Marina Marin
Cluj-Napoca
Summary
Marketing Manager specialized in influencer marketing, affiliate marketing, email marketing, social media, and B2B. I have developed successful campaigns and built strong relationships with influencers and clients. Remarkable skills in data analysis and strategy optimization. A leader with the ability to guide teams towards success. Always up-to-date with the latest industry trends to achieve remarkable results.
Overview
4
4
years of professional experience
Work History
Influencer Marketing Leader
Rose Forever New York
02.2024 - Current
- Company Overview: Remote (from home) | Marketing | Advertising / Marketing / PR
- Coordination and supervision of influencer marketing activities
- Identification and selection of suitable influencers for campaigns
- Negotiation of contracts and goal setting
- Development and implementation of marketing strategies
- Management of allocated budget for campaigns
- Monitoring campaign performance and evaluating results
- Working together with a team of specialists to achieve set objectives
- Planning and optimizing email marketing and SMS campaigns to maximize conversions and engagement
- Creating and analyzing performance reports for influencer marketing campaigns, evaluating key metrics such as engagement, reach, conversions, and ROI
- Generating data-driven insights to optimize future strategies and improve collaborations with influencers
- Remote (from home) | Marketing | Advertising / Marketing / PR
- Acquired skills and competencies: Leadership, Email Marketing, online marketing, Marketing, Team leader, Marketing strategy, Influencer Marketing
B2B & Affiliate Marketing Manager
GoIT
11.2023 - 04.2024
- Company Overview: Remote (from home) | Marketing | Advertising / Marketing / PR
- Strategy Development: Creating marketing plans for both B2B and affiliate channels
- Relationship Management: Cultivating B2B partnerships and nurturing affiliate relationships
- Affiliate Program Management: Running affiliate programs, recruiting partners, and tracking performance
- Content Development: Crafting engaging content for both channels
- Data Analysis: Continuously monitoring and optimizing campaigns
- Budget Management: Allocating resources effectively
- Compliance and Legal Oversight: Ensuring all activities meet legal standards
- Technology and Tools: Implementing marketing software
- Reporting and Communication: Keeping stakeholders informed
- Remote (from home) | Marketing | Advertising / Marketing / PR
- Acquired skills and competencies: data analysis, strategy, Content management, b2b, affiliate marketing, crm customer relationship management, budget management, business partnering, b2b sales
Influencer Marketing Specialist
Rose Forever New York
04.2022 - 02.2024
- Company Overview: Remote (from home) | Marketing | Advertising / Marketing / PR
- Identifies and researches potential influencers who align with the brand's values and target audience
- Develops relationships with influencers, negotiating terms of engagement and ensuring compliance with FTC guidelines
- Creates effective influencer marketing campaigns that drive brand awareness, engagement, and sales
- Collaborates with the content creation team to develop compelling and authentic content that resonates with the influencer's audience
- Tracks and analyzes campaign performance, providing recommendations for optimization and reporting results to stakeholders
- Stays up-to-date with industry trends and best practices, and adapts strategies accordingly to achieve the best possible outcomes
- Builds and maintains strong relationships with influencers to drive long-term partnerships and brand loyalty
- Remote (from home) | Marketing | Advertising / Marketing / PR
- Acquired skills and competencies: Marketing online, Google Analytics, Google Adwords, Email Marketing, Marketing, Social Media Marketing, hubspot, Market research, Marketing strategy, influencer, Influencer Marketing
Marketing Specialist
GoIT Romania
01.2023 - 06.2023
- Company Overview: Remote (from home) | Marketing | Advertising / Marketing / PR
- I successfully managed a team of marketing specialists, including hiring and training two new team members
- I demonstrated strong leadership skills by guiding and mentoring the team to ensure they had the skills and knowledge to perform their job duties effectively
- I developed and successfully implemented marketing strategies that utilized influencers and social media platforms to promote the company's products or services
- I conducted analysis and reporting to evaluate the impact of marketing campaigns on the business and adjusted strategies to improve results
- I interacted with followers and customers through social media platforms, managing comments and feedback to maintain a positive brand image
- I stayed up-to-date with trends and developments in the marketing, influencer marketing, and social media industries to make informed decisions
- I successfully created content for marketing campaigns and developed posting plans on social media platforms, resulting in increased engagement and brand awareness
- Remote (from home) | Marketing | Advertising / Marketing / PR
- Acquired skills and competencies: Research, Social Media, Leadership, Marketing online, Google Analytics, Design web, Email Marketing, Trainer, Content Writing, Marketing, Facebook Ads, newsletters, Social Media Marketing, facebook pages, Advertising, social media management, marketing research, facebook advertising, facebook insights, Marketing strategy, community management, marketing campaigns, influencer, recruiting, copy writing, LinkedIn Administration, Influencer Marketing, YouTube Management, figma, Instagram Management
Sales Assistant
U.S POLO A.S.S.N.
