, relationships, entrepreneurship, and finance to create content customized for various countries.
- Strategically optimizing, maintaining, and overseeing various social media platforms and marketing initiatives
- This involves platforms such as Facebook, Twitter, YouTube, Pinterest, Libsyn, Soundcloud, Google+, Flickr, and more.
- Proficiently editing social media content using tools like Pixelmator and Screen Flow to ensure high-quality and engaging visuals and videos. - Managing our newsletter campaigns to keep our audience informed and engaged.
- Executing and overseeing paid marketing campaigns to enhance our online presence and reach a broader audience.
Freelancer - Project Manager
Flow Media
06.2013 - 09.2014
- Project Management: Orchestrated and supervised all of the company's projects, ensuring efficient execution and delivery on schedule.
- Process Mapping: Developed comprehensive business process maps to optimize project workflows and enhance overall efficiency.
- Task Assignment: Effectively allocated project tasks to team members, considering their strengths and expertise, thus maximizing team productivity.
- Progress Monitoring: Regularly tracked project progress, proactively identifying and addressing any potential issues to ensure timely completion.
- Research Tasks: Conducted in-depth research, as required by specific project demands, contributing valuable insights and expertise to project objectives.
Client Counselor
Raiffeisen Bank Romania
09.2008 - 07.2014
- Streamlining customer requirements, addressing inquiries, and aligning them with tailored financial services for their benefit.
- Proficiently acquainted with the bank's diverse range of offerings, such as checking and savings accounts, mortgages, and investment portfolios, to effectively determine the most suitable options for potential customers.
- Cultivating customer engagement and fostering growth by attracting and onboarding new clients.
- Offering in-person customer support on a walk-in basis, ensuring a personalized and hands-on experience.
- Accurately documenting interest accrued in savings accounts for customers and interest generated by loans and other investments on behalf of the bank.
- Efficiently recording and categorizing loan-related data for organized management.
- Managing international accounts to serve a global clientele.
- Maintaining meticulous records for individual customer accounts.
Education
Master of Science - Marketing
Academy of Economics Studies
Bucharest, Romania 04.2008 - 01.2010
Bachelor of Science - Marketing
Academy of Economics Studies
Bucharest, Romania 04.2005 - 01.2008
Skills
Social Media Marketing
Certification
Paid Traffic Mastery
Previous Jobs
- Digital Marketing & Performance Specialist, EveryMatrix, Bucharest, Bucharest, Romania, 12/01/20, 08/01/21, 9 months
- Brand Manager, Arcadelab, Denver, Colorado, United States, 02/01/19, 08/01/21, 2 years 7 months
- Marketing Manager, Functional Medicine Incubator, Greater Denver Area, 2017, 02/01/19, 2 years
- Operations Manager, Winarrow, Bucharest, Romania, 08/01/15, 2017, 2 years
- Social Media Marketing Manager, Audioarcade, Greater Denver Area, 06/01/14, 2017, 3 years
- Freelancer - Project Manager, Flow Media, 06/01/13, 09/01/14, 1 year 4 months
- Client Counselor, Raiffeisen Bank Romania, Bucharest, Romania, 10/01/08, 04/01/14, 5 years 7 months
Current Job
Online Marketing Manager, EveryMatrix, Bucharest, Romania, 08/01/21, Present, 2 years 5 months
Timeline
Online Marketing Manager
EveryMatrix
08.2021 - Current
Digital Marketing & Performance Specialist
Campaigns
12.2020 - 08.2021
Brand Manager
Arcadelab
02.2019 - 08.2021
Marketing Manager
Functional Medicine Incubator
01.2017 - 02.2019
Operations Manager
Winarrow
08.2015 - 01.2017
Social Media Marketing Manager
Arcadelab
06.2014 - 01.2017
Freelancer - Project Manager
Flow Media
06.2013 - 09.2014
Client Counselor
Raiffeisen Bank Romania
09.2008 - 07.2014
Master of Science - Marketing
Academy of Economics Studies
04.2008 - 01.2010
Bachelor of Science - Marketing
Academy of Economics Studies
04.2005 - 01.2008
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