Cluj-Napoca
01.2021 - 02.2022
- Company Overview: Cluj-Napoca | Sales | Commerce / Retail
- Greeting customers as they enter the store, and providing friendly and helpful customer service
- Assisting customers in finding the right size, style, and color of clothing they are looking for
- Answering customer inquiries about product availability, pricing, and features
- Ringing up sales at the cash register and handling transactions, including processing payments and making change
- Maintaining the appearance of the store, including organizing and restocking merchandise, keeping the store clean and presentable, and ensuring that displays are attractive and eye-catching
- Keeping track of inventory levels, communicating with the store manager about low stock, and helping with receiving new shipments of merchandise
- Participating in store events and promotions, such as sales or product launches, and helping to set up and execute them
- Cluj-Napoca | Sales | Commerce / Retail
- Acquired skills and competencies: customer, Sales Management, Sales, Customer service, sales abilities
Education
Master's degree - Strategic Management of Human Resources
Babeș-Bolyai University
Cluj-Napoca07-2024
Bachelor's degree - Geography of Tourism
Babeș-Bolyai University
Cluj-Napoca01.2022
High School / Vocational school - Social sciences
Carol I High School Bicaz
Bicaz01.2018
Skills
- Campaign management
- Community management
- Digital advertising
- Analytics tracking
- Google analytics
- Affiliate marketing
- Influencer marketing
- E-commerce integration
- Audience engagement
- Social media strategy
- Content strategies
- Event promotion
- Market analysis
- Marketing material design
- Copywriting expertise
- Paid search campaigns
- Marketing campaign strategy
- Project planning
- Product marketing
- Social media management
- ROI validation
- Campaign tracking
- Branding
- Microsoft Office
- Microsoft word
- Microsoft excel
- Customer care
- Customer service
- Marketing skills
- Analyst
- Research
- Retail
- Sales
- Empathy
- Integrity
- Autonomy
- Flexibility
- Creativity
Hobbies and Interests
- Travelling
- Photography
Volunteer Experience
Babes-Bolyai University Students Organization, 10/01/18, 05/31/22, We have big project as Junior Summer University, Caravana UBB.
Languages
Romanian
First Language
English
Advanced (C1)
C1
Spanish
Elementary (A2)
A2
French
Elementary (A2)
A2
Languages
- English, Advanced
- Romanian, Advanced
- French, Beginner
- Spanish, Beginner
Timeline
Influencer Marketing Leader
Rose Forever New York
02.2024 - Current
B2B & Affiliate Marketing Manager
GoIT
11.2023 - 04.2024
Marketing Specialist
GoIT Romania
01.2023 - 06.2023
Influencer Marketing Specialist
Rose Forever New York
04.2022 - 02.2024
Sales Assistant
U.S POLO A.S.S.N.
01.2021 - 02.2022
Master's degree - Strategic Management of Human Resources
Babeș-Bolyai University
Bachelor's degree - Geography of Tourism
Babeș-Bolyai University
High School / Vocational school - Social sciences
Carol I High School Bicaz
